Spa Business Articles

10 Steps to developing a successful Medical Spa

Taking the correct and necessary steps during the development stage is essential to a medical spa's success.
As medical spas move from being a trend to becoming a staple in the industry, many doctors and spa professionals are partnering to create their own unique, profitable businesses. During the development of a spa project, your money and time need to be managed efficiently. Even the seemingly smallest of errors can cause major financial setbacks if not implemented correctly from the beginning. However, when strategically executed, a medical spa can lead to satisfied patients and huge financial gains. Here...

How do you target you client demographic?

"BY ANALYZING OUR GUEST HISTORY, WE DETERMINE the geographical areas where our guests reside. We then target high-end travel and lifestyle publications in those areas as well as locally. We have also noted that couples are spending more time together in the spa. In response, we created several packages that feature multiple treatments and finish with a spa lunch or dinner. Our ocean view spa suites—enhanced with twin massage tables, Whirlpool tubs, and fireplaces—are an ideal location for romantic occasions...

Healthy By Design

Spa Concepts International's Eva M. Jensch shows how eco-friendly lifestyles are growing in popularity and becoming a priority for the spa community.
As the baby boom generation moves into its prime, people are more concerned about leading healthier lives, and thus eco-friendly green living is growing steadily. Spas and their contribution to health and wellness are part of this lifestyle. It's no surprise, then, that lifestyle communities, which stress healthy living choices and often offer spa components, are developing throughout the world. This trend emphasizes the importance of embracing environmental philosophies in spa planning and is one reason why biodynamic spa development,...

The Seven Golden Rules of Cult Branding

Matt Ragas, co-author of The Power of Cult Branding, was a feaured speaker at the 2005 ISPA Conference at the Gaylord Texan Resort in Dallas, TX. www.experienceispa.com . Ragas warned the audience of a "moderating growth rate and "market share shakeout" in the spa industry, and shared the value of a Cult Brand in these current market conditions. (Examples of Ragas' favorite Cult Brands include Harley Davidson, Oprah Winfrey, Star Trek, and Jimmy Buffett.) Rules for Cult Brands ( Ragas'...

Insights from SpaTrade's Sales With Soul Webinar

The mindset that creates a great customer service experience is the same mindset that produces great sales. You actually make your customers happier by giving customer service like a marketer! When we're wearing our marketing hat, we're thinking about providing maximum value to the guest. This creates a loyal client, not just a satisfied client. A more personalized approach to sales and service, along with a specific invitation to return, ensures that the guest is going to receive the maximum...

10 Tips to The Top of the Search Engines

By Jill Whalen, www.highrankings.com Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started: 1. Do not purchase a new domain unless you have to. Due to Google's aging delay for all new domains (see this forum thread: < http://www.highrankings.com/forum/index.php?showtopic=12535 >), your best bet is to use an existing domain/website if at all...

I Want to Open My Own Business Someday! Are You Really Ready?

By Douglas Preston Whether you're an esthetician, body therapist, hairdresser or manicurist, chances are you've dreamed of running your own spa or salon one day. It's an attractive prospect, isn't it? Being your own boss, setting your own work schedule, making a lot more money—who wouldn't want a future like that? Then there's the prestige, long vacations from a business skillfully managed by trusted employees, and the big cash buyout when it's all over and you're ready for an early...

6 Steps to Remodeling

Organize your remodeling project beforehand to avoid costly mistakes.
Time To Remodel Your Spa? Whether You're ready for a complete overhaul or a simple spruce-up, a little careful, long-term planning goes a long way toward keeping your ideas, goals, costs, and timing under control. Jenny Dugan, project manager for the interior design group at Belvedere USA Corporation, offers the following guidelines for organizing your next remodeling project. The Spa at The Broadmoor (Colorado Springs, CO) recently underwent an expansion and renovation, which included the reception area and Serenity Shower...

What was your last crisis and how did you solve it?

"One Of My Employees Came To Me Whispering that there was a leak in one of the back rooms. 'Sure, sure, I will be there in a minute,' I said. In a very stressed-out whisper, the therapist implored, 'NO! NO! You don't understand. You need to come right now!' The toilet was clogged in a spa suite above the treatment room, and water was flowing from the antique light fixtures hanging in our Chocolate Room, where clients go to relax...

The Tipping Point

By Peggy Wynne Borgman, Preston Wynne, Inc. What is gratuity? In our company, we feel that a tip is a voluntary gesture of appreciation for good or excellent service. In fact, we even refrain from asking guests if they'd like to leave a tip since many clients view this as coercive. Placing cash tip envelopes on the counter of the spa, as I mentioned in the USA Today interview, even makes me a little queasy. A tip is not, in...

Pages