community

The Best Spas are Social Hubs

Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday
Creating a nurturing community environment in your spa has direct and indirect benefits. The longer your clients remain in your spa, the more likely they are to buy additional products, try new services, and make the spa experience part of their everyday life. Experts predict that day spas will become social centers, much like the traditional health spas of Europe...

Welcome to SpaTrade 2.0!

Hello to everyone, and welcome to SpaTrade 2.0! I am thrilled to have been asked to fulfill a new role, as Director of Community for the relaunch of SpaTrade.com. So what’s a Director of Community do?
Hello to everyone, and welcome to SpaTrade 2.0! I am thrilled to have been asked to fulfill a new role, as Director of Community for the relaunch of SpaTrade.com. So what’s a Director of Community do? Rather than a traditional editorial model, SpaTrade content will feature a range of how-to and brainstorming sessions by industry figures and thought leaders, user-generated...