Spa Business Articles

Helping Hands

Discover how some spas are making a difference by giving back to their communities and supporting charitable causes that make the world a better place.
October may be Breast Cancer Awareness month, but for many spas, social responsibility is a 365-day commitment. From supporting local charities to contributing to national fundraising efforts, the wellness sector knows the joys of giving back. According to the International Spa Association’s 2011 industry study, 85 percent of U.S. spas donate products and services to a good cause, while 69 percent hold events at their facility and 62 percent participate in charity benefits. And that sense of civic duty hasn’t...

A Feast for the Senses

Discover how the creative core values of this worldwide spa brand result in impressive and unforgettable experiences for guests.
With a global collection of exotic spas, Six Senses continually makes headlines and wins awards for its authentic, immersive retreats and its equally inspiring spas. From pristine island hideaways to incomparable urban oases, the spas in its portfolio provide guests with transformative wellness experiences they won’t soon forget. Here, Anna Bjurstam, vice president of Six Senses Spas, shares some of the strategies that have helped create such a successful, thriving brand. What is your company’s spa mission statement? A. Our...

Three Marketing Mistakes Spa Businesses Should Avoid

Many spa business owners aren’t sure how to approach Facebook. It can be hard to break into Facebook marketing because it seems like there are a million different ways you can be using it to reach new customers or engage your existing customers. Most importantly, it can be intimidating to think about all of the things you could be doing wrong—especially knowing that they are now permanently a part of the online portal. To keep you on track, here are...

Why Doesn’t Society Take this Industry Seriously?

I recently saw a meme that received many ‘likes’ and ‘shares’ on social media. It displayed a huge ream of paper a few feet tall and had “What you might not have learned in beauty school” imposed on the stack. My initial reaction was less than positive. Allow me to give credit where credit is due. Above the image was a link to an article that embellished on the sentiment displayed by the meme. It talked about the value of...

How to Build a Successful Business

Many businesses have made a huge recovery since the economic crash in 2008 and that’s good news for small spa owners. Since small businesses account for 63 percent of new jobs, success puts people back to work. That, in turn, helps spa business owners even more—people with paychecks buy stuff. And here’s more good news: Women are launching more businesses than ever—1,288 a day, according to a recent analysis by American Express. That’s up from 602 in 2011 to 2012...

Five Tactics for Turning Things Around Quickly

Like many business owners, you rang in 2014 with great optimism. This was supposed to be the year you moved results to the next level. So, when you sat down at your desk this morning and saw the big gap between your projected Q1 goals and your current reality, you nearly spit out your coffee. What you thought would catch fire…didn’t. That big product launch, marketing strategy, or customer engagement plan you knew was a sure thing appears to be...

Mentoring Matters

What we don’t know is the reason we all need a mentor. Mentoring is a time- and money-saving strategy useful for developing employees. Organizations can uphold business standards and excel in their success metrics . Mentoring is meant to create results. We need mentors more now and for the next decade than we ever did before. Your mentoring program needs to ramp up now. We are in the midst of a mass exodus of baby boomers leaving the workforce and...

Finding Your Career Passion

Earlier in the year, the job search websites went crazy as people tried to find work that was more satisfying. “While thousands of people are dealing with the tragedy of unemployment, many others are looking for jobs that are more fulfilling than the ones they have,” says attorney and author Pamela Samuels Young , whose newest novel, Anybody’s Daughter , was one of five nominees for National Association for the Advancement of Colored People (NAACP) Image Awards’ Outstanding Literary Work,...

Tips for Encouraging Productive Collaboration

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week. “The problem that often occurs—beyond the obvious, like lacking a clear agenda—is the underlying current of competition that each person brings to the table,” says Berny Dohrmann, chairman...

On Course for Success

Since its debut in March 2002, The Spa at Pinehurst (NC), located on the grounds of the historic Pinehurst Resort, has been a mecca for both sports aficionados needing rejuvenation following a day on the famous greens and those who simply have a penchant for pampering. “Our menu of services was created with both spa connoisseurs and athletes in mind and includes several massage services designed to help with athletic recovery,” explains spa director Jennifer Reid. Thankfully, there is plenty...

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