Spa Business Articles

10 Tips to The Top of the Search Engines

By Jill Whalen, www.highrankings.com Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started: 1. Do not purchase a new domain unless you have to. Due to Google's aging delay for all new domains (see this forum thread: < http://www.highrankings.com/forum/index.php?showtopic=12535 >), your best bet is to use an existing domain/website if at all...

I Want to Open My Own Business Someday! Are You Really Ready?

By Douglas Preston Whether you're an esthetician, body therapist, hairdresser or manicurist, chances are you've dreamed of running your own spa or salon one day. It's an attractive prospect, isn't it? Being your own boss, setting your own work schedule, making a lot more money—who wouldn't want a future like that? Then there's the prestige, long vacations from a business skillfully managed by trusted employees, and the big cash buyout when it's all over and you're ready for an early...

What was your last crisis and how did you solve it?

"One Of My Employees Came To Me Whispering that there was a leak in one of the back rooms. 'Sure, sure, I will be there in a minute,' I said. In a very stressed-out whisper, the therapist implored, 'NO! NO! You don't understand. You need to come right now!' The toilet was clogged in a spa suite above the treatment room, and water was flowing from the antique light fixtures hanging in our Chocolate Room, where clients go to relax...

6 Steps to Remodeling

Organize your remodeling project beforehand to avoid costly mistakes.
Time To Remodel Your Spa? Whether You're ready for a complete overhaul or a simple spruce-up, a little careful, long-term planning goes a long way toward keeping your ideas, goals, costs, and timing under control. Jenny Dugan, project manager for the interior design group at Belvedere USA Corporation, offers the following guidelines for organizing your next remodeling project. The Spa at The Broadmoor (Colorado Springs, CO) recently underwent an expansion and renovation, which included the reception area and Serenity Shower...

The Tipping Point

By Peggy Wynne Borgman, Preston Wynne, Inc. What is gratuity? In our company, we feel that a tip is a voluntary gesture of appreciation for good or excellent service. In fact, we even refrain from asking guests if they'd like to leave a tip since many clients view this as coercive. Placing cash tip envelopes on the counter of the spa, as I mentioned in the USA Today interview, even makes me a little queasy. A tip is not, in...

Blue Spas' Top Industry Trends

Market Trends — Male spas. Teen spas. Foot spas. Medical spas. The unveiling of very specific market niches has become increasingly popular as the spa industry has grown exponentially in the last few years, and spa developers are creating niches to beat the competition. Chambers and Collier also believe 2006 trends will see an increase in chain spas (similar to McDonalds in the fast food world) available in malls and shopping complexes that service to a mass market with treatments...

Spa Design Tips from The Experts

Create Texture: Use wall hangings, pillows, rugs and uniqe bed coverings to creat texture and contrast in your spa. Locally made textiles embody a return to folkloric ideals and handmade crafts. Balance a combination of elements, such as reclaimed woods and other recyclables, textured glass, and metals such as copper and bronze. Bring the Outdoors In: Create a sense of the outdoors indoors by using with waterfalls, bamboo, and stone. Natural elements such as calming waters and meditative gardens intrigue...

Educational Resources for Sustainability

Websites The Green House Effect for a simple explanation and diagram of the greenhouse effect go to http://www.whrc.org/globalwarming/greenhouse.htm The Natural Step : providing a compass for a sustainable world, they work with organizations to change their current unsustainable culture to become a sustainable oriented culture. http://www.naturalstep.org Phone: 415-561-3344 Books Builders Booksource www.buildersbooksource.com To find your educational books and resources for sustainable business and living go to: HYPERLINK " http://www.newsociety.com " www.newsociety.com Books to build a new Society. The Consumer's Guide...

Career Planning

Satisfy your staff with education options.
Never mind a good man, a good spa staff is truly hard to find—and keep. Providing therapists with a career map, including opportunities for education and advancement, is one way to attract and retain the best technicians available. To that end, Willow Stream The Spas at Fairmont has announced its incentive-based Willow Stream Energy Master Program. Starting last April, Willow Stream estheticians, massage therapists, and salon technicians began a plan whereby they will earn credits through courses, home-care sales, testing,...

Nailing the Business

Quality nail services offer a profitable way to build your business.
Deb blowars takes nails seriously, and for good reason. The nail artist and skincare specialist with Artistic Trends Salon in Perkasie, PA, knows firsthand that nail services can be a financial boon to spas and salons. Each week she sees an average of 25 to 30 clients, and last year her nail income to the salon was a whopping $42,000. Here, she shares the secrets to her success. Go The Extra Mile "I built my nail business by going above...

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