10 Steps to Improve Your Online Markting
Step 1 - Conduct a Competitive Analysis
A competitive analysis is a formal evaluation in which you
review the businesses of one or more companies that compete,
directly or indirectly, with your own. Online, competitors
have access to each other's company information and
marketing materials that they might not be able to gather
as easily in the offline world. This allows for even greater
opportunities to benefit from competitive analysis data.
Step 2 - Optimize Your Home Page and Landing Pages
Before you drive traffic to your site, you need to make sure
that it is optimized for the highest possible yield. You have
just five seconds to capture your visitors' attention, focus
their eye path, and drive them to a revenue-yielding click.
66% of your sales are lost here.
Step 3 - Optimize Your Website Copy
In addition to site design optimization, you should pay close
attention to your site copy.
Step 4 - Implement Your Website Metrics
The Internet provides a wealth of useful data, and there are plenty of programs that you can use to guage the effectiveness of your marketing campaign
Step 5 - Improve Your Order Process
More than 30% of all orders are abandoned in the shopping
cart. $6.5 billion per year is lost due to poor cart design,
unstable credit card processing, or weak follow-up. Improve
your order process and you can double your revenue without
spending one dollar more for advertising.
Step 6 - Develop Your Email Capture
Before spending thousands of dollars with the pay-per-click
engines, make sure that you are capturing the email addresses
of as many visitors as possible. Why pay again to reach the
same shopper? A smart email capture program can improve your
pay-per-click return by as much as 50%.
Step 7 - Optimize Your Offer Pricing
What if you could leverage a few simple tests to optimize the
price of your online offer? How do you know if your price
point is high enough to achieve maximum margins, but low
enough to achieve maximum revenue? We tested three price
points to maximize profit for our test site.
Step 8 - Set Up Your Pay-Per-Click Campaigns
Experience suggests that the best way to begin your
primary search engine work is to create an effective Google
AdWords campaign. We generally use the data from this
campaign to prepare all of our other search engine plans.
It can be the least expensive and most data-rich testing
platform. Read how we achieved at 1200% ROI and get our
step-by-step blueprint for success.
Overture can drive significant traffic to your site. The
key is to control your bid pricing. Read how we reduced our
average costs from $1.52 to $0.25 per click. Get our
step-by-step blueprint for an effective Overture campaign.
Step 9 - Optimize Your Website for Natural Search Enginesand Implement a Linking Campaign
dynamic web pages will be indexed by search engines. The most
effective techniques you should keep in mind when optimizing web pages is proper use of keyword phrases throughout your site
Step 10 - Utilize Permission-based Email Marketing
Dollar per dollar, email marketing is the most cost effective way to reach out to your current clients. Avoid sending unsolicited emails.