Spa Business Articles

Mobile Force

In today’s fast-paced and on-the-go society, smartphones and mobile devices are changing the way people live their daily lives. According to Pew Research Center, 64 percent of American adults now own a smartphone, up from 35 percent in the spring of 2011. And these days, it seems, everyone is glued to their phones. In fact, research from software analytics company New Relic indicates that, on average, people check their mobile phones 150 times per day—or about every six minutes. Consumers...

15 Tips to Help You Make Career-Enhancing Connections

Love them or loathe them, conferences are an established fixture in most industries. You may think that if you're not presenting a poster, giving a talk, sitting on a panel, or actively on the job market, it's okay to be a passive participant—or decline to attend altogether. Not so, says Alaina G. Levine, author of Networking for Nerds: Find, Access and Land Hidden Game-Changing Career Opportunities Everywhere (Wiley, July 2015). Attending important conferences in your field should be an essential...

10 Easy Networking Tips for Making Connections

School may be out for the kids, but for adults, summer is one of the best times to get schooled in networking essentials. With all the time you'll spend at the pool, backyard barbecues, baseball games, and other summertime events, you'll have plenty of chances to meet new people, discuss possibilities for collaboration (or even employment), and move your career into the stratosphere. "The hottest time of year offers some of the hottest opportunities to network," says Alaina G. Levine...

Riding the Wave

Offering stunning views of the Atlantic, the Ocean House (Watch Hill, RI), a grand Victorian hotel built in 1868, has long been a popular summer getaway. However, time finally took its toll on the historic hotel, and it was closed in 2003 after being deemed beyond repair. That proved to be the perfect opportunity to rebuild a new structure replicating the original exterior design and incorporating more than 5,000 salvageable artifacts and elements from the original hotel. The new Ocean...

3 Ways to Protect Your Business

Peyton Manning completed his most productive season ever as a pro earlier this year. If anyone is surprised by that, they shouldn’t be. According to ESPN, what many fail to realize is that statistically the Denver Broncos have the number one offensive line in football. The fact that Manning has rarely been sacked this year and was sacked less than anyone else in the league has contributed greatly to his banner year. If you’re a business owner who wants Super...

Seven Ways to Spot Entrepreneurial DNA

As the market continues to improve, your organization might (finally!) be plugging some holes in the workforce and even creating new positions. But as you shuffle through résumés, don't get too hung up on finding the perfect mixture of background and technical skills. According to Michael Houlihan and Bonnie Harvey, the most important qualification a job seeker can possess isn't always evident on paper."Be sure your new hires have entrepreneurial DNA," says Houlihan, coauthor of The Entrepreneurial Culture: 23 Ways...

Moving On Up

prodigo day spa, renovated spa, success story spa
A new location in a charming Victorian house boosts business for a popular hometown day spa.
Opening its doors in a strip mall in 2006 with only five employees, Prodigo Day Spa (Harleysville, PA) survived some difficult times in its early years, as the economy took a downturn. “It was a little nerve-wracking, but somehow, we managed to hold our own and continued to grow, mostly by word-of-mouth,” says owner Tara Lieberher. “We increased our sales slowly in the beginning and barely made the high rent each month.” Despite the difficulties, Lieberher took a risk in...

Triple Threat

FRHI Resorts, Andrew Gibson, spa strategies, spa brands, Swissotel, Fairmont, Raffles
Maintaining consistent standards across any spa brand can be a challenge. But for FRHI Hotels and Resorts, parent company of Raffles, Fairmont, and Swissôtel, that challenge is threefold. Here, Andrew Gibson, vice president of spas and wellness, shares the strategies that make each group unique while continuing to meet and exceed guests’ wellness needs. What is your company’s spa philosophy? A: Our company has three brands under the holding company—Raffles, Fairmont, and Swissôtel. Each one has its own identity. The...

11 Tips for Building a Strong Service Team

We love receiving great customer service. That’s no surprise. But did you know that great service can actually elicit a physical reaction? Well, it can! A recent American Express Service Study found that 63 percent of its 1,620 respondents said they felt an increased heart rate when they just thought about great service. And for 53 percent of those studied, great service caused them to have the same cerebral response that results from feeling loved. The trick, of course, is...

Leaving a Piece of Your Heart

This article is a follow up and final piece to a sequence on leadership and training your staff. It is also, for me, the closing of one chapter and the beginning of another. I have accepted a new position with greater challenges and opportunities. It is bittersweet for me, and, for many Spa Directors who have moved on. We leave a piece of ourselves, of our hearts, behind. My staff and I have grown close through working, training, learning, and,...

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