Spa Business Articles

Increasing the Sales of your Anti-aging Aesthetic Services

By Douglas Preston The holiday season is over and those great gift certificate sales are beginning to take their toll on daily cash flow. You know that you need to offset this outgoing tide of dollars, but how? Do you really need to wait until Valentine's Day before the next influx of cash becomes available or is there something that you can do right now to keep the appointment schedule and register well fed? There is! Whether or not one...

Day Spa Startup Insights: If Only I Knew Then What I've Learned Since!

By Douglas Preston Considering the startup of your very own day spa? A parade of beautiful, customer-filled spas and retreats has finally tempted you to bet with the players in this glamorous business. Let's assume that you've done your homework well. Feasibility study by an industry expert? Done. Stealth visits to your local competitors? Done. Trade show research on equipment, marketing, products, service menu, feng sui, and scented candles? Done. Bank loan? Done. Location and lease? Pending. You've planned, and...

History of Skincare in the 1990's

Retinoids were one of the first cosmetic ingredients to receive FDA approval to claim the products decrease lines and wrinkles around the eyes. The mechanism of action involves stimulation of new collagen formation as well as elastin production. Other results are thickening of epidermal and granular layers, decreased melanin content, and more compaction of the stratum corneum. In addition, retinoids are effective in the treatment of pre-cancerous moles, thereby delaying the development of melanoma. Alpha hydroxy acids (AHAs) are derived...

The Pop! Equation: Maximizing the Shopping Experience

The Pop! Equation is what turns an ordinary store into a fun place to shop. In other words, a shop that pops! The Pop! Equation defines the features of stores that are ahead of the pack in enhancing the shoppers' experience. The distinctive features they have, called the Pop! Equation, include: High levels of customer involvement and interaction: Shoppers don't just browse the aisles. Shops that pop encourage customers to touch, feel, taste, try on and participate in the store...

20 Steps to Boost Direct Mail Profits

By Jay Conrad Levinson, founder Guerrilla Marketing www.guerillamarketingassociation.com 1. Decide exactly to whom you will be mailing. This is the first step and the most important step. Do this one wrong and nothing else will go right. 2. Decide which specific action you want your reader to take. 3. Create an outer envelope or other packaging for your mailing. Its primary goal is to get people to open it and study the contents. 4. Come up with an offer that...

Key Findings From 2005 Coyle Hospitality Study of Spa Consumers

The average spa-goer spends $912 yearly. The best way to get non-spa-goers to visit a spa is to give a gift certificate; number two is to offer a discount. The top two services are hair and nail treatments People are more likely to book two services for one visit, instead of just one. Half of those surveyed used the same spa for both massage and skincare needs. The best way to acquire customer feedback is to offer comment cards in...

Spa Finder Presents: Top Spa Trends to Watch in 2006

McSpa - As a $50 billion+ global moneymaker, spa is already big business, but it's never been an industry that's lent itself to mass marketing ... until now. In 2006 many large spa companies will continue their evolution from physical places to precisely defined corporate brands - e.g., Bliss Spas = "hip," Six Senses = "barefoot luxury," Golden Door = "prestige" - to differentiate themselves in an increasingly competitive marketplace. Also watch for the rise of the retail spa as...

Female Versus Male Spa Consumers

Here are some key results from Intelligent Spas's report "Female Versus Male Spa Consumers: Survey of Behaviors, Expectations, Preferences, and Predictions." 49 percent of females compared to 65 percent of males stated their last spa visit was for relaxation. 78 percent of females and 63 percent of males preferred a female therapist to perform facials. 46 percent of females and 39 percent of males said they would most likely choose a package of treatments during their next visit to a...

Marketing Unique Spa Services

Bart Foreman, CEO of Group 3 Marketing in Minneapolis, offers some hints on how to market unique spa services: Acknowledge the usual aspects of the service to clients, explain them and then follow up with a brief description of their health benefits. Feature the service on your website and include a streaming video of some clients receiving the treatment. Include an appropriate voice-over description. Identify a few people of influence in the community and invite them to try the service...

Rudy Guiliani's Six Principles of Leadership

Know who you are. Have strong beliefs and know what you and your organization want to achieve. Be an optimist. Follow your hopes and dreams. People want will want to follow an optimist. Have courage. Courage is the management of fear. Prepare relentlessly. If you prepare for everything, you can anticipate and be prepared for the unexpected. Work as a team. Surround yourself with the best people you can. Communicate. Honest communication is the culmination of principles 1-5

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