clients

Trendwatching.com Releases Top Consumer Trends for 2011

Trendwatching.com has released their top consumer trends for 2011. How will you tweak your business to capitalize on these opportunities?
Trendwatching.com, one of the world’s leading consumer trends firm, has released their top 11 Consumer Trends for 2011. Here are some highlights: 1. Random Acts of Kindness According to Trendwatching.com, there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.). “Consumers' cravings for realness, for...

Groupon and me!

Week 2 and five days after my Groupon coupon has run.
YAY! Round One is over. Now on to the next step! Our offer of beauty was: A private makeup session, skin care lesson, and a skin softening aromatherapy hand treatment. It also includes a refreshing signature beverage (alcoholic if they’d like) and a few decadent edibles both served on a silver tray. The offer featured on a Saturday. I was...

Pedicure oops and retention rates

Here's a personal story about how a pedicure that could have been really nice, wasn't, due to lack of customization/conversation with the client, me!
While visiting my friend Gerri this summer, we decided to go and get pedicures. We called a new day spa near her house, made an appointment and off we went. When Gerri and I checked in, we met our nail techs and were escorted to a very nice pedicure area. So far, so good! We sat back, got settled and...

Promoting Body Treatments and Hydrotherapy

In his latest Video Blog, Bryan Durocher shares business building tips for promoting body treatments and hydrotherapy along with series and gift card sales in the spa.
Bryan Durocher shares business building tips for promoting body treatments and hydrotherapy along with series and gift card sales in the spa. http://www.youtube.com/watch?v=vxFgQP2t_aI

Is your rewards program working for you?

Is your rewards program just costing you money, or are you using it to guide client behaviors and create new sales?
While the main growth area for the spa industry may lie in attracting the millions of folks who have still never enjoyed a spa service, now doesn’t seem like the time to rollout a new spa marketing program. Most consumer-oriented businesses today have some version of a loyalty or rewards program, with the idea being they’ll cement relationships with the...

Creating Rapport with Clients

What makes your spa a place that clients want to return to? It's not the curtains . . .
Last week, I was in Texas working on a project, and had a couple of interesting customer service experiences. One night, I visited a new resort hotel and spa that had opened this past January. It's a large facility, 1000+ rooms, with a 27,000 square foot 30+ treatment room spa. I timed my visit to arrive just before the spa...

The Best Spas are Social Hubs

Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday
Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday life. Experts predict that day spas will become social centers, much like the traditional health spas of Europe...

What's up for this year? - synopsis of Spa Exec NY

The SpaExec event in New York presented both a fact-filled report from a research organization, and the a great panel discussion with a lot of contribution from the audience. The main themes were:
The SpaExec event in New York presented both a fact-filled report from a research organization, and the a great panel discussion with a lot of contribution from the audience. The main themes were: 1) The recession isn’t over yet; not a surprise to most of us. Conditions are better, but not great. The road to recovery looks different depending on...