Spa Business Articles

Chess and Spa: Part one

This blog is all about using one world to improve in another. Today, we’re going to apply the principles of chess, to help you position your spa business ahead of the competition. Even if you don’t know the first thing about chess, I know you will still enjoy the benefits that you can extract from the book “Every Move Must Have a Purpose” by Bruce Pandolfini; a leading chess expert. I’ve drawn out the points that resonated with me and...

The Art of Executing A Spa Treatment When the Service Time is Cut Short

We’ve all been there: a guest arrives late for her treatment. This is added pressure for the spa therapist to deliver a service that still presents the ‘wow’ effect. Especially when we have a guest booked in the next time slot after her. Since the spa industry is about selling time, I have instructed my staff of spa therapists not to volunteer that the guest will only be receiving the time that is left. Instead, she is greeted and brought...

Facebook Tip - Make sure your Spa's Facebook Page is a PLACE

Is your Spa's Facebook Page a Place? The easiest way to check is navigate to your Spa's Facebook Page, click on info on the left side and see if a Bing Map appears. If there isn't a Bing Map, the odds are very good your Spa's Facebook Page is not a Place. This explains why people can not check-in to your Page/Business (or check into a junk Page), the answer is very simple. You must change the type of Page...

Spa Trends – Part II

I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider: Part II! 7. Idle Sourcing – Crowd-based problem solving will continue to shake up business...

What Role is Everyone Playing

Are you always saying “I do NOT have enough time to do everything that needs to be done" or “I feel OVERWHELMED” or “I can’t seem to PRIORITIZE”? Do these challenges sound familiar to you? If so, you need to identify w here you are spending your time and what role is everyone playing. Try this for a one week period, make note of every task you do – whether you are in meetings, training, interviewing, marketing, etc. Any time...

Blogging is the Way to Effectively Market Your Spa

Part 2 of 2 in the Series In my last article, It’s Time for a Paradigm Shift in How You Market Your Spa , I broke down Michael Stelzner’s thought-leading educational session at ISPA. He is a social media expert and CEO/Founder of the Social Media Examiner , the leading online magazine and resource for the latest in social media. One of the biggest paradigm shifts in thinking we must adhere to while marketing in 2012 is what Stelzner refers...

Spa Trends – Part I

I always get excited when I read the Trendwatching.com annual trends report, and this year is no exception. Technology is driving many of these trends and because of this, a “re-positioning” of sorts continues to be forced upon businesses big and small. If you don’t keep up, you may not necessarily expire, but you will lose ground. Here are some points you’ll need to consider: · Continue to boost your “wiredness” socially and technically · Step outside your comfort zone...

What is your UVP?

Over the last two years I have been invited on numerous occasions to speak on "Success by Design" to the graduate service marketing class at Pepperdine University's George L. Graziadio Graduate School of Business. The reason I am invited to speak is that the class semester project sometimes is the development of a plan for a day spa . Always it is a valuable learning experience and an opportunity for me to get reactions and feedback from an exceptional pool...

FaceBook: What Are You Waiting For?

Last year you had a nice list of excuses ranging from I don’t have time for Facebook to I am not a social butterfly to I don’t care what you had for breakfast. What is your excuse for the low revenue numbers you posted for your Spa? The economy was weak, people aren’t spending money on luxuries, we didn’t do a deal on Groupon? Stop making excuses and start doing the dirty work for your Spa – you have to...

It’s a Wrap!

These days, you need to realize revenue from every available source, maximizing both service and retail potential. Many articles have been written about how to retail more products, improve the average ticket, and drive repeat business. But you may be missing an income opportunity that exists right under your nose concerning two products used in most spas every day—treatment robes and sandals. Both are an integral part of the spa experience, and yet few spas put any thought or energy...

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