Spa Business Articles

Dispelling the Myth of Marketing to Men

In the spa business we now have access to an entire new market segment that is virtually untapped. One of the fastest growing trends in the spa industry is men's spa services and products created specifically for men. According to ISPA 2005 men now make up over 30% of spa clientele in the United States and that number is expected to increase substantially over the next few years. As the stresses of our world continue to build, men now realize...

The Benefits of a Loyalty Program

Customers are becoming more demanding, and competition is becoming more intense. It's becoming increasingly difficult to differentiate one spa from another. Through loyalty programs, customer and transactional data can be collected, and the intelligent use of that data will provide a much clearer picture of the customer base. The theory of customer loyalty is simple: a business that retains its customers for longer usually makes more money from them at lower cost than one that is constantly paying to acquire...

Overcoming Self-Doubt and Fear: The Gateway to Career and Business Success

In his insightful book Before You Quit Your Job, (Warner Business Books, 2005), accomplished author and entrepreneur Robert Kiyosaki states, "The fear of failing is the primary reason why so many people do not succeed in life or are not as successful as they would like to be." Human potential guru Anthony Robbins describes personal "wealth wounds" as the negative inner beliefs that many people have about money and one's worthiness of it. Spiritual educator Dr. Wayne Dyer explains that...

Luxury Travel Trends for 2006

Organic Chic Dubbed "Organic Chic", natural luxury products are hot in 2006. "There is a movement towards authenticity, simplicity, and environmentally correct consumption. It's the new luxury, an indulgence that doesn't seem harmful, and appeals to consumers who feel the need to express their individual values and moral responsibilities," says travel expert Karen Weiner Escalera, president of communications firm KWE Group. "Celebrities and consumers alike are taking the plunge, but in a way that makes the right political, environmental, or...

Best Practices in Touching People (Without Going To Jail) in a Dynamic, Real-Time World

By Bart Foreman, CEO Group3 Marketing www.group3marketing.com . Insights from a recent keynote presentation. Figure out who we are going to touch — and the database information needed. In asking how many in the audience have a working database of customers, the number of hands was pitifully low. This initial challenge continues to challenge marketers. Decide how to touch customers. There are many channels. I challenged the audience that e-mail is not a BLAST. In fact, I said I hate...

I Want to Open My Own Business Someday! Ten Questions to See if You are Ready

By Douglas Preston www.prestoninc.net Whether you're an esthetician, body therapist, hairdresser or manicurist, chances are you've dreamed of running your own spa or salon one day. It's an attractive prospect, isn't it? Being your own boss, setting your own work schedule, making a lot more money—who wouldn't want a future like that? Then there's the prestige, long vacations from a business skillfully managed by trusted employees, and the big cash buyout when it's all over and you're ready for an...

6 Ways To Capitalize on Key Lifestyle and Design Trends

The following are some of the key lifestyle and trend design ideas to consider when planning spa facilities, programs and experiences that are marketable and profitable: Create, orchestrate and deliver a unique spa "story": you need to play the role of the story-maker, producer, director, set decorator, wardrobe artist, actor, audience, etc. and make sure that everything you do is focused on creating "raving fans." More in not necessarily better. You don't need to have a big, luxury, expensive spa...

Developing Performance-Measure Categories

By Lisa Starr, Preston Wynne There are five general categories in which you will be measuring performance: Communication Skills Selling Skills Customer Service Technical Proficiency Team Play Technical Proficiency (service providers only) All of these categories are crucial components of an excellent customer experience, and therefore the continued growth of your spa business. Some examples of the benchmarks you would be measuring against in each category are listed below: Communication Skills: Can conduct thorough guest consultations Converses easily with guests...

What is your spa's greatest operational challenge?

"We have found that, with the level of group business we do, we have had to be creative in finding ways to accommodate large numbers of people in short amounts of time. Our operations have spilled into the spa pool area cabanas on more than one occasion. We have been able to add fifty treatments to an afternoon by using the cabanas to our advantage, so it has had a positive effect on revenue."—Adam Dubose, associate spa director, Agave, The...

Reducing Employee Turnover: Five Values That Will Help You Build Loyalty and Contentment

By Douglas Preston It's every spa owners' frustration: creating a top quality spa clientele while facing a revolving-door change in key service and support personnel. Between incessant demands for pay increases, tailored working hours, avoidance of staff meetings, and cyclical career disenchantment it may seem as though you'll never assemble a stable and reliable team. And you're close to being right. In the spa industry the job jumping, burnout, and dropout rate are alarmingly high, rendering many spa owners unwilling...

Pages