Spa Business Articles

How do you retain good employees

"Retaining good employees is truly about engaging them in all facets of spa operations. Education and one-on-one communication are the most valuable tools to developing happy and productive employees. When employees understand the spa's goals and benchmarks and become a part of the decision-making process, they find more value in their career. For example, fitness professionals need to understand the intricacies of the front desk, massage therapists need to understand the importance of retail sales, and locker room attendants need...

7 Facts About Aromatherapy

The use of plant oils can be traced back over 6000 years. The Chinese, Egyptians, Greeks and Romans all recognised the therapeutic properties of essential oils and plant extracts. Aromatherapy can be defined as the art and science of utilizing naturally extracted aromatic essences from plants to balance, harmonize and promote the health of body, mind and spirit. It is an art and science that seeks to explore the physiological, psychological and spiritual realm of the individual's response to aromatic...

5 Consumer-Driven Spa Trends that Impact YOUR Business

1. Health & Medicine Spas are getting back to their roots--natural health. 97% of respondents in the SpaTrade membership survey view preventive medicine and alternative medicine as important to the future of the spa industry. "The opportunity of spas to provide relief to individuals with chronic and degenerative disease is enormous, says Andrew Weil. "Consumers have an enormous desire for greater empowerment. They want to be equal partners in their health." 2. Personal Transformation The spas of the future will...

Strategies to Cater to Couples

Spas of all kinds are reporting growth in the demand for services that cater to couples. The definition of "couples" has expanding beyond husbands and wives, to brides and grooms, mothers and daughters, fathers and sons, and same sex couples. Because of the diversity of the couples market, spas must map out a sound strategy to deliver profitable couples services. Here are some tips on managing and marketing spa treatments "a deux". Flexible Design At its ultimate, a couple's suite...

Marketing Rules for Living in the Slow Lane

By Jay Conrad Levison, founder, Guerrilla Marketing www.gmarketing.com Here are some fundamental marketing rules for living life in the slow (but safe) lane: 1. Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do. 2. Take time to really evaluate business opportunities, don't just blast through relationships, meetings or assessments - many times you can...

10 Tips for Marketing Wellness and Inner Fitness to Your Clients

By Carole Schor Bowman 1. Offer monthly or weekly presentations by local practitioners on such topics as nutrition, meditation, breathing, the benefits of pregnancy or infant massage, or stress reduction. 2. Establish a referral service with local gyms, yoga studios and holistic health practitioners. Look into the possibility of co-op advertising with these resources. 3. Create a newsletter featuring wellness and fitness tips and articles, as well as treatment and product updates. Hire an expert to do this for you...

20 Retail Ideas of From Top Spa Managers

Practice "Prescription Pad Selling" where the therapist recommends a skincare and wellness regime to the client as a matter of policy. Practice Permission-based selling. Have a new client form question, or ask verbally, "May we have your permission to recommend retail products." Attach retail product to service: (ex: stress-reducing product with massage) Keep it simple and educate clients on the basics. Limit sale to under 4 products. (ex: cleanser, toner, moisturizer, and mask Prepare product kits: Offer Holiday gift baskets...

5 Tips To Establish Your Brand Online

One: View your site through the eyes of a visitor When visitors arrive at your web site, let them know immediately what you do and why they should care. Far too many companies web sites shroud their identity in flashy graphics and ambiguous slogans without telling prospects what they company will actually for the Two: Lead with what you do Instead of focusing on who you are, focus on active phrases that describe real benefits to your target makets. A...

Beauty By Design

The marriage of beauty and design is experiencing a renaissance in architecture circles, according to Julie Sinclair Eakin. In her book Salons and Spas: The Architecture of Beauty (Rockport Publishers, 2005), she examines this development by looking at spa and salon design. Eakin claims beauty is finding its way back into architecture as consumers increasingly demand design that enhances their life experiences. For them, beauty correlates to well-being. Eakin divides spaces of beauty into places of retreat and places of...

How do you encourage your staff?

" We encourage our staff to sell by first [selling them on the products]. We give samples and educate them on both the ingredients and benefits. The staff is able to stand behind the products and is excited to share its experiences with the guests. We also divide the staff into two teams monthly and reward the winning team with spa dollars to be used at our spa. The staff has fun, and healthy competition encourages some to sell beyond...

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