Request for Romance

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Spas often see a surge in couples’s treatments during the holiday season thanks to promotions encouraging quality time with loved ones. A popular brow specialist in New York put a new spin on the idea. Malynda Vigliotti at Boom Boom Brow Bar hopes an email and social media push will result in her soul mate. Clients who set Vigliotti up with someone she’d like to date get a free brow shaping in return. If the date turns out to be ‘the one’, the matchmaker receives complimentary brow shaping for life. Anyone can follow her quest for romance with the hashtag #letshearitfortheboys on Facebook and submit suitors to boys@boomboombrowbar.com until Dec. 15. I’m definitely planning to tune in and see how this zany promotion pans out.

How do you connect with clients outside of the spa?