Spa Business Articles

The Dos and Don’ts of Getting More Online Reviews

Ratings and review sites have become a crucial tool for business owners. A study by BrightLocal , SEO tool specialists, found 85 percent of consumers read online reviews before choosing local businesses, and 79 percent trust online reviews as much as personal recommendations. What’s more, nearly two-thirds of consumers form an opinion of a business after reading only six reviews. Keeping positive reviews coming in ensures the good reviews move to the top of the list and get read. Here’s...

Radiating Beauty

A San Francisco day spa draws on its European roots to create a skincare legacy that continues to bloom.
Establishing a thriving skincare destination in downtown San Francisco in 1976, esthetician Galina Rovner later joined with her daughter, Angelina Umansky, to expand the business, renaming it Spa Radiance and moving its location to the Marina District in 1997. It wasn’t long before it was attracting an A-list crowd, drawn by the skincare expertise of Rovner and Umansky. Today, the spa, which recently underwent a makeover, has expanded to include nine treatment rooms and 28 employees. Jay Jeffers, founder of...

Can We Talk?

From dealing with less-than-stellar employees to managing difficult customers, sometimes a spa director has to be the bearer of bad news. Here are some tips for conducting difficult conversations.
Bad news is no fun to deliver. That’s why even distinguished leaders and otherwise successful people will go to great lengths to avoid doing it. For example, you might tolerate a long-standing, but mediocre, skincare vendor instead of giving the contract to another company. Or maybe you make excuses to hold on to an underperforming therapist or a front desk employee who is always late. These delays buy a reprieve, but they surely don’t improve the situation. In fact, as...

Mind the Gap

Discover how some spa companies are overcoming the industry’s shortage of skilled management candidates.
Given the country’s record levels of unemployment, it seems unlikely that there would be staff shortages of any kind, but according to a recent study conducted by SRI International, that’s just the issue facing the spa world. The report revealed a lack of qualified candidates to fill the ever-growing global demand for spa managers, a market gap that presents the industry with a fundamental obstacle. Though the recent rapid expansion of spa and massage is partly to blame, the response...

Tech Support

Discover how spa software companies can make it easier than ever to run your spa.
Spas are designed to pamper guests and encourage stress-free relaxation, but that doesn’t mean that managing a spa is any less stressful than overseeing any other type of business. Because of the many demands of running a spa, many owners and directors have come to rely on software to help them stay organized. “Investing in software allows spas to stay ahead,” says Molly Southern, marketing manager at SpaBooker. “Streamlining operations with one software system that includes marketing functionality can result...

Green Revolution

Learn how today’s spas are making a difference and saving money with a variety of innovative environmental initiatives.
Spas are in the business of helping people live healthier lives. It stands to reason then that adopting eco-friendly strategies for your spa is yet another way to practice what you preach. While that should be motive enough, there are also the added cost-cutting benefits that come from employing energy-efficient features, water-recycling systems, and more. Whatever the reasoning—health or wealth—there has never been a better time to go green. While spas built from the ground up to be LEED-certified (Leadership...

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...

Mobile Is Top Choice for Email

Mobile devices have finally fulfilled expectations by overtaking PCs as the preferred platform for opening emails, but spas and salons must make sure both their emails and websites are fully mobile-friendly, according to spa and salon digital specialist Valorie Reavis of Linkup Marketing . A report from online technology specialist Return Path analysed data from 1.3 billion emails sent between late November through the end of December last year, and found that 51 percent were opened on mobiles. The report...

Risky Business

Author and entrepreneur Tom Panaggio encourages business owners to go out on a limb for successful customer relations.
In today’s fast-paced, impersonal world, it’s easy to hide behind a computer screen rather than dealing with clients face to face. They might read your interactions—as cordially professional as they may be—as indications of a personal relationship and expect friends-and-family discounts and perks as a result. Your natural instinct may be to back away and maintain your distance, but that, says Tom Panaggio, author of The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge (River Grove Books, 2013), would be a...

Popular Pilgrimage

A Connecticut destination spa woos its high-end clientele by staying the course.
Recently acquired by Grace Hotels and rebranded as such, The Mayflower Grace (Washington, CT) made headlines when it debuted The Mayflower Spa in May 2006. In a departure from other destination spas, the Mayflower offered guests unlimited treatments as part of their stay. The idea was to encourage guests to sample a variety of services without feeling limited by price. While that operational blueprint has evolved to resemble more traditional programming, the spa still gives guests the opportunity to experience...

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