Spa Business Articles

Key Findings From 2005 Coyle Hospitality Study of Spa Consumers

The average spa-goer spends $912 yearly. The best way to get non-spa-goers to visit a spa is to give a gift certificate; number two is to offer a discount. The top two services are hair and nail treatments People are more likely to book two services for one visit, instead of just one. Half of those surveyed used the same spa for both massage and skincare needs. The best way to acquire customer feedback is to offer comment cards in...

Spa Finder Presents: Top Spa Trends to Watch in 2006

McSpa - As a $50 billion+ global moneymaker, spa is already big business, but it's never been an industry that's lent itself to mass marketing ... until now. In 2006 many large spa companies will continue their evolution from physical places to precisely defined corporate brands - e.g., Bliss Spas = "hip," Six Senses = "barefoot luxury," Golden Door = "prestige" - to differentiate themselves in an increasingly competitive marketplace. Also watch for the rise of the retail spa as...

Female Versus Male Spa Consumers

Here are some key results from Intelligent Spas's report "Female Versus Male Spa Consumers: Survey of Behaviors, Expectations, Preferences, and Predictions." 49 percent of females compared to 65 percent of males stated their last spa visit was for relaxation. 78 percent of females and 63 percent of males preferred a female therapist to perform facials. 46 percent of females and 39 percent of males said they would most likely choose a package of treatments during their next visit to a...

Marketing Unique Spa Services

Bart Foreman, CEO of Group 3 Marketing in Minneapolis, offers some hints on how to market unique spa services: Acknowledge the usual aspects of the service to clients, explain them and then follow up with a brief description of their health benefits. Feature the service on your website and include a streaming video of some clients receiving the treatment. Include an appropriate voice-over description. Identify a few people of influence in the community and invite them to try the service...

Rudy Guiliani's Six Principles of Leadership

Know who you are. Have strong beliefs and know what you and your organization want to achieve. Be an optimist. Follow your hopes and dreams. People want will want to follow an optimist. Have courage. Courage is the management of fear. Prepare relentlessly. If you prepare for everything, you can anticipate and be prepared for the unexpected. Work as a team. Surround yourself with the best people you can. Communicate. Honest communication is the culmination of principles 1-5

Unity Marketing's Quantum Theory of Shopping

Luxury expert Pamela Danziger's latest research on shopping and "why we buy what we don't need", was recently featured on CNN In the Money. The "quantum theory of shopping' describes consumers' shopping behavior based upon only four key varibles: P = (N + F + A) E2 Propensity to buy is defined by: N = Need or some perceived consumer need for the item F = Features of the product that make the item more or less desireable A =Affordability...

The Power of Lighting

Improve staff productivity and client satisfaction with practical and efficient lighting solutions that help make your spa a more inviting place.
Improper, inefficient lighting can negatively impact the general attitudes of your clientele and staff. However, a well-designed lighting system can greatly improve productivity and create a more positive impression. With that in mind, it is important to give the lighting in your spa the detailed attention it deserves. Ohm Spa in New York City uses natural light to brighten up the massage rooms. In general, there are five recognized types of lighting you should consider installing in your spa. Ambient...

How do you set yourself apart from the competition?

"By listening to our clientele, we ensure that we are meeting and exceeding their expectations. We continually create new and innovative treatments that invigorate and energize with seasonal variations infused with natural products designed to restore balance to the body. We also utilize a number of marketing programs to stay on the minds of our guests, including direct mail, e-mail blasts, and special invitations for exclusive treatments. One element that helps to establish the bar and sets us apart from...

Branding in a Bottle

Discover the benefits of private labeling and how it can increase guest loyalty.
Want to stand out from the competition and cement your brand identity in the minds of your clients? Then consider offering a private label line of products. Today, many spas, big and small, are reaping the rewards of retailing branded lines sporting their names. Fortunately, offering your own product line has never been easier. Why It's Worth Considering One of the best reasons to private label is to further enhance your brand. "Creating a line of private label amenities makes...

Make More Money by Writing an Effective Marketing Message

Many small- to medium-sized businesses try to cut corners and save money by writing their own marketing materials. After all, most people know how to write. Or do they? Saving Money vs. Wasting Money Have you ever spent time and money on a marketing promotion only to get little or no response? What went wrong? If your marketing message doesn't speak to the market you're targeting — chances are you'll get little or no response. And the time and money...

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