social media

Pique Your Pinterest

Check out top strategies for using Pinterest
We spend a lot of time sharing our tips and other spas' best practices when it comes to social media ( here and here ). That usually means Facebook and Twitter for initially establishing an online presence, but once that's solidified you may be missing out on excellent retail sales opportunities if your business doesn't expand to Pinterest, as well...

Get Savvy with Social Media

Expand your social media expertise
With Facebook’s 10th anniversary celebration in full force, complete with personalized movies and, of course, hashtags (#FacebookIs10), it may seem like the primary social media option. That is far from the truth and numerous social media companies have unique solutions tailored to your business’ specific needs. Here’s a helpful infographic from Elliance to enhance your social media expertise. For more...

A Focus on Relationships and Wellness at IECSC Las Vegas

Learn about the golden opportunity for spas to solve a universal problem as well as increase their revenue streams!
IECSC Las Vegas was electric with all things spa. For those involved in social media, this event was a golden opportunity turn online connections via Facebook, Twitter and Linked In into real life relationships. Similarly, the event created new relationships in person and now we have the ability to deepen the connection in the social media world. And the wheel...

IECSC Las Vegas Recap - Social Media Gaining Ground

There is good news on the horizon.
What happens in Vegas, stays in Vegas (whatever you are imagining, really did happen and more). In my polling, their is good news on the horizon. Only 2 people in my session on Social Media were not on Facebook, this is a significant change in our industry from 2009 when nearly 40% were not on Facebook. Does this get me...

How am I preparing for IECSC Las Vegas 2011?

With IECSC LV just around the corner Jamie shares some great ideas on ways to prepare to get the most out of your trade show!
I am excited for IECSC LasVegas 2011, why? Because in addition to Using Social Media to Build Community and Increase Revenue from 11:45am - 12:45pm (grab lunch before the crowds and join me for an hour that will ignite your marketing and give you real skills), I am teaching an intensive on Monday from 9am -12pm " Blogging - Organically...

Insights from the SpaExec Sonoma Panel

Nancy shares expert opinions on the realities of social media
My last blog shared words of wisdom from SpaExec Sonoma’s keynote Jamie Ginsberg. This post features insights from the panel of social media experts. Jamie joined SpaTrade blogger Stacy Bergdahl of Berglon Marketing Agency, Blanca Caballero, Owner of AvantGard Spa and Michael Martello with Demandforce. The focus of the panel was “realities” of social media. The panelists were candid about...

SpaExec Sonoma Features Social Media Guru Jamie Ginsberg

This year's SpaExec event in Sonoma was a huge success!
Last week’s SpaExec event in Sonoma was a huge success! As always, the events are very well organized by event director Kimberly Rhoten, and featured an outstanding educational program. The keynote and panel were highly interactive—the audience provided invaluable insights into the realities of implementing social media programs. So much juicy information was presented that I’m covering the education in...

Check is in the mail...

My first Groupon check arrived $$$! Thus far, I have booked and made up approx. 50 ladies and more to come. It is steady and nothing we cannot handle along with our regular clients and shoppers. So far so GREAT~
My first Groupon check arrived $$$ Promptly like they said on Monday. Thus far, I have booked and made up approx. 50 ladies and more to come. It is steady and nothing we cannot handle along with our regular clients and shoppers. So far so GREAT~ Offering a discount in this down and very slow recovering economy has been working...

Ingestible Beauty a hot topic with Spas!

The current climate of innovation and social media is leading consumers to consider new beauty routines, including ingestible products.
With my recent attendance at both Spa Exec’s Fort Lauderdale Show and this week’s ISPA 2010, I have come to learn that ingestible beauty is a hot topic and I believe it will soon become a critical component to the spa philosophy. Why is this? Well, based on my interaction at these shows, I observed the following; 1) The New...

ISPA2010 Day 2 Inspires & Motivates

The second whirlwind day of conference educates and inspires the 2000 attendees.
Second full day of conference began with early morning Professional Development Sessions. Well, truth be told, it actually begins even earlier in the morning in the Precor Experience Center, or at the Greet the Day session, but due to the all of the parties and dinners the previous night, 6:30am does not have a lot of takers. Excellent morning sessions...

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