Spa Business Articles

Profiting From Your Product Lines

Effective inventory management is a function of having good and timely information, forecasting and planning. I have found there are five key factors when it comes to inventory management. 1. Less is more: About 80% of a spa’s product sales come from 20% of the products available on a daily basis. Keep a good “cushion” of inventory on top sellers. The majority of guests do not visit the spa on a regular basis. So, if you are out of stock...

Your Story...Their Journey – Part 2

In Part 1 of this Blog, we discussed how technology is helping power who we are, and the importance of gaining recognition on numerous platforms to help tell your story. Today we'll discuss more of those platforms and their role in closing the sale. NOTE : The inordinate amount of links in Part 1 and 2 of this blog are meant to support this story and yes, to let you know more about us! Publishing Platforms Some might say the...

Fashion Hits the Workplace

Spas and resorts have been redefining lifestyle trends for decades, even inspiring some of the biggest fashion labels to expand their lines to include zen/resort collections for men and women. The tides have turned, and fashion-inspired uniforms have become an integral branding element that sets the stage for staff moral and customer experience. We as consumers are more demanding than ever, we know what we want and everything seems to be more accessible. Style is no longer for the "privileged",...

The Green Zone

Eco expert Mark Wuttke breaks down the world’s most important eco certifications to help explain sustainability in skincare.
Consumers are increasingly aware of the benefits of sustainable living. They are willing to spend more on green products, and this increased demand has resulted in a flood of new natural- and organic-labeled brands and products on the market. The unfortunate truth, however, is that for many of these products, sustainability stops at the 100 percent recyclable, biodegradable, raffia-tied packaging. And skincare products are no exception. So how does today’s conscientious consumer learn to differentiate? And why does it matter?...

For Sale

Domenic Rinaldi, an expert on buying, growing, and selling a business, offers advice for putting your spa on the market.
Most business sales are usually once-in-a-lifetime events, and spas are no exception. For many spa owners, the prospect of selling their business after years of hard work can be difficult and even emotional. But this is not the time to take shortcuts—it is critical to use the same care and patience it took to grow and sustain your spa business. But fear not. If you plan ahead and follow a few key steps, you can make the process a lot...

Waxing Poetic

A growing hair removal franchise courts success by offering a non-negotiable service at an affordable price.
Based in Aventura, FL, European Wax Center began franchising in 2007. With the goal of providing guests with the ultimate wax experience, each location has five or six Wax Suites and employs 10 to 15 wax specialists. The centers feature a reception area staffed by a guest service team member and a retail area showcasing a variety of European Wax Center’s line of waxing-related products. “European Wax Center has posted revenue gains of 3,024 percent since 2008 and has gone...

The Case for Uniformity

Experts weigh in on the importance of spa uniforms.
The word “uniform” can conjure up images of police officers, firefighters, or military personnel, not necessarily an appearance that is consistent with the relaxation and escape represented by a spa visit. But if we take the word at its base definition, “uniform” means “consistent,” “equivalent,” and “homogenous,” which definitely do have a place in the spa industry. As consumers patronize more spas and look at service providers as trained professionals in personal care, the guest expectation regarding provider appearance has...

Sure-Fire Springtime Retail Tips

The two easiest sells are all things for the lips, lipstick, lip-gloss and nail polish. They are not only super popular right now, they are fabulous impulse items and inexpensive if you select and stock wisely with the right brands. The best part, you do not need to carry an entire makeup line to be successful with carrying make-up! Lipsticks brighten ones mood and her complexion too. Be that go to spa or salon that has lip boutique stock up...

Your Story...Their Journey – Part 1

As your sales cycle becomes longer and the landscape more complex, so too does the customer journey. Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters of your story. The connection revolution is upon us and technology is lending massive power to who we are. Modern business requires building relationships through engagement and it's hard to ignore that your online presence is a pivotal point...

The Art of The Deal on Facebook – Grow Revenue at Your Spa

If you do sales in anyway, you know the value of a referral. Facebook set-up a system for your Spa to obtain referrals, Deals. A deal rewards your clients when they “check-in” on Facebook at your Spa. A yellow coupon appears on your location, creating an immediate benefit to you and potentially a very valuable long term benefit. How? If someone is checking-in on Facebook at the restaurant a block away your location will pull up on the list, with...

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