Spa Business Articles

Seven Ways to Banish Negative Thoughts

Most of us have received plenty of negative messages growing up, which now manifest as incessant chatter inside our heads. Is there a way to escape from the negativity and criticism? The answer is yes. Patti Clark, author of “This Way Up: Seven Tools for Unleashing Your Creative Self and Transforming Your Life” (She Writes Press, 2016) has developed her own way to help people through the various difficulties and challenges that we all face in life. Clark calls this...

How To Get Executives Out of their Comfort Zones

What happens when a corporation’s leadership is engaged, talented, and competent but so stuck in their ways that they can’t grasp the importance of acting as a strategic, forward-thinking team? It could be time for drastic measures. “Shake them up,” says Frank Granara , CEO of General Insulation Co. and co-author with Lorraine Grubbs of Beyond the Executive Comfort Zone: Outrageous Tactics to Ignite Individual Performance . “Don’t be afraid to get their attention in an over-the-top way, even if...

15 Time-Management Tips for Stressed-Out Professionals

Success at work and in life often comes down to one thing—developing better time management skills. But in the frantic pace of the digital age, time is something everyone seems to be short on now, so if workers could figure out how to make the most of their day, they could be far more productive and happy regardless of their time constraints. Jackie Gaines is a high performing senior executive, national speaker, and best-selling author who has had a progressive...

Spa Confidential

American Spa’s annual Industry Insider survey
We polled spa professionals from across the country to uncover key wellness industry trends in marketing, retail, customer service, profitability, and more.

Spa Industry Advice for Graduates

For young graduates beginning to forge their way in the beauty or spa industry, or someone returning to work after a break, understanding more about the career opportunities available to them and finding the right job isn’t always easy. With nearly 40 years of experience in the beauty and spa industry, Isabel Roos currently serves as CIDESCO examiner and managing director of the ISA Carstens Academy in South Africa. Having run her own training academy and teaching the CIDESCO diploma...

How to Define Work Culture

Whenever I think about a business, I always wonder what the culture is like. I want to know how the team works together, how much authority each person has in their role, what the priorities are, and how the team handles difficult situations. This isn’t something that I used to think about but as I moved through my career with increasing responsibility, it became important to understand. I was always aware that how a leader leads is important, but the...

What’s on Your Menu?

Building relationships and creating authentic experiences are integral to success in the spa industry. Today’s clients are looking for more than just expert advice on skin- and bodycare, they are searching for the latest technology to achieve the results they desire. The diversity of your services not only sets you apart from the competition, but it can also attract new clients. That being said, if your spa menu has not been updated in a while, there’s a chance it’s becoming...

Five Steps to Attract Millennial Talent

As the economy takes a positive turn, a new concern is culture, including employee engagement and retention. According to Deloitte , 86 percent of companies rate work culture as a top priority in 2016. Culture is the values, beliefs, and behaviors that give meaning to an organization. It provides the filter through which people make decisions, how they work, and interact with others. It is communicated top-down, through leadership, but is observed bottom-up. “Culture makes the difference between organizations that...

Seven Steps To Improve Your Brand

Perhaps more than in any other time in history, in 2016, your name is your brand, says Pamela J. Green , a business and branding expert and author of the new book “Think Like a Brand” (Pamela J. Green Solutions, LLC, Sept. 2015). “I think most of us get this concept–we live in a celebrity-obsessed society, so we understand how a person’s name can also be their brand,” says Green. “Social media also reinforces this idea. Our names are usually...

Five Mistakes That Drive Clients Away

Loyal customers are valuable to your business. After struggling through years of uncertainty, the last thing most leaders would intentionally do is take clients for granted. And yet, if your spa is like many businesses, all your efforts to attract and retain customers are falling flat. "Companies have great intentions," says Joseph Michelli , best-selling author of Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way . "They want to delight customers, they really do. In fact, they'll often...

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