Spa Business Articles

How Much “Experience” Do You Really Have as a Spa Professional?

The word “experience” in the spa profession is a double-edged sword. It can either make you or break you. Spa employers are having better luck with just-out-of-school massage or skin care graduates. They can be molded to perform services according to the spa’s protocols. They bring energy and enthusiasm to the field. And most importantly, they haven’t learned any bad habits. So how much clout does “experience” really hold as a spa professional? If you are not present or engaged...

Tips On Selling a Customized Facial

A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it, they want it again. What can we do to help sell this treatment? Our Response: First let's investigate the possible (real) reasons why this facial isn't selling: 1. Price - Are your clients failing to see the value in the price? 2. Demographic - Is this...

Nurturing Success

Viva Day Spas (Austin, TX)
Three friends put compassionate caring first and find that it’s also the secret ingredient to ensuring the health of their business.
It’s no surprise that Viva Day Spas (Austin, TX) are thriving, especially when you consider that their name means “long live.” The first Viva Day Spa started as a labor of love for Laurie Aroch, her sister Maya Aroch, and best friend Shannon Mousser. Although Laurie was already working as a pharmacist and a nutritionist, and Mousser had a career as a massage therapist, both had indulged in many lengthy discussions about opening some sort of wellness-related business. “We always...

SWOT vs SWAG: Which one will move your business forward?

It may not win the popularity contest... SWOT: S trengths; W eaknesses; O pportunities & T hreats Analysis vs. SWAG: S pontaneous W ild @ ss G uess! BUT Which is preferred....? SWOT definitely Which is more popular....? SWAG most definitely ! First of all, please forgive me for attempting to "disguise" the word we all know is there....but I laughed out loud when I watched the Oxford Learning Labs video on SWOT Analysis . Their definition of SWAG really...

5 Tips For Successful Spa Desk Training

Well-trained spa desk associates are the gatekeepers to your business’ success. Studies have shown the most successful, productive employees are those who have received thorough training. Moreover, they tend to be more committed to their jobs and have the strongest stake in the company’s future. By that token, a company must make a cultural commitment to training. Not only does instruction arm your spa desk with needed professional and technical skills, but it also shows that you are invested in...

The Importance of the Guest Consultation

Join us at the IECSC Show in NY for Success with Guest Consultation ! Here is a sneak preview of what you'll learn. Most spas focus on A La Carte treatments instead of programs this practice leads to limited revenue due to: • Lack of Detailed Consultations • No Consultation Structure or System • No Tracking of Consultation to Reservation Performance • No Team Focus on Reserving Consultations • No Focus on Customized Programs or Volume Targets • Lack of...

Sticking the Landing: What Your Treatment Room Workspace Says About You

You’ve landed an audition at a great spa. Terrific! You’re prepared, poised and early for the interview. Your paper work is in order with your state license and school diploma in hand. Fast forward. You’ve completed the audition. The spa manager who has just experienced your work is exiting the treatment table. But the treatment room looks like a tornado came through it. This is where the interview and the audition go awry. You might be surprised to know that...

5 Tips on How to Achieve Your Goals

" A goal properly set is halfway reached ." ~ Abraham Lincoln The ability to set goals and make plans for their accomplishment is the master skill of success. It is the single most important skill that you can learn and perfect. Goal setting will do more to help you achieve the things you want in life than will anything else you’ve been exposed to. Becoming an expert at goal setting and goal achieving is something that you absolutely must...

C.R.E.A.T.I.V.I.T.Y. - 10 Steps to becoming a “Thinkerspa”

“ To have a great idea, have a lot of them. ” – Thomas Edison The importance of becoming an “everyday creative” can no longer be overlooked; the future of your business depends on it. If you’re not practicing everyday creativity in your workplace, try using some or all of our Top 10 creative thinking strategies, and confidentially tap into a future full of potential and permanence: 1. Be a futurist 2. Know the cause and effects of failure 3...

Dealing with Difficult Customers

What to do when you have a very difficult client that frequents your spa and spreads misery, but keeps coming back? How can you help your staff to cope with difficult situation this and still respect the client? First, determine if you really should keep this client, and if you do keep them; whether you are willing to let their bad behavior continue to go unchallenged. It’s hard to expect your staff to act with genuine respect and kindness, when...

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