Spa Business Articles

5 Tips For Successful Spa Desk Training

Well-trained spa desk associates are the gatekeepers to your business’ success. Studies have shown the most successful, productive employees are those who have received thorough training. Moreover, they tend to be more committed to their jobs and have the strongest stake in the company’s future. By that token, a company must make a cultural commitment to training. Not only does instruction arm your spa desk with needed professional and technical skills, but it also shows that you are invested in...

The Importance of the Guest Consultation

Join us at the IECSC Show in NY for Success with Guest Consultation ! Here is a sneak preview of what you'll learn. Most spas focus on A La Carte treatments instead of programs this practice leads to limited revenue due to: • Lack of Detailed Consultations • No Consultation Structure or System • No Tracking of Consultation to Reservation Performance • No Team Focus on Reserving Consultations • No Focus on Customized Programs or Volume Targets • Lack of...

Sticking the Landing: What Your Treatment Room Workspace Says About You

You’ve landed an audition at a great spa. Terrific! You’re prepared, poised and early for the interview. Your paper work is in order with your state license and school diploma in hand. Fast forward. You’ve completed the audition. The spa manager who has just experienced your work is exiting the treatment table. But the treatment room looks like a tornado came through it. This is where the interview and the audition go awry. You might be surprised to know that...

5 Tips on How to Achieve Your Goals

" A goal properly set is halfway reached ." ~ Abraham Lincoln The ability to set goals and make plans for their accomplishment is the master skill of success. It is the single most important skill that you can learn and perfect. Goal setting will do more to help you achieve the things you want in life than will anything else you’ve been exposed to. Becoming an expert at goal setting and goal achieving is something that you absolutely must...

C.R.E.A.T.I.V.I.T.Y. - 10 Steps to becoming a “Thinkerspa”

“ To have a great idea, have a lot of them. ” – Thomas Edison The importance of becoming an “everyday creative” can no longer be overlooked; the future of your business depends on it. If you’re not practicing everyday creativity in your workplace, try using some or all of our Top 10 creative thinking strategies, and confidentially tap into a future full of potential and permanence: 1. Be a futurist 2. Know the cause and effects of failure 3...

Dealing with Difficult Customers

What to do when you have a very difficult client that frequents your spa and spreads misery, but keeps coming back? How can you help your staff to cope with difficult situation this and still respect the client? First, determine if you really should keep this client, and if you do keep them; whether you are willing to let their bad behavior continue to go unchallenged. It’s hard to expect your staff to act with genuine respect and kindness, when...

Profiting From Your Product Lines

Effective inventory management is a function of having good and timely information, forecasting and planning. I have found there are five key factors when it comes to inventory management. 1. Less is more: About 80% of a spa’s product sales come from 20% of the products available on a daily basis. Keep a good “cushion” of inventory on top sellers. The majority of guests do not visit the spa on a regular basis. So, if you are out of stock...

Your Story...Their Journey – Part 2

In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story. Today we'll discuss more of those platforms and their role in closing the sale. NOTE : The inordinate amount of links in Part 1 and 2 of this blog are meant to support this story and yes, to let you know more about us! Publishing Platforms Some might say the...

Fashion Hits the Workplace

Spas and resorts have been redefining lifestyle trends for decades, even inspiring some of the biggest fashion labels to expand their lines to include zen/resort collections for men and women. The tides have turned, and fashion-inspired uniforms have become an integral branding element that sets the stage for staff moral and customer experience. We as consumers are more demanding than ever, we know what we want and everything seems to be more accessible. Style is no longer for the "privileged",...

The Green Zone

Eco expert Mark Wuttke breaks down the world’s most important eco certifications to help explain sustainability in skincare.
Consumers are increasingly aware of the benefits of sustainable living. They are willing to spend more on green products, and this increased demand has resulted in a flood of new natural- and organic-labeled brands and products on the market. The unfortunate truth, however, is that for many of these products, sustainability stops at the 100 percent recyclable, biodegradable, raffia-tied packaging. And skincare products are no exception. So how does today’s conscientious consumer learn to differentiate? And why does it matter?...

Pages