Spa Business Articles

Blogging is the Way to Effectively Market Your Spa

Part 2 of 2 in the Series In my last article, It’s Time for a Paradigm Shift in How You Market Your Spa , I broke down Michael Stelzner’s thought-leading educational session at ISPA. He is a social media expert and CEO/Founder of the Social Media Examiner , the leading online magazine and resource for the latest in social media. One of the biggest paradigm shifts in thinking we must adhere to while marketing in 2012 is what Stelzner refers...

Spa Trends – Part I

I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider: · Continue to boost your “wiredness” socially and technically · Step outside your comfort zone...

What is your UVP?

Over the last two years I have been invited on numerous occasions to speak on "Success by Design" to the graduate service marketing class at Pepperdine University's George L. Graziadio Graduate School of Business. The reason I am invited to speak is that the class semester project sometimes is the development of a plan for a day spa . Always it is a valuable learning experience and an opportunity for me to get reactions and feedback from an exceptional pool...

FaceBook: What Are You Waiting For?

Last year you had a nice list of excuses ranging from I don’t have time for Facebook to I am not a social butterfly to I don’t care what you had for breakfast. What is your excuse for the low revenue numbers you posted for your Spa? The economy was weak, people aren’t spending money on luxuries, we didn’t do a deal on Groupon? Stop making excuses and start doing the dirty work for your Spa – you have to...

It’s a Wrap!

These days, you need to realize revenue from every available source, maximizing both service and retail potential. Many articles have been written about how to retail more products, improve the average ticket, and drive repeat business. But you may be missing an income opportunity that exists right under your nose concerning two products used in most spas every day—treatment robes and sandals. Both are an integral part of the spa experience, and yet few spas put any thought or energy...

Keeping it Clean

Put your clients at ease by ensuring your spa footwear is sanitized properly.
While spa slippers and sandals put guests in a more relaxed state, they also serve the important function of keeping the feet healthy. No matter how clean you keep your spa, there is always the potential for foot fungus, especially when you’re dealing with wet areas. That’s why it’s so important to choose your spa’s footwear wisely and to make sure sandals are disinfected regularly between each client. Spa-goers should never have to wonder if they’re getting a “fresh” pair...

Constructing your Spa's Business Plan

Focus on Potential and Opportunity - Generate Interest and Excitement! Whether you are just starting up your Spa, or you are a seasoned veteran, you need to have a Business Plan. At some time or another, you will require either outside financing; a lease agreement; be considering a partnership; or even looking for investors. A Business Owner needs to always have a clear picture of the company's past, present and future. Pssst... Your Business Plan should focus on potential and...

Top 3 Social Media Tips For 2012

*/ If you have read any of my articles this year, you might have started with my Top 7 Social Media Tips For 2011 . Part of me wants to simply repost it and say "more of this in 2012." But a subtle yet important shift is happening and your Spa MUST start planning and acting now. I can tell you what networks you should be on for your Spa and how to use those networks to maximize your business...

DIY Mini Business Audit – Abbreviated Version

Objective: Do more of what’s working and less of what isn’t. Once you have done this mini audit, strive to sell top tier products and services by your top tier spa professionals, during your peak hours of business. 1. Examine Staff Compensation If you're seeing red , the first place you need to go is your Cost of Goods (COG) to review your service staff compensation. Consider this: For day spas, to see some profit, total service staff payroll, including...

We don’t design interiors…we design experiences™

As we come to the end of the year it is natural to wonder what new trends might be on the horizon for the coming year. And with a little browsing and searching the internet can provide a dizzying array of speculation and crystal ball predictions year in and year out. The predictions for 2012 are no exception, and run the gamut from healthy feet to online wellness gaming! and everything in between. But interestingly, there seems to be a...

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