Spa Business Articles

Five Evergreen Posts That Pull Readers In

As any experienced business blogger will tell you, one of the toughest parts of the job is thinking of a steady stream of interesting topics. Whether you’re on your fifth or 55th post, it’s equally important to offer value (and to some degree, entertainment) to your readers. “Whenever you can write about current events or trends, do so—connecting to what’s going on in the world will help you establish your business’s relevancy and credentials,” says Mark Satterfield, author of the...

Evaluating Key Growth Indicators

You can’t change yesterday’s revenue but you can affect tomorrow’s by focusing on five simple growth indicators. We tend to only focus on revenue, we set goals based on revenue, and we give our employees goals that are based on the revenue they bring in. The problem is that revenue is the result of what we did yesterday and it’s too late, today, to affect yesterday’s results. Let’s focus on key growth indicators that will allow is to create predictable,...

Green Glory

Learn how the world’s first LEED-certified spa continues to thrive a decade after its inception.
Ten years ago, Nusta Spa (Washington, D.C.) made headlines as the world’s first LEED-certified spa. A decade later, the 5,000-square-foot, nine-treatment-room spa is still enticing guests with its sustainable focus and advanced natural therapies. In fact, it boasts a history that includes more than 200,000 services provided to more than 150,000 guests over the past decade, a success due in large part to a team of dedicated professionals, 35 percent of whom have been with the spa for at least...

How Inflammaging is Changing the Face of Skincare

Anti-aging skincare is at a crossroads. Increasingly, scientific evidence suggests that many of today’s trademark treatments may actually exacerbate the conditions they’re designed to treat in the long-term, thanks to a phenomenon known as inflammaging. What is Inflammaging? Inflammaging describes an aging phenomenon induced by persistent inflammation. Inflammation often appears following trauma, aggression, external irritants, and internal imbalances, as the body, including the skin, works to heal itself and restore normal form and function. While healthy skin can generally recover...

10 Ways to Reduce Holiday Stress

Pumpkin pie and turkey dinner. Shopping and regifiting. Getting together with family and friends. No matter what your traditions, the holiday season is almost here. For some, it’s a favorite time of year filled with joy and laughter. For others it’s unwanted encounters, financial pressure, and even depression. But for most of us, it’s a mixed bag full of a little bit of everything. Here are some key tips to make the most of this holiday season: Choose your holiday...

Helping Hands

Discover how some spas are making a difference by giving back to their communities and supporting charitable causes that make the world a better place.
October may be Breast Cancer Awareness month, but for many spas, social responsibility is a 365-day commitment. From supporting local charities to contributing to national fundraising efforts, the wellness sector knows the joys of giving back. According to the International Spa Association’s 2011 industry study, 85 percent of U.S. spas donate products and services to a good cause, while 69 percent hold events at their facility and 62 percent participate in charity benefits. And that sense of civic duty hasn’t...

A Feast for the Senses

Discover how the creative core values of this worldwide spa brand result in impressive and unforgettable experiences for guests.
With a global collection of exotic spas, Six Senses continually makes headlines and wins awards for its authentic, immersive retreats and its equally inspiring spas. From pristine island hideaways to incomparable urban oases, the spas in its portfolio provide guests with transformative wellness experiences they won’t soon forget. Here, Anna Bjurstam, vice president of Six Senses Spas, shares some of the strategies that have helped create such a successful, thriving brand. What is your company’s spa mission statement? A. Our...

Three Marketing Mistakes Spa Businesses Should Avoid

Many spa business owners aren’t sure how to approach Facebook. It can be hard to break into Facebook marketing because it seems like there are a million different ways you can be using it to reach new customers or engage your existing customers. Most importantly, it can be intimidating to think about all of the things you could be doing wrong—especially knowing that they are now permanently a part of the online portal. To keep you on track, here are...

Why Doesn’t Society Take this Industry Seriously?

I recently saw a meme that received many ‘likes’ and ‘shares’ on social media. It displayed a huge ream of paper a few feet tall and had “What you might not have learned in beauty school” imposed on the stack. My initial reaction was less than positive. Allow me to give credit where credit is due. Above the image was a link to an article that embellished on the sentiment displayed by the meme. It talked about the value of...

How to Build a Successful Business

Many businesses have made a huge recovery since the economic crash in 2008 and that’s good news for small spa owners. Since small businesses account for 63 percent of new jobs, success puts people back to work. That, in turn, helps spa business owners even more—people with paychecks buy stuff. And here’s more good news: Women are launching more businesses than ever—1,288 a day, according to a recent analysis by American Express. That’s up from 602 in 2011 to 2012...

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