Spa Business Articles

11 Tips to Help Reluctant Networkers Thrive at Holiday Parties

If you aren't a natural connector, you're probably dreading the coming deluge of holiday events and parties. Sure, you know you should take advantage of the opportunity to network at these gatherings (especially if they're work-related), but small talk and introductions just aren't your forte. You're much more comfortable nursing a glass of punch in the corner and limiting your conversations to people you already know. If this sounds familiar, Alaina G. Levine challenges you to make this the year...

10 Tips for Effectively Handling Customer Complaints During the Holidays

For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there's (so much) more potential for something to go wrong. At the same time, shoppers' expectations are never higher. They don't just want to check every item off their lists; they expect their shopping experience to be fun, festive, and full of good cheer. (It's the holidays, after all!) No pressure, right? Ron Kaufman, author of...

Catskill Charmer

This Hudson Valley treasure keeps its eye on the prize by helping harried New Yorkers feel worlds away from their daily stresses.
Serving as a tranquil oasis in the heart of New York’s Hudson Valley, The Emerson Spa at Emerson Resort and Spa (Mount Tremper, NY) provides the perfect getaway for those looking to escape New York City. Located just outside of Manhattan, the resort provides easy access to the legendary Catskill Mountains. Although a fire destroyed the original inn in 2005, the property got a new lease on life not long after with new accommodations, an expanded meeting and conference space,...

Information Overload

Learn how to properly protect, manage, and use the data your spa collects to create effective marketing campaigns without compromising client privacy.
In our digital age, when spas face heightening competition and price erosion, information management isn’t just the mere act of collecting names, email addresses, and credit card numbers. It’s critical to a spa’s success, as it can streamline your business, save you money, and help you gain and retain customers. But the data that can act as a valuable resource can disintegrate into an overwhelming mess if not managed and protected properly. We interviewed some experts at leading software companies...

Five Evergreen Posts That Pull Readers In

As any experienced business blogger will tell you, one of the toughest parts of the job is thinking of a steady stream of interesting topics. Whether you’re on your fifth or 55th post, it’s equally important to offer value (and to some degree, entertainment) to your readers. “Whenever you can write about current events or trends, do so—connecting to what’s going on in the world will help you establish your business’s relevancy and credentials,” says Mark Satterfield, author of the...

Evaluating Key Growth Indicators

You can’t change yesterday’s revenue but you can affect tomorrow’s by focusing on five simple growth indicators. We tend to only focus on revenue, we set goals based on revenue, and we give our employees goals that are based on the revenue they bring in. The problem is that revenue is the result of what we did yesterday and it’s too late, today, to affect yesterday’s results. Let’s focus on key growth indicators that will allow is to create predictable,...

Green Glory

Learn how the world’s first LEED-certified spa continues to thrive a decade after its inception.
Ten years ago, Nusta Spa (Washington, D.C.) made headlines as the world’s first LEED-certified spa. A decade later, the 5,000-square-foot, nine-treatment-room spa is still enticing guests with its sustainable focus and advanced natural therapies. In fact, it boasts a history that includes more than 200,000 services provided to more than 150,000 guests over the past decade, a success due in large part to a team of dedicated professionals, 35 percent of whom have been with the spa for at least...

How Inflammaging is Changing the Face of Skincare

Anti-aging skincare is at a crossroads. Increasingly, scientific evidence suggests that many of today’s trademark treatments may actually exacerbate the conditions they’re designed to treat in the long-term, thanks to a phenomenon known as inflammaging. What is Inflammaging? Inflammaging describes an aging phenomenon induced by persistent inflammation. Inflammation often appears following trauma, aggression, external irritants, and internal imbalances, as the body, including the skin, works to heal itself and restore normal form and function. While healthy skin can generally recover...

10 Ways to Reduce Holiday Stress

Pumpkin pie and turkey dinner. Shopping and regifiting. Getting together with family and friends. No matter what your traditions, the holiday season is almost here. For some, it’s a favorite time of year filled with joy and laughter. For others it’s unwanted encounters, financial pressure, and even depression. But for most of us, it’s a mixed bag full of a little bit of everything. Here are some key tips to make the most of this holiday season: Choose your holiday...

Helping Hands

Discover how some spas are making a difference by giving back to their communities and supporting charitable causes that make the world a better place.
October may be Breast Cancer Awareness month, but for many spas, social responsibility is a 365-day commitment. From supporting local charities to contributing to national fundraising efforts, the wellness sector knows the joys of giving back. According to the International Spa Association’s 2011 industry study, 85 percent of U.S. spas donate products and services to a good cause, while 69 percent hold events at their facility and 62 percent participate in charity benefits. And that sense of civic duty hasn’t...

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