Spa Business Articles

Venus and Mars

Industry insider Jeremy McCarthy shares reflections on the female side of spa.
It is hard to talk about the role of gender in the spa world without thinking in stereotypes. It is even harder if I think back to when I started in this industry more than 20 years ago. I was introduced to the spa world through the world of fitness. When I opened my first spa, I was excited about the fitness center and knew nothing about massage, skincare, nailcare, beauty, or the other more typically “female” aspects of the...

Growing Pains

A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams. A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams.
After operating a small salon in the basement of his home for six years, Joseph Anthony Gaglioti relocated the business to Glen Mills, PA, in 1986, where it continued to grow and thrive. In 1994, his son, Joseph Gaglioti, Jr., joined the business, and together, they added various spa treatments to the range of services. Eventually, the two decided to expand with a piece of land they had bought and left untouched for some 15 years. Unfortunately, their plans to...

Show Them the Love

When raises and bonuses aren’t in the budget, discover four affordable ways to keep your employees happy, loyal, and motivated.
Although the economy seems to be improving, chances are you’re probably still feeling cautious when it comes to spending. Asking employees to do more with less is de rigueur these days. Not surprisingly, some of your staff may be feeling a bit under-appreciated right about now, especially considering the fact that raises and bonuses are in short supply. Fortunately, cash isn’t the only thing to bring a smile to their faces. “People will never admit it, but money is not...

How You Can Tell If A Spa Employee Plans To Stay Long Term

Not sure how to read a certain spa therapist on staff? There are subtle ways to gauge if they have a vested interest in your spa organization. Ask if they would like business cards of their own to hand to spa guests when they are working. I offer to order business cards for all therapists on staff. I pay a portion of the business card costs and the balance will come out of their pay check and will be noted...

Chess and Spa: Part Two

You might say Part 1 of this blog was about positioning yourself and your business for gains . And perhaps you could say Part 2 is about checking that position, in order experience the pay-off: business wins . 7. Don’t Over-Extend There are two times in life you should not speculate: when you can’t afford it and when you can. Never aim for more without sufficient justification. Enough said. 8. Convert Weakness into Strength Weaker, or less good, can often...

8 Tips to make you a GREAT Blogger

I have been writing for SpaTrade , sharing amazing tips and secrets to help you grow your social media marketing strategy for your Spa. Our process is simple and logical. Develop a Strategy, Build a Community, Nourish your Community with Content. The tools we are most excited about are Facebook, LinkedIn, YouTube, Blogging and Twitter (In order of importance and return on investment). Blogging should be first, except there are millions of blogs, many suck and Spas really struggle with...

Chess and Spa: Part one

This blog is all about using one world to improve in another. Today, we’re going to apply the principles of chess, to help you position your spa business ahead of the competition. Even if you don’t know the first thing about chess, I know you will still enjoy the benefits that you can extract from the book “Every Move Must Have a Purpose” by Bruce Pandolfini; a leading chess expert. I’ve drawn out the points that resonated with me and...

The Art of Executing A Spa Treatment When the Service Time is Cut Short

We’ve all been there: a guest arrives late for her treatment. This is added pressure for the spa therapist to deliver a service that still presents the ‘wow’ effect. Especially when we have a guest booked in the next time slot after her. Since the spa industry is about selling time, I have instructed my staff of spa therapists not to volunteer that the guest will only be receiving the time that is left. Instead, she is greeted and brought...

Facebook Tip - Make sure your Spa's Facebook Page is a PLACE

Is your Spa's Facebook Page a Place? The easiest way to check is navigate to your Spa's Facebook Page, click on info on the left side and see if a Bing Map appears. If there isn't a Bing Map, the odds are very good your Spa's Facebook Page is not a Place. This explains why people can not check-in to your Page/Business (or check into a junk Page), the answer is very simple. You must change the type of Page...

Spa Trends – Part II

I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider: Part II! 7. Idle Sourcing – Crowd-based problem solving will continue to shake up business...

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