marketing

Celebrating Happy Hour

Discover How Happy Hour Can Boost Your Business
Like most people I know, I’m a fan of happy hour. Not only is it an ideal way for restaurants and bars to entice new and repeat customers, it is also a great idea for spas looking to do the same. I recently came across a new threading happy hour at Sumita Beauty (Las Vegas). Every Tuesday and Wednesday from...

Insights from the SpaExec Sonoma Panel

Nancy shares expert opinions on the realities of social media
My last blog shared words of wisdom from SpaExec Sonoma’s keynote Jamie Ginsberg. This post features insights from the panel of social media experts. Jamie joined SpaTrade blogger Stacy Bergdahl of Berglon Marketing Agency, Blanca Caballero, Owner of AvantGard Spa and Michael Martello with Demandforce. The focus of the panel was “realities” of social media. The panelists were candid about...

SpaExec Sonoma Features Social Media Guru Jamie Ginsberg

This year's SpaExec event in Sonoma was a huge success!
Last week’s SpaExec event in Sonoma was a huge success! As always, the events are very well organized by event director Kimberly Rhoten, and featured an outstanding educational program. The keynote and panel were highly interactive—the audience provided invaluable insights into the realities of implementing social media programs. So much juicy information was presented that I’m covering the education in...

Hot LIPS!

Hear about how Noreen bonded over lipstick with Loretta Swit--MASH's "Hot Lips Houlihan"
I have a secret I waited until V-DAY to share as I thought it was quite appropriate. Any one who watched TV and the show called MASH knows Hot Lips Houlihan the blonde vixen with the great lips. She was a big hit and so was the TV show. The actress is Loretta Swit. Well, she now appears in theaters...

Trendwatching.com Releases Top Consumer Trends for 2011

Trendwatching.com has released their top consumer trends for 2011. How will you tweak your business to capitalize on these opportunities?
Trendwatching.com, one of the world’s leading consumer trends firm, has released their top 11 Consumer Trends for 2011. Here are some highlights: 1. Random Acts of Kindness According to Trendwatching.com, there’s no better way for a brand to put its money where its mouth (or heart) is than engaging in Random Acts of Kindness (R.A.K.). “Consumers' cravings for realness, for...

Just the facts...My take on Groupon thus far!

Groupon came up with the price of my deal based on the cost of what the products used would be per face and the time. Overall, It was a joint effort. They know we are a "candy shoppe of beauty" so they knew retailing is what we were looking for besides ga
They are “choosey” about who they invite for the deal of the day. You must be a reputable business and I am honored my business was chosen. Groupon came up with the price of my deal based on the cost of what the products used would be per face and the time. Overall, It was a joint effort. They know...

Check is in the mail...

My first Groupon check arrived $$$! Thus far, I have booked and made up approx. 50 ladies and more to come. It is steady and nothing we cannot handle along with our regular clients and shoppers. So far so GREAT~
My first Groupon check arrived $$$ Promptly like they said on Monday. Thus far, I have booked and made up approx. 50 ladies and more to come. It is steady and nothing we cannot handle along with our regular clients and shoppers. So far so GREAT~ Offering a discount in this down and very slow recovering economy has been working...

Getting our coupon groove on with Groupon

After all the press, articles I have read and an invite and countless calls from the Groupon Team I have decided to take the plunge and try it. If you haven’t heard about it nor tried it to market your business with a daily deal. Live it and learn it thro
After all the press, articles I have read and an invite and countless calls from the Groupon Team I have decided to take the plunge and try it. Reviews I have read have been good and bad. I called other local business owners to see how their Groupon experience was. It resulted in a great experience. I believe it’s right...

Turning Prospects Into Clients

Turning gift card clients into regular customers is the gift that keeps on giving. What's your strategy?
The gift card selling season is well underway, and reports from spas around the country are that most sales are up, at least slightly, over lat year. According to forecasts by the National Retail Federation , 77% of shoppers are expected to purchase at least one gift card this holiday season, and many reasons are cited for their popularity, including...

ISPA2010 Day 2 Inspires & Motivates

The second whirlwind day of conference educates and inspires the 2000 attendees.
Second full day of conference began with early morning Professional Development Sessions. Well, truth be told, it actually begins even earlier in the morning in the Precor Experience Center, or at the Greet the Day session, but due to the all of the parties and dinners the previous night, 6:30am does not have a lot of takers. Excellent morning sessions...

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