Spa Business Articles

For Sale

Domenic Rinaldi, an expert on buying, growing, and selling a business, offers advice for putting your spa on the market.
Most business sales are usually once-in-a-lifetime events, and spas are no exception. For many spa owners, the prospect of selling their business after years of hard work can be difficult and even emotional. But this is not the time to take shortcuts—it is critical to use the same care and patience it took to grow and sustain your spa business. But fear not. If you plan ahead and follow a few key steps, you can make the process a lot...

Waxing Poetic

A growing hair removal franchise courts success by offering a non-negotiable service at an affordable price.
Based in Aventura, FL, European Wax Center began franchising in 2007. With the goal of providing guests with the ultimate wax experience, each location has five or six Wax Suites and employs 10 to 15 wax specialists. The centers feature a reception area staffed by a guest service team member and a retail area showcasing a variety of European Wax Center’s line of waxing-related products. “European Wax Center has posted revenue gains of 3,024 percent since 2008 and has gone...

The Case for Uniformity

Experts weigh in on the importance of spa uniforms.
The word “uniform” can conjure up images of police officers, firefighters, or military personnel, not necessarily an appearance that is consistent with the relaxation and escape represented by a spa visit. But if we take the word at its base definition, “uniform” means “consistent,” “equivalent,” and “homogenous,” which definitely do have a place in the spa industry. As consumers patronize more spas and look at service providers as trained professionals in personal care, the guest expectation regarding provider appearance has...

Sure-Fire Springtime Retail Tips

The two easiest sells are all things for the lips, lipstick, lip-gloss and nail polish. They are not only super popular right now, they are fabulous impulse items and inexpensive if you select and stock wisely with the right brands. The best part, you do not need to carry an entire makeup line to be successful with carrying make-up! Lipsticks brighten ones mood and her complexion too. Be that go to spa or salon that has lip boutique stock up...

Your Story...Their Journey – Part 1

As your sales cycle becomes longer and the landscape more complex, so too does the customer journey. Before your audience is ready to buy, in most cases they will want to have experienced numerous interaction points with you, throughout the chapters of your story. The connection revolution is upon us and technology is lending massive power to who we are. Modern business requires building relationships through engagement and it's hard to ignore that your online presence is a pivotal point...

The Art of The Deal on Facebook – Grow Revenue at Your Spa

If you do sales in anyway, you know the value of a referral. Facebook set-up a system for your Spa to obtain referrals, Deals. A deal rewards your clients when they “check-in” on Facebook at your Spa. A yellow coupon appears on your location, creating an immediate benefit to you and potentially a very valuable long term benefit. How? If someone is checking-in on Facebook at the restaurant a block away your location will pull up on the list, with...

Protocol for Couples Massage

Seasoned spa-goers are not generally the ones who book couples massages. Guests who book couples massages view it as an afternoon activity to spend time together much like going to dinner or a movie. They are not likely to make spa-going a habit. A couple’s massage is more like an event for them. You and your massage therapy colleague need to keep this in mind when servicing both partners. Your approach should be straight forward: greet the guests, show them...

Spring sales slump-buster

March and April can be two of the slowest months of the year. It’s well past the holidays and not quite summer, so would-be guests have little reason to indulge. Incenting them to book a treatment can be a challenge. Have some fun with your guests this spring and launch a “Spring Cleaning” event! Encourage guests to rid themselves of old, expired products and refresh their skin care routines with personal product consultations. Book appointments or hold an event where...

Retailing- The Formula

If retail is going to be one of the main focuses of your business (and it should be!), we believe that the appropriate space must be allotted, based on a practical 4-point formula; not an impractical guesstimate. Too much, or too little space allotted to retail can seriously impede your sales opportunities throughout the entire spa and for the life of the business. Use this formula to (re)assign retail space and help avoid the pains of an under-performing floor plan...

3 Reasons Why Your Spa Needs to be on Pinterest

Pinterest is the hottest new social media tool on the web. Pinterest’s ease of use for visually bookmarking, organizing and sharing the things people love has made it a hit among individuals and businesses alike. People use pinboards for things like planning a wedding, dream vacations and fashion. Browsing others’ pinboards is a fun way to discover new things and get inspiration from people who share your interests. Admittedly, social media can be frustrating because it is constantly changing –...

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