Spa Business Articles

Moving On Up

prodigo day spa, renovated spa, success story spa
A new location in a charming Victorian house boosts business for a popular hometown day spa.
Opening its doors in a strip mall in 2006 with only five employees, Prodigo Day Spa (Harleysville, PA) survived some difficult times in its early years, as the economy took a downturn. “It was a little nerve-wracking, but somehow, we managed to hold our own and continued to grow, mostly by word-of-mouth,” says owner Tara Lieberher. “We increased our sales slowly in the beginning and barely made the high rent each month.” Despite the difficulties, Lieberher took a risk in...

Triple Threat

FRHI Resorts, Andrew Gibson, spa strategies, spa brands, Swissotel, Fairmont, Raffles
Maintaining consistent standards across any spa brand can be a challenge. But for FRHI Hotels and Resorts, parent company of Raffles, Fairmont, and Swissôtel, that challenge is threefold. Here, Andrew Gibson, vice president of spas and wellness, shares the strategies that make each group unique while continuing to meet and exceed guests’ wellness needs. What is your company’s spa philosophy? A: Our company has three brands under the holding company—Raffles, Fairmont, and Swissôtel. Each one has its own identity. The...

11 Tips for Building a Strong Service Team

We love receiving great customer service. That’s no surprise. But did you know that great service can actually elicit a physical reaction? Well, it can! A recent American Express Service Study found that 63 percent of its 1,620 respondents said they felt an increased heart rate when they just thought about great service. And for 53 percent of those studied, great service caused them to have the same cerebral response that results from feeling loved. The trick, of course, is...

Leaving a Piece of Your Heart

This article is a follow up and final piece to a sequence on leadership and training your staff. It is also, for me, the closing of one chapter and the beginning of another. I have accepted a new position with greater challenges and opportunities. It is bittersweet for me, and, for many Spa Directors who have moved on. We leave a piece of ourselves, of our hearts, behind. My staff and I have grown close through working, training, learning, and,...

Investing in Your Spa Team

“The services delivered by spas to their customers are fundamentally about the power of human touch and human interaction. As such people are at the heart of a spa. People are a spa's greatest asset and are essential to its success, but people are also typically a spa's greatest expense and greatest challenge.” As a spa director I see this statement from the Global Spa and Wellness Summit (GSWS) as a game changer in respect to how I view the...

Results Oriented Training

As a part of the renovation process we are undergoing at our spa, I began an in depth training program for my staff that is a follow through of my initial training program I conducted at the onset of my employment with this spa. It has been a little over a year and I have learned a lot about my staff’s personality, strengths, and weaknesses. This process is essential as a team leader. While my staff are dear to me...

The Formula for Spa Discounting

Spa managers need every relevant tool available to them, in order to make sound business decisions regarding cost containment and profitability. It is vital for managers to know how to measure and evaluate each spectrum of business performance in order to strategically and logically ensure success and sustainability. In this age of discounting, there is one formula that will serve as a timely reminder that before you can enjoy profits, you must understand performance. Know the costs of maintaining Revenue...

Health on the Ranch

canyon ranch
Having just celebrated its 35-year anniversary, Canyon Ranch continues to transform lives with its innovative and all-inclusive approach to health and wellness.
Although Canyon Ranch (multiple locations) began as the result of one man wanting to save his own life, it has gone on to save many more by giving spa-goers the tools they need to live healthier and happier lives. Founded by Mel Zuckerman and his wife, Enid, Canyon Ranch (Tucson, AZ) debuted in 1979 as a luxury destination spa dedicated to life enhancement. The idea originated from Zuckerman’s journey to live more healthfully. After his father’s death from inoperable lung...

A Snapshot for Success

Learn how to use Instagram more effectively to market your spa.
Instagram is more than a fun photo-sharing social network. If you know how to use it, it can actually be a windfall when it comes to marketing your spa. Instagram can help you promote your products and services, get more leads, and convert followers into paying customers. Today, marketing across many channels has a direct link to return on investment (ROI), so it literally pays to convey a consistent message across all platforms. After all, the customer’s path to purchase...

Four Rules For Hiring & Retaining Your Best Employees

Exorbitant student loans constitute just one reason why young people eager to experience the world may want to reconsider college, says Ed Basler, a veteran entrepreneur. There is now $1.2 trillion worth of college debt in the United States and the average borrower will graduate $26,600 in the red, according to The Institute for College Access and Success (TICAS) Project on Student Debt. “None of this guarantees a job or even that a college grad will be job-ready,” says Basler,...

Pages