Spa Business Articles

Results Oriented Training

As a part of the renovation process we are undergoing at our spa, I began an in depth training program for my staff that is a follow through of my initial training program I conducted at the onset of my employment with this spa. It has been a little over a year and I have learned a lot about my staff’s personality, strengths, and weaknesses. This process is essential as a team leader. While my staff are dear to me...

The Formula for Spa Discounting

Spa managers need every relevant tool available to them, in order to make sound business decisions regarding cost containment and profitability. It is vital for managers to know how to measure and evaluate each spectrum of business performance in order to strategically and logically ensure success and sustainability. In this age of discounting, there is one formula that will serve as a timely reminder that before you can enjoy profits, you must understand performance. Know the costs of maintaining Revenue...

Health on the Ranch

canyon ranch
Having just celebrated its 35-year anniversary, Canyon Ranch continues to transform lives with its innovative and all-inclusive approach to health and wellness.
Although Canyon Ranch (multiple locations) began as the result of one man wanting to save his own life, it has gone on to save many more by giving spa-goers the tools they need to live healthier and happier lives. Founded by Mel Zuckerman and his wife, Enid, Canyon Ranch (Tucson, AZ) debuted in 1979 as a luxury destination spa dedicated to life enhancement. The idea originated from Zuckerman’s journey to live more healthfully. After his father’s death from inoperable lung...

A Snapshot for Success

Learn how to use Instagram more effectively to market your spa.
Instagram is more than a fun photo-sharing social network. If you know how to use it, it can actually be a windfall when it comes to marketing your spa. Instagram can help you promote your products and services, get more leads, and convert followers into paying customers. Today, marketing across many channels has a direct link to return on investment (ROI), so it literally pays to convey a consistent message across all platforms. After all, the customer’s path to purchase...

Four Rules For Hiring & Retaining Your Best Employees

Exorbitant student loans constitute just one reason why young people eager to experience the world may want to reconsider college, says Ed Basler, a veteran entrepreneur. There is now $1.2 trillion worth of college debt in the United States and the average borrower will graduate $26,600 in the red, according to The Institute for College Access and Success (TICAS) Project on Student Debt. “None of this guarantees a job or even that a college grad will be job-ready,” says Basler,...

Lessons from a 30-Year Spa Entrepreneur

I started my first business in 1985/1986; a Spa Development company I called Lyonshare Consulting. I had worked in the spa industry at that point, for all of a few short years. But I was sure I knew everything there was to know. After all, I spent those very few short years as a cosmetician, esthetician, traveling and researching spas, opening a large hydrotherapy resort spa, and being employed as a spa director with a staff of 30. Yes, I...

Being a Great Spa Director Requires Grit

Knowing how to do a facial or what you are looking for in an esthetician is important in setting up a skin care department. But coping with a client who just received a waxing and the esthetician didn’t properly screen the client and used an inappropriate wax on extremely sensitive skin which left the client’s skin raw, discolored and bruised is a handful. Your staff must be trained to contact you immediately in such a serious situation. You must stop...

Heaven Sent

heavenly spas by westin, heavenly spa, westin hotels and resorts, brian povinelli
Discover how the branded spas of Westin Hotels & Resorts have become a feast for the senses for spa-goers around the globe.
Thanks to a mission of sensory healing, an assortment of destinations that offer unique indigenous offerings, effective treatments, and enticing extras like signature treatment beds and scents, the Heavenly Spas by Westin are a divine part of the Westin portfolio. Here, Brian Povinelli, senior vice president and global brand leader for Westin Hotels & Resorts, shares his insight on why spa-goers are blissfully blessed when they retreat to one of the company’s 41 fabulous spas. What is your company’s spa...

Five Ways to Tell if Your Workplace is Toxic

Do you work in a toxic environment? Here are five ways to tell if your workplace is damaging and potentially dangerous to your business—and health: Major problems in communication . An initial sign of a dysfunctional, toxic workplace is that there are significant problems in communication, and often across multiple areas—between employees and their supervisors, from management to departments, across departments, with suppliers, and even with customers. Problems can be demonstrated by a lack of communication (often referred to as...

How to Heat Up Your Treatment Rooms

Valentine’s Day is only a couple of weeks away. As a spa business, there are many ways in which you can take advantage of this holiday revolved around love. Chocolate, strawberries, champagne, candles, and decorating with a romantic red decor can all be part of the occasion, but the most important part of prepping for the holiday is the treatments offered on your spa menu. Both men and women want to look and feel their best for their loved ones,...

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