Spa Business Articles

Marketing Unique Spa Services

Bart Foreman, CEO of Group 3 Marketing in Minneapolis, offers some hints on how to market unique spa services: Acknowledge the usual aspects of the service to clients, explain them and then follow up with a brief description of their health benefits. Feature the service on your website and include a streaming video of some clients receiving the treatment. Include an appropriate voice-over description. Identify a few people of influence in the community and invite them to try the service...

Rudy Guiliani's Six Principles of Leadership

Know who you are. Have strong beliefs and know what you and your organization want to achieve. Be an optimist. Follow your hopes and dreams. People want will want to follow an optimist. Have courage. Courage is the management of fear. Prepare relentlessly. If you prepare for everything, you can anticipate and be prepared for the unexpected. Work as a team. Surround yourself with the best people you can. Communicate. Honest communication is the culmination of principles 1-5

Unity Marketing's Quantum Theory of Shopping

Luxury expert Pamela Danziger's latest research on shopping and "why we buy what we don't need", was recently featured on CNN In the Money. The "quantum theory of shopping' describes consumers' shopping behavior based upon only four key varibles: P = (N + F + A) E2 Propensity to buy is defined by: N = Need or some perceived consumer need for the item F = Features of the product that make the item more or less desireable A =Affordability...

How do you set yourself apart from the competition?

"By listening to our clientele, we ensure that we are meeting and exceeding their expectations. We continually create new and innovative treatments that invigorate and energize with seasonal variations infused with natural products designed to restore balance to the body. We also utilize a number of marketing programs to stay on the minds of our guests, including direct mail, e-mail blasts, and special invitations for exclusive treatments. One element that helps to establish the bar and sets us apart from...

The Power of Lighting

Improve staff productivity and client satisfaction with practical and efficient lighting solutions that help make your spa a more inviting place.
Improper, inefficient lighting can negatively impact the general attitudes of your clientele and staff. However, a well-designed lighting system can greatly improve productivity and create a more positive impression. With that in mind, it is important to give the lighting in your spa the detailed attention it deserves. Ohm Spa in New York City uses natural light to brighten up the massage rooms. In general, there are five recognized types of lighting you should consider installing in your spa. Ambient...

Branding in a Bottle

Discover the benefits of private labeling and how it can increase guest loyalty.
Want to stand out from the competition and cement your brand identity in the minds of your clients? Then consider offering a private label line of products. Today, many spas, big and small, are reaping the rewards of retailing branded lines sporting their names. Fortunately, offering your own product line has never been easier. Why It's Worth Considering One of the best reasons to private label is to further enhance your brand. "Creating a line of private label amenities makes...

Make More Money by Writing an Effective Marketing Message

Many small- to medium-sized businesses try to cut corners and save money by writing their own marketing materials. After all, most people know how to write. Or do they? Saving Money vs. Wasting Money Have you ever spent time and money on a marketing promotion only to get little or no response? What went wrong? If your marketing message doesn't speak to the market you're targeting — chances are you'll get little or no response. And the time and money...

Taking Care of Your Bread and Butter Clients

By Jay Conrad Levinson, founder of Guerrilla Marketing Never forget that 70% of all business that is lost is lost due to apathy after the sale, and the opposite of apathy is follow-up. So follow-up not only reduces your marketing investment but also is a boon to your customer retention program. But customers move, they die, and they get wooed away by competitors, so you must always add new people to your customer list, and they will come in a...

Beautiful Forever's Advice on Creating a Medical Spa Concept

Ask Yourself the Following Questions when developing your medical spa: What type of medical spa do I want to open? What is my mission and vision statement What image do I want to portray? What is the best name for my business? How do I create a logo to represent my brand? What factors should I consider when choosing my location? Who is my competition? Who is my target market? What does the target market want? How should I position...

Beautiful Forever's Medical Spa Trend Update

From 1997-2001, there was a 304% INCREASE in the number of cosmetic procedures By 2007, the number of IPL treatments is expected to grow to over 55 million annually, earning practitioners over $10 billion in income By 2006 the number of microdermabrasion and chemical peels is expected to grow to 25 million procedures earning over $3.6 billion for practitioners For more information, visit www.medicalspaconsultant.com

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