Spa Business Articles

Branding in a Bottle

Discover the benefits of private labeling and how it can increase guest loyalty.
Want to stand out from the competition and cement your brand identity in the minds of your clients? Then consider offering a private label line of products. Today, many spas, big and small, are reaping the rewards of retailing branded lines sporting their names. Fortunately, offering your own product line has never been easier. Why It's Worth Considering One of the best reasons to private label is to further enhance your brand. "Creating a line of private label amenities makes...

Make More Money by Writing an Effective Marketing Message

Many small- to medium-sized businesses try to cut corners and save money by writing their own marketing materials. After all, most people know how to write. Or do they? Saving Money vs. Wasting Money Have you ever spent time and money on a marketing promotion only to get little or no response? What went wrong? If your marketing message doesn't speak to the market you're targeting — chances are you'll get little or no response. And the time and money...

Taking Care of Your Bread and Butter Clients

By Jay Conrad Levinson, founder of Guerrilla Marketing Never forget that 70% of all business that is lost is lost due to apathy after the sale, and the opposite of apathy is follow-up. So follow-up not only reduces your marketing investment but also is a boon to your customer retention program. But customers move, they die, and they get wooed away by competitors, so you must always add new people to your customer list, and they will come in a...

Beautiful Forever's Advice on Creating a Medical Spa Concept

Ask Yourself the Following Questions when developing your medical spa: What type of medical spa do I want to open? What is my mission and vision statement What image do I want to portray? What is the best name for my business? How do I create a logo to represent my brand? What factors should I consider when choosing my location? Who is my competition? Who is my target market? What does the target market want? How should I position...

Beautiful Forever's Medical Spa Trend Update

From 1997-2001, there was a 304% INCREASE in the number of cosmetic procedures By 2007, the number of IPL treatments is expected to grow to over 55 million annually, earning practitioners over $10 billion in income By 2006 the number of microdermabrasion and chemical peels is expected to grow to 25 million procedures earning over $3.6 billion for practitioners For more information, visit www.medicalspaconsultant.com

How do you target you client demographic?

"BY ANALYZING OUR GUEST HISTORY, WE DETERMINE the geographical areas where our guests reside. We then target high-end travel and lifestyle publications in those areas as well as locally. We have also noted that couples are spending more time together in the spa. In response, we created several packages that feature multiple treatments and finish with a spa lunch or dinner. Our ocean view spa suites—enhanced with twin massage tables, Whirlpool tubs, and fireplaces—are an ideal location for romantic occasions...

Healthy By Design

Spa Concepts International's Eva M. Jensch shows how eco-friendly lifestyles are growing in popularity and becoming a priority for the spa community.
As the baby boom generation moves into its prime, people are more concerned about leading healthier lives, and thus eco-friendly green living is growing steadily. Spas and their contribution to health and wellness are part of this lifestyle. It's no surprise, then, that lifestyle communities, which stress healthy living choices and often offer spa components, are developing throughout the world. This trend emphasizes the importance of embracing environmental philosophies in spa planning and is one reason why biodynamic spa development,...

10 Steps to developing a successful Medical Spa

Taking the correct and necessary steps during the development stage is essential to a medical spa's success.
As medical spas move from being a trend to becoming a staple in the industry, many doctors and spa professionals are partnering to create their own unique, profitable businesses. During the development of a spa project, your money and time need to be managed efficiently. Even the seemingly smallest of errors can cause major financial setbacks if not implemented correctly from the beginning. However, when strategically executed, a medical spa can lead to satisfied patients and huge financial gains. Here...

The Seven Golden Rules of Cult Branding

Matt Ragas, co-author of The Power of Cult Branding, was a feaured speaker at the 2005 ISPA Conference at the Gaylord Texan Resort in Dallas, TX. www.experienceispa.com . Ragas warned the audience of a "moderating growth rate and "market share shakeout" in the spa industry, and shared the value of a Cult Brand in these current market conditions. (Examples of Ragas' favorite Cult Brands include Harley Davidson, Oprah Winfrey, Star Trek, and Jimmy Buffett.) Rules for Cult Brands ( Ragas'...

Insights from SpaTrade's Sales With Soul Webinar

The mindset that creates a great customer service experience is the same mindset that produces great sales. You actually make your customers happier by giving customer service like a marketer! When we're wearing our marketing hat, we're thinking about providing maximum value to the guest. This creates a loyal client, not just a satisfied client. A more personalized approach to sales and service, along with a specific invitation to return, ensures that the guest is going to receive the maximum...

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