Spa Business Articles

So....much....content....

Sometimes it just feels like all I do is research...then write...research...and then write some more, and so on and so on...business manuals, reports, power points, webinars, programs, articles, blogs, whitepapers, eBooks, eNews, emails, press releases, tweets...what have I missed? All in the name of content, right? Because I know that content really is king, and it needs to be well managed if I want to see a pay cheque. But I’m eco-conscious, isn’t there a way to recycle, reuse, and...

Facebook - Put Your Spa Staff To Work!

How long are you going to wait for your staff to support your Spa's marketing on Facebook? Are you trying to prove that you can be the Spa that does not generate any income from Facebook? There are a few steps you can take today to kick start your Facebook strategy, are you ready? Start by getting your staff to encourage every single customer to "Like the Facebook Page." If everybody is talking about it, your customers will Like your...

The Value of Your Time... 5 Steps to Effective Time Management.

Do you know how much your time is worth per hour? We all have heard the phrase “work smarter, not harder”. What does that really mean? It simply means to utilize your time wisely. We all have the same number of hours in a day and our job is to maximize productivity within a certain amount of time. Every position has an hourly value even if the compensation is based on commission, revenue, or salary. It all comes down to...

Marketing ahead of the curve – New Levers of Change

If you survived the last couple of years, you may now be feeling that everything will be ok. But unfortunately “the rising tide does not lift all boats”. Real change has happened and our approach to marketing has to change too. Your mature offerings are undoubtedly causing you to suffer revenue declines. You must freshen them up fast, and that’s just the beginning... These power tips are not marketing ideas. They are facts that you’ll need to master to ensure...

A Man’s World

Operators of male-oriented spas share the secrets of their success with columnist Lisa M. Starr.
A google search of “men’s spa services” quickly returns results numbering more than six million, and, according to an ISPA survey, 45 percent of spas offer packages tailored to men. In response to a growing target audience segment, services and products tailored to men are on the increase. Additionally, the U.S. has seen a number of spas specifically built for the men’s market, so we spoke with some owners and operators in this special niche to see how business is...

Reaching New Heights

A popular Arizona destination spa relies on a philosophy that promotes mindfulness to stay the course.
Set against the Santa Catalina Mountains in the Sonoran Desert, Miraval Arizona (Tucson) was introduced in 1996 with the intent to help individuals lead healthier and more meaningful lives. In 2004, after experiencing the resort for himself, Steve Case, co-founder of AOL, became the majority owner of Miraval. Since then, Miraval has continued to grow with the addition of Miraval: The Villas, a development of 16 two-bedroom and three-bedroom ownership homes at Miraval Arizona, and the planned Miraval Costa Rica,...

Robust Retail is System Driven

Getting your spa staff to sell retail has been in the Top 3 spa business challenges category for decades! But somehow we think our low involvement still warrants high expectations.......what??With your dedication, these 5 systems to Robust Retail will provide you with a measurable, impressive payoff. 1. Discover: Use your good sense(s) to identify influencing factors Who: Staff - who's (not) selling? Clients - who's (not) buying? Rank both What: Your top tier retail items are: Most # of units...

Awaken the passion within your organization

Passion is the combustion of energy, focus and emotion all coming together to power people. Passion is the fuel of life. It is not in some of us…it is in all of us. Some of us just haven’t tapped into our passion. As leaders we must awaken the passion of our people and hence within the organizations we lead. You cannot teach passion…you can only awaken it. As a leader you must demonstrate and inspire passion if you truly want...

Participating in Spa Week? 10 Things to Do in Social Media

Spa Week is fast approaching on October 10! If you are participating, here are 10 things you can do in social media to promote these $50 services at your spa, courtesy of Michelle Joni Lapidos , the Social Media Director of Spa Week and Editor of The Spa Week Daily . */ Important: if you are NOT participating in Spa Week, using Spa Week in social media or in any other way to promote your other specials that week can...

Insuring Spa Profits this Holiday Season

Its October already and you know what that means, Thanksgiving, Christmas, the Holiday Season is around the corner. You know the old saying “if you don’t have a plan, you are planning to fail”. Don’t postpone your success! here are 8 tips to help you celebrate this upcoming season! 8 Steps to Succeed Merchandising MIX Gift card packages Decorating the spa Holiday event E-news Marketing Special client gifts Team targets Team party 1. Merchandising MIX Decide what new gift items...

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