Spa Business Articles

Protocol for Couples Massage

Seasoned spa-goers are not generally the ones who book couples massages. Guests who book couples massages view it as an afternoon activity to spend time together much like going to dinner or a movie. They are not likely to make spa-going a habit. A couple’s massage is more like an event for them. You and your massage therapy colleague need to keep this in mind when servicing both partners. Your approach should be straight forward: greet the guests, show them...

Spring sales slump-buster

March and April can be two of the slowest months of the year. It’s well past the holidays and not quite summer, so would-be guests have little reason to indulge. Incenting them to book a treatment can be a challenge. Have some fun with your guests this spring and launch a “Spring Cleaning” event! Encourage guests to rid themselves of old, expired products and refresh their skin care routines with personal product consultations. Book appointments or hold an event where...

Retailing- The Formula

If retail is going to be one of the main focuses of your business (and it should be!), we believe that the appropriate space must be allotted, based on a practical 4-point formula; not an impractical guesstimate. Too much, or too little space allotted to retail can seriously impede your sales opportunities throughout the entire spa and for the life of the business. Use this formula to (re)assign retail space and help avoid the pains of an under-performing floor plan...

3 Reasons Why Your Spa Needs to be on Pinterest

Pinterest is the hottest new social media tool on the web. Pinterest’s ease of use for visually bookmarking, organizing and sharing the things people love has made it a hit among individuals and businesses alike. People use pinboards for things like planning a wedding, dream vacations and fashion. Browsing others’ pinboards is a fun way to discover new things and get inspiration from people who share your interests. Admittedly, social media can be frustrating because it is constantly changing –...

7 Simple Tips for Twitter

Twitter is one of the five important social networks that must be part of your Spa's social media strategy ( Facebook , LinkedIn , YouTube, Twitter, Blogging ). Twitter is growing fast, real fast. Twitter is averaging 13.8 million new accounts per month (460,000 new accounts per day), that calculates to roughly 165.6 million new accounts this year!!! Think you don't have time to send out a Tweet every day? There are over a billion tweets every day on Twitter!...

How Effective is your Website?

Here are six key questions to help you identify improvements to make your website more effective: 1. Is your website more than just an online brochure? Many people make the mistake of simply creating a website that is nothing more than a company brochure online. If consumers happen to stumble on it, they may stay less than 1 minute, then leave with no desire to ever come back. These types of sites kill your online efforts. They lack engagement and...

Turning the ordinary into something extraordinary

As unique as some treatment menus can be, nearly all spas offer treatment staples the vast majority of guests choose to enjoy. These standards can be found from the high-rise hotels of New York City, to the desert resorts of the Southwest. They are the spa industry’s bread and butter, but they don’t have to be boring. Present guests with an “enhancement menu” at check-in so they can upgrade their booked treatment for an additional charge. Menu items may include...

Branded 3D Space…. the new frontier ?

Even though the concept of branded environments has been around since the 1990’s its adoption, implementation and usage seems to have been limited mostly to a select high profile few and large multinational clients. This movement within interior design had grown out of the recognition of a simple premise that brand equity leads to better customer awareness, differentiation from competitors and higher value all around. What was revolutionary here was that brand equity could be translated into 3D! Your spa...

Venus and Mars

Industry insider Jeremy McCarthy shares reflections on the female side of spa.
It is hard to talk about the role of gender in the spa world without thinking in stereotypes. It is even harder if I think back to when I started in this industry more than 20 years ago. I was introduced to the spa world through the world of fitness. When I opened my first spa, I was excited about the fitness center and knew nothing about massage, skincare, nailcare, beauty, or the other more typically “female” aspects of the...

Growing Pains

A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams. A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams.
After operating a small salon in the basement of his home for six years, Joseph Anthony Gaglioti relocated the business to Glen Mills, PA, in 1986, where it continued to grow and thrive. In 1994, his son, Joseph Gaglioti, Jr., joined the business, and together, they added various spa treatments to the range of services. Eventually, the two decided to expand with a piece of land they had bought and left untouched for some 15 years. Unfortunately, their plans to...

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