Spa Business Articles

Seven Steps To Improve Your Brand

Perhaps more than in any other time in history, in 2016, your name is your brand, says Pamela J. Green , a business and branding expert and author of the new book “Think Like a Brand” (Pamela J. Green Solutions, LLC, Sept. 2015). “I think most of us get this concept–we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” says Green. “Social media also reinforces this idea. Our names are usually...

Five Mistakes That Drive Clients Away

Loyal customers are valuable to your business. After struggling through years of uncertainty, the last thing most leaders would intentionally do is take clients for granted. And yet, if your spa is like many businesses, all your efforts to attract and retain customers are falling flat. "Companies have great intentions," says Joseph Michelli , best-selling author of Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way . "They want to delight customers, they really do. In fact, they'll often...

Five Tools to Launch or Grow a Spa Brand

The spa industry is one of the fastest growing sectors in the hospitality industry, and The International Spa Association (ISPA) indicates that it generated $15.5 billion in revenue in the U.S. in 2015. There is also a predicted 25 percent employment growth from 2010 to 2020 for spa therapists, according to the U.S. Bureau of Labor Statistics. With so much growth and expansion in the spa world, finding the tools to launch and grow a spa or wellness business has...

Spring Marketing Tips and Tricks for Spas

Updating your spa is crucial to establish loyal customers, bring in new visitors, and boost your sales during a season that’s known for body transformations and upkeep. “If you’re not taking advantage of the spring season to display and sell relevant retail and services, you’re ignoring a cash flow that could potentially take your spa business to the next level,” says Ranae Breslow , sales manager at JacoSpa. Whether fitness types are getting sports massages, beachgoers are prepping with spray...

Three Ways to Use Technology to Engage Customers and Boost Business

The spa industry is built on personal touch and amazing customer service; however, the way both are delivered is rapidly changing. Millennials are now the largest customer and employee segment, and they are driving retail. “Before I began working in spa and beauty more than two decades ago, I was one of the first female officers in Fortune 25 high-tech,” says Celeste Hilling , CEO, cofounder, and product formulator for Skin Authority. “My time in high-tech taught me many things,...

Four Key Ingredients to Family Business Success

At the office, Alex Sutherland calls his boss by his first name, Ken. After business hours, he calls him “Dad.”“I have two relationships with him and it’s important to have some separation between when I am in my role as his employee and when I am in my role as his son,” says Sutherland, a wealth advisor with LifePlan Group , an independent Registered Investment Advisory firm. The difficulty of trying to manage a dual relationship is something common with...

How to Build a Powerful Sales and Marketing Plan for the New Year

In the beginning of a new year, businesses often plan for the upcoming months by evaluating marketing strategies, sales, and budgets. As many spa owners know, marketing your business and increasing sales is vital for success and for beating the competition. While taking the time to research, develop, and execute sales and marketing strategies can be time consuming, it will be beneficial for your spa in the long run. Having a solid strategy in place will help you to stay...

Four Tips on How to Achieve your Dream Job

It’s no surprise that people who dislike their boring-but-safe, 9-to-5 jobs tend to be unsatisfied and unsuccessful in their careers. “That’s because the first ingredient to success is to do what you’re passionate about,” says Parviz Firouzgar, serial entrepreneur and author of 20/20 Hindsight . “We all need money to get by, but if you ever have the opportunity to take a chance and do what you actually love, take it. If you don’t like what you do, you will...

Become a More Inspiring Leader in 2016

Habits can be a trap for people in leadership positions—whether you’re a spa owner, director, or other management position. As a leader, you should provide a compelling vision that inspires those around you. Instead, many leaders lapse into mindless thinking, which can affect every decision they make and the actions of the people who report to them. “Too often, we don’t come up with imaginative solutions, because we let ourselves be ruled by routine and by preconceived notions,” says Rob-Jan...

4 Ways to Be More Creative in Business

Imagination is the difference between the problems plaguing our every day and the future solutions to those issues; imagination is step one for answers that work, says Mona Patel problem-solving entrepreneur and founder and CEO of the New York City firm Motivate Design . “Imagine that you could work on an app that better informs financial decisions to help users get out of debt; imagine working with technology that helps patients and doctors better manage illness and health; imagine being...

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