Spa Business Articles

How to Build a Powerful Sales and Marketing Plan for the New Year

In the beginning of a new year, businesses often plan for the upcoming months by evaluating marketing strategies, sales, and budgets. As many spa owners know, marketing your business and increasing sales is vital for success and for beating the competition. While taking the time to research, develop, and execute sales and marketing strategies can be time consuming, it will be beneficial for your spa in the long run. Having a solid strategy in place will help you to stay...

Four Tips on How to Achieve your Dream Job

It’s no surprise that people who dislike their boring-but-safe, 9-to-5 jobs tend to be unsatisfied and unsuccessful in their careers. “That’s because the first ingredient to success is to do what you’re passionate about,” says Parviz Firouzgar, serial entrepreneur and author of 20/20 Hindsight . “We all need money to get by, but if you ever have the opportunity to take a chance and do what you actually love, take it. If you don’t like what you do, you will...

Become a More Inspiring Leader in 2016

Habits can be a trap for people in leadership positions—whether you’re a spa owner, director, or other management position. As a leader, you should provide a compelling vision that inspires those around you. Instead, many leaders lapse into mindless thinking, which can affect every decision they make and the actions of the people who report to them. “Too often, we don’t come up with imaginative solutions, because we let ourselves be ruled by routine and by preconceived notions,” says Rob-Jan...

4 Ways to Be More Creative in Business

Imagination is the difference between the problems plaguing our every day and the future solutions to those issues; imagination is step one for answers that work, says Mona Patel problem-solving entrepreneur and founder and CEO of the New York City firm Motivate Design . “Imagine that you could work on an app that better informs financial decisions to help users get out of debt; imagine working with technology that helps patients and doctors better manage illness and health; imagine being...

Trend Predictions for Spa Equipment Development

TouchAmerica , one of the leading U.S. based manufacturers of spa/salon furniture and equipment, is pleased to share insights from their inaugural Advisory Board meeting. The TouchAmerica Advisory Board, which consists of top spa operators and developers, envisions creative solutions for spas, as well as lodging and residential spaces with a wellness component. The Advisory Board identified the following trends as crucial to the development of future spa and salon equipment: 1. Taking Spa Outside of the Spa. According to...

4 Expert Tips to Reach Your Growth Potential

Variety in business is generally good, but when it comes to profit and revenue, an entrepreneur’s expectations should be fairly singular – go big. That’s according to business development expert Cameron Herold, who drove 1-800-GOT-JUNK’s growth from $2 million to $106 million in a handful of years. Otherwise, he says, you’re probably selling yourself short. “If you’re a CEO or entrepreneur and you do not plan on doubling your profit and revenue within the next three years, you may be...

Triumphant Teamwork

A pair of spas in Minnesota have a savvy staff and an effective social media strategy to thank for their success.
Starting with a small massage practice out of her home in 2004, Wendy Lindsay found herself in a position to grow her business just one year later when she moved the practice to a small house in Ely, MN, and hired a receptionist and another massage therapist. Two years later, she opened The Pebble Spa Company in Virginia, MN. And in 2009, when the Ely spa grew too large for its location, Lindsay and her husband bought a 10,000-square-foot building...

Common Mistakes to Avoid For New Business Success

When it comes to starting a new business, most people focus on how they will win and achieve the American dream. But success isn’t something most new businesses experience. “The painful truth is that the majority of first-time entrepreneurs who launch a business fail early and often,” says Rod Robertson, an international consultant and author of “Winning at Entrepreneurship: Insiders’ Tips on Buying, Building and Selling Your Own Business." Being bold is a key to success, he says, but you...

Spa Cleanliness: A Comprehensive Case Study Goes Beyond the Surface

Perfect location. Amazing facility. The latest equipment. Talented staff. Sounds like a spa that is on the road to success. But, what lies beneath (or on top of) the surface? Cleanliness, or the lack thereof, can make or break a spa’s reputation and lead to serious health risks. With 360,000 people working in nearly 21,000 spas in the United States, the quality of sanitation training, certification, and protocol is paramount. There are current acceptable procedures and practices by spas concerning...

30 MORE Things I’ve Learned from 30 Years an Entrepreneur

In this ever-changing, always challenging industry of ours, I’ve learned camaraderie is indispensable. Last month, International Spa Association (ISPA) was once again successful in bringing together an utterly amazing group of speakers, from Key Notes, to General Sessions to the new Second Stage, including; Amy Purdy, Pam Peeke, Scott Friedman, Gerry O’Brion, and Nancy Griffin, to mention just a few, but to whom I am indebted for this part two of my Entrepreneur Blog . Here are 30 more things...

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