Spa Business Articles

7 Simple Tips for Twitter

Twitter is one of the five important social networks that must be part of your Spa's social media strategy ( Facebook , LinkedIn , YouTube, Twitter, Blogging ). Twitter is growing fast, real fast. Twitter is averaging 13.8 million new accounts per month (460,000 new accounts per day), that calculates to roughly 165.6 million new accounts this year!!! Think you don't have time to send out a Tweet every day? There are over a billion tweets every day on Twitter!...

How Effective is your Website?

Here are six key questions to help you identify improvements to make your website more effective: 1. Is your website more than just an online brochure? Many people make the mistake of simply creating a website that is nothing more than a company brochure online. If consumers happen to stumble on it, they may stay less than 1 minute, then leave with no desire to ever come back. These types of sites kill your online efforts. They lack engagement and...

Turning the ordinary into something extraordinary

As unique as some treatment menus can be, nearly all spas offer treatment staples the vast majority of guests choose to enjoy. These standards can be found from the high-rise hotels of New York City, to the desert resorts of the Southwest. They are the spa industry’s bread and butter, but they don’t have to be boring. Present guests with an “enhancement menu” at check-in so they can upgrade their booked treatment for an additional charge. Menu items may include...

Branded 3D Space…. the new frontier ?

Even though the concept of branded environments has been around since the 1990’s its adoption, implementation and usage seems to have been limited mostly to a select high profile few and large multinational clients. This movement within interior design had grown out of the recognition of a simple premise that brand equity leads to better customer awareness, differentiation from competitors and higher value all around. What was revolutionary here was that brand equity could be translated into 3D! Your spa...

Venus and Mars

Industry insider Jeremy McCarthy shares reflections on the female side of spa.
It is hard to talk about the role of gender in the spa world without thinking in stereotypes. It is even harder if I think back to when I started in this industry more than 20 years ago. I was introduced to the spa world through the world of fitness. When I opened my first spa, I was excited about the fitness center and knew nothing about massage, skincare, nailcare, beauty, or the other more typically “female” aspects of the...

Growing Pains

A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams. A father-and-son team are put to the test when a tanking economy jeopardized their expansion dreams.
After operating a small salon in the basement of his home for six years, Joseph Anthony Gaglioti relocated the business to Glen Mills, PA, in 1986, where it continued to grow and thrive. In 1994, his son, Joseph Gaglioti, Jr., joined the business, and together, they added various spa treatments to the range of services. Eventually, the two decided to expand with a piece of land they had bought and left untouched for some 15 years. Unfortunately, their plans to...

Show Them the Love

When raises and bonuses aren’t in the budget, discover four affordable ways to keep your employees happy, loyal, and motivated.
Although the economy seems to be improving, chances are you’re probably still feeling cautious when it comes to spending. Asking employees to do more with less is de rigueur these days. Not surprisingly, some of your staff may be feeling a bit under-appreciated right about now, especially considering the fact that raises and bonuses are in short supply. Fortunately, cash isn’t the only thing to bring a smile to their faces. “People will never admit it, but money is not...

How You Can Tell If A Spa Employee Plans To Stay Long Term

Not sure how to read a certain spa therapist on staff? There are subtle ways to gauge if they have a vested interest in your spa organization. Ask if they would like business cards of their own to hand to spa guests when they are working. I offer to order business cards for all therapists on staff. I pay a portion of the business card costs and the balance will come out of their pay check and will be noted...

Chess and Spa: Part Two

You might say Part 1 of this blog was about positioning yourself and your business for gains . And perhaps you could say Part 2 is about checking that position, in order experience the pay-off: business wins . 7. Don’t Over-Extend There are two times in life you should not speculate: when you can’t afford it and when you can. Never aim for more without sufficient justification. Enough said. 8. Convert Weakness into Strength Weaker, or less good, can often...

8 Tips to make you a GREAT Blogger

I have been writing for SpaTrade , sharing amazing tips and secrets to help you grow your social media marketing strategy for your Spa. Our process is simple and logical. Develop a Strategy, Build a Community, Nourish your Community with Content. The tools we are most excited about are Facebook, LinkedIn, YouTube, Blogging and Twitter (In order of importance and return on investment). Blogging should be first, except there are millions of blogs, many suck and Spas really struggle with...

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