Spa Business Articles

The Pin Crowd

Learn how Pinterest can help grow your spa’s business.
Pinterest ( www.pinterest.com ) is the hottest new social media tool. Its ease of use for visually bookmarking, organizing, and sharing the things people love has made it a hit among individuals and businesses alike. Millions of people use Pinterest to keep track of objects they love, places they enjoy, foods they want to eat, and things that inspire them. So how can you use Pinterest to promote your spa? Pinterest is valuable for marketing, because it gives companies the...

A Woman's Spirit and Wisdom

"Be yourself, everyone else is already taken" -Oscar Wilde Our deepest fear is not that we are inadequate, it is that we are powerful beyond measure. We ask ourselves, "Who am I to be brilliant, gorgeous, talented, fabulous?" Actually, who are you not to be? There's nothing enlightened about shrinking so that other people won't feel insecure around you. As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated...

The Search for New Guests Lies Right Outside Your Door.

Going to the spa is so much more than just getting a massage or facial. It's a chance to relax, hang out in a cool environment, and catch up with a friend. A spa treatment is as much a social experience as it is a service. Atmosphere and personality are what separate one spa from another, and for this reason, a person's spa choice can be based as much on these attributes as on intended treatment. A great way to...

5 Ideas To Build Engagement for your Spa on Facebook

If you haven't realized it yet, Facebook is the most important marketing avenue for your Spa since the first websites were made. All of the technology to get people walking into your door and buying new services is sitting right on your Facebook page. With over 900 million people on Facebook and at least half of them women, you have to take a deeper dive into your Spa's Facebook presence. Are you ready? Timeline - This gift from Facebook is...

How Much “Experience” Do You Really Have as a Spa Professional?

The word “experience” in the spa profession is a double-edged sword. It can either make you or break you. Spa employers are having better luck with just-out-of-school massage or skin care graduates. They can be molded to perform services according to the spa’s protocols. They bring energy and enthusiasm to the field. And most importantly, they haven’t learned any bad habits. So how much clout does “experience” really hold as a spa professional? If you are not present or engaged...

Tips On Selling a Customized Facial

A question was submitted to Spas2b: We have a very expensive customized facial and it is amazing. Now more than ever it is very hard to sell this treatment, but once they have it, they want it again. What can we do to help sell this treatment? Our Response: First let's investigate the possible (real) reasons why this facial isn't selling: 1. Price - Are your clients failing to see the value in the price? 2. Demographic - Is this...

Nurturing Success

Viva Day Spas (Austin, TX)
Three friends put compassionate caring first and find that it’s also the secret ingredient to ensuring the health of their business.
It’s no surprise that Viva Day Spas (Austin, TX) are thriving, especially when you consider that their name means “long live.” The first Viva Day Spa started as a labor of love for Laurie Aroch, her sister Maya Aroch, and best friend Shannon Mousser. Although Laurie was already working as a pharmacist and a nutritionist, and Mousser had a career as a massage therapist, both had indulged in many lengthy discussions about opening some sort of wellness-related business. “We always...

SWOT vs SWAG: Which one will move your business forward?

It may not win the popularity contest... SWOT: S trengths; W eaknesses; O pportunities & T hreats Analysis vs. SWAG: S pontaneous W ild @ ss G uess! BUT Which is preferred....? SWOT definitely Which is more popular....? SWAG most definitely ! First of all, please forgive me for attempting to "disguise" the word we all know is there....but I laughed out loud when I watched the Oxford Learning Labs video on SWOT Analysis . Their definition of SWAG really...

5 Tips For Successful Spa Desk Training

Well-trained spa desk associates are the gatekeepers to your business’ success. Studies have shown the most successful, productive employees are those who have received thorough training. Moreover, they tend to be more committed to their jobs and have the strongest stake in the company’s future. By that token, a company must make a cultural commitment to training. Not only does instruction arm your spa desk with needed professional and technical skills, but it also shows that you are invested in...

The Importance of the Guest Consultation

Join us at the IECSC Show in NY for Success with Guest Consultation ! Here is a sneak preview of what you'll learn. Most spas focus on A La Carte treatments instead of programs this practice leads to limited revenue due to: • Lack of Detailed Consultations • No Consultation Structure or System • No Tracking of Consultation to Reservation Performance • No Team Focus on Reserving Consultations • No Focus on Customized Programs or Volume Targets • Lack of...

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