beauty

Beauty Boosting Oil

olive oil beauty booster
Discover new spa uses for olive oil
I wholeheartedly enjoy cooking, so for me a day spent in the kitchen hard at work is almost as relaxing as a spa treatment. Almost. That's why I'm excited to share these creative new uses for a kitchen staple, olive oil. Makeup remover: Dabbing olive oil onto a cotton ball can gently and naturally remove makeup. Be sure to thoroughly...

Green With Envy

Learn new beauty tricks for St. Patrick's Day makeup
What better time to prove to clients it's easy being green than St. Patrick's Day? If you've always wanted to try green looks, it's the perfect time to play. With these quick tips from Stephanie Fell, owner of Merle Norman Studio (Augusta, GA), to share with clients, they won't have to worry about getting pinched! To ease into green, try...

IECSC Takes On New York City

Get an editor's inside scoop from our latest trade show
This past weekend, the American Spa team and I attended the International Esthetics, Cosmetics & Spa Conference (IECSC) at the Javits Center in New York City. Co-located with the International Beauty Show New York , the show took place March 9 to 11, and attracted an impressive number of spa and beauty professionals to the nation's beauty and fashion capital...

Nelson J Salon Offers Hair Extensions Rental Service

Stay ahead of the trends with this new hair service
Like most women, I'm constantly changing my look, but I also miss my chopped locks every now and then. Luckily, clients who feel the same way no longer have to contemplate on buying hair to recreate an old look. For the holiday season, Nelson j Salon (Beverly Hills, CA) launched a new service to rent clip-on hair extensions for 75...

Beauty Nutrition Update – Study shows that fruit & veggie consumption brings out glowing skin!

Can eating fruits and vegetables really slow down the aging process? Paula teaches us about the family of antioxidants called carotenoids, where you can find them, and what they can do for your skin!
If you haven’t heard yet, the connection between what you consume and how you look is getting stronger (thanks to a growing number of nutrition clinical studies.) One of the most recent studies published in the Journal of Evolution and Human Behaviour, Researchers from the University of Nottingham found that people who consumed more portions of deep colored fruits and...

What's new?

Beauty is ever changing! It is …brushing, rolling, vibrating, twirling, prickling, massaging and more! Noreen invites you to come see what is new at the IECSC show in fabulous Ft.Lauderdale is next weekend. November 6th and 7th.
Beauty is ever changing! It is …brushing, rolling, vibrating, twirling, prickling, massaging and more! The mascaras are not just applied with our hands but they vibrate by themselves for a more pumped up and defined application. Say goodbye to the old-fashioned washcloth or facial sponges for cleansing Clarisonic is taking over the beauty universe as far as the premiere face-cleansing...

An Evening of Wellness & Beauty come together in NYC!

Paula Simpson co-hosts beauty & wellness event at Caudalie in NYC
Last week I had the pleasure to co-host an event with the prestigious Caudalie Spa at the Plaza Hotel in NYC. This event was focused on bringing beauty & wellness together through the integration of topical antioxidant rich skin treatments and nourishing “from within” with balanced nutrition and nutritional beauty supplementation (via nutricosmetics.) Our presentation focused on how combining external...

Great new marketing concept bridges beauty and retail worlds!

In what could be a powerful new business model, a beauty products retailer and a service provider/manufacturer team up on the national stage.
Professional salon and spa products have long had a challenge; the manufacturers exist to sell products, and of course they’d like to sell more and more of them. But many manufacturers of professional beauty products have always treaded carefully so as not to alienate the salons and spas, and licensed professionals, who use the brands in service and recommend them...

Sun Protection through Nutrition?

We all know a little bit of Vitamin D is a good thing, but in this industry educating our clients on the incredible stress chronic sun exposure plays on your skin is a critical foundation of our beauty programs.
We all know a little bit of Vitamin D is a good thing, but in this industry educating our clients on the incredible stress chronic sun exposure plays on your skin is a critical foundation of our beauty programs. With the latest controversies about the effectiveness of topical SPF’s, there is a growing trend consumers are seeking from spas to...

More competition for your retail sales...

Today's Women's Wear Daily reports that Zappos.com is looking to ramp up their beauty business from the current level of less than $1 million to $75 million a year within the next five years.
Today's Women's Wear Daily reports that Zappos.com is looking to ramp up their beauty business from the current level of less than $1 million annually (a drop in the bucket for a business that grosses over $1 B illion) to $75 million a year within the next five years. It makes perfect sense, really. I mean, we've all bought shoes...