Spa Business Articles

Staff Contracts, Agreements & Promises

"The number one de-motivator in the world of work, is not knowing what is expected" Ideally, your Staff Contracts should be in place before you begin recruiting. BUT if you are an existing business, it's never too late to introduce these important documents. The spa that has these documents in place will not only be provided with greater protection, but will also be sending a professional, clear and concise message to (potential) staff that you mean business; you respect everyone...

Stand out!

*/ “In order to be irreplaceable one must always be different.” ~ Coco Chanel Getting your spa's design right the first time not only saves you money in the long run but also allows you to enhance clients' experiences. In this increasingly competitive industry and tight economy where clients are both sophisticated and courtesy of such discount providers as Groupon and Living Social have an increasingly wide range of choices as to where to spend their dollars, it is no...

How To Use Facebook to Share The Holidays at Your Spa

Are you ready to put your Spa's Facebook Page to work? This year we are suggesting a 3 part strategy to make your Facebook presence effective and profitable. Are you ready? Create a Facebook Deal. You can do this by editing your Page, bottom right under deals. Make this deal strategic, it must be claimed within a limited time period and reward the person checking in significantly. A Groupon deal would cost you 70%, be generous and make this a...

Front Desk Intelligence

If you keep hiring more and more of the same kinds of receptionists; the same ways you always have; with the same sad results; maybe now is the time to do things differently. Re-vamp your "Recipe for a Receptionist" to: One part "spa-like One part "social-ite" Two parts "sales-type" In other words, a charming; engaging individual; who can deliver tangible bottom-line results. Your receptionist needs to be able to sell services; products; programs; and people, otherwise what are they there...

Spa Profits?

The million-dollar question… what should my profit margin be? Here we are in December, about to close out another year and welcome a new one! How was 2011 for you? Did you achieve double digit profits? I get asked all the time what should my profit line be? Profit margins vary tremendously; it depends on which business model you have. It’s different for resort, medi and day spas. In resort spas, the spa normally has no major expenses. The hotel...

Rising Star

Renowned for her skincare expertise, Joanna Vargas relies on old-fashioned customer service and education to grow her business.
Opened in 2006 with just one treatment room, Joanna Vargas Salon hasn’t let a tumultuous economy slow its growth. Recently, the spa moved to a larger location in the same building to accommodate its growing skincare clientele. “We have three treatment rooms, and the vibe is a definite mix of clean and modern with old Hollywood 1940s glamour,” says owner Joanna Vargas. A renowned skincare guru and celebrity facialist, Vargas and her staff are already outgrowing their new space. “I...

Stop Thinking Stupid Thoughts

I think many of us waste too much time on negative thoughts, and even how we will cope with situations that haven't even happened...and may not ever happen... I attended an educational event awhile back, which was a weekend getaway centered on higher ground leadership. I participated in numerous workshops that weekend, but this one in particular I will never forget. I love this story. In this workshop, our Presenter (let’s call him Dave), told us that in his own...

Holiday Parties - 5 Tips to Build Your Network One Drink At a Time

Holiday Parties are an amazing opportunity for you to build your network on Facebook and LinkedIn. As the party season officially begins, use the list below to ignite your network! Look up people you anticipate seeing, whether it is at the Thanksgiving table or at the company party and see if you are connected to them. If you do not connect to them immediately, make sure you follow the 24 Hour Rule and connect with them immediately after seeing them...

It’s Time for a Paradigm Shift in How You Market Your Spa

The educational sessions at ISPA were innovative, dynamic and inspirational. And as Tony Hsieh from Zappos explained, inspiration drives action. Ready to leave Las Vegas, my bags were packed and I was looking forward to the last session “How to Rapidly Grow Your Business with New Social Media Marketing Strategies.” Speaker Michael Stelzer captivated the audience when he said, “Get ready because I am going to completely shift your perspective from what you’ve traditionally learned in marketing to the radical...

The “Me-ism” and “We-ism” Societies

When creating a special report on Staff Compensation awhile back, we mentioned that businesses were reporting a world-wide “shift in drivers” when attempting to staff-up their spas. A growing number stated they were no longer in the driver’s seat when it came to staff controls; but rather employees were more frequently occupying that seat. Today, staff recruitment; compensation; and retention demands are prime examples of this, and have forced businesses to continually implement new strategies to stay ahead of the...

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