Spa Business Articles

Why Should your Spa go O.N.L.I.N.E?

By Joyce Rimmele, Director of Marketing, MindBody Software O ptimize your time How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. By integrating your daily tasks and taking advantage of the amazing Web-based software solutions out there, you can make more...

The Natural Marketing Institute's Top Ten Health & Wellness Trends of 2005

NMI's Top Ten Trends of 2005: The Immediacy of Health and Wellness Escalates The Three F's of Food Trends: Fiber, Functionality and Fat The Healthy Get Healthier: The Good, the Bad and the Ugly Weight Loss: Stability, Challenges and Apathy Planetary Health and Wellness: Is it Cool to be Green? Sources of Influence Become Multi-Dimensional Nutritional Supplements — Can New Science and New Claims Revitalize the Category? From Low-Carb to Slow-Carb: A Redefinition Reality Gaps Between What Consumers Say and...

10 Facts About Sunscreen: What Your Clients Need to Know

Sunscreens can be either physical and chemical. Physical sunscreens provide broad-spectrum protection by reflecting both UV rays. In years past, physical sunscreens were opaque (image the white-nosed lifeguard), but with improved manufacturing techniques many formulations are now available that are more transparent. Of all the physical sunscreens tested by the United States Food and Drug Administration (FDA), zinc oxide offers the highest protection against UV radiation exposure. Titanium dioxide filters UVA and UVB, but zinc oxide has a much wider...

How Your Spa Can Thrive Using Quality Management Principles

Linda Bankoski is Managing Director of Education and Assessment for SpaQuality LLC,* a company that provides quality management standards (The International Standards of SpaExcellenceSM), education, assessment and certification for spas. She presented The Power of Three (3): How Your Spa Can Thrive Using Quality Management Principles. This presentation was designed to help spa owners and managers identify practical steps take to improve profits and customer satisfaction based on quality principles that have been proven to help many types of organizations...

Top 10 Risk Management Tips for Spas

1. Proper documentation is imperative. Have a client waiver written or reviewed by an attorney that releases you from liability when clients are in your spa. Clients should review and sign spa policies prior to receiving treatment. 2. In addition to the waiver, have clients fill out a pre-treatment questionnaire that is reviewed by the therapist to look for contraindications. 3. Perform an annual safety audit to look for surface potential hazards and fix them before they become a problem...

5 Retail Mistakes Spas Make

Catherine Feliciano-Chon, author of A Visual Merchandising Guidebook: Health and Beauty (CatchOn and Company, 2004), shares these all-too-common beauty mistakes spas often make in their retail area. Retail As An Afterthought Many salons today still give retail only token consideration. Display fixtures are often crammed into hallways or entrances, and shelves are built into blank walls. Built-In Display Units Without Adjustable Shelves This is a rigid system that doesn't allow for the merchandise to change. Make sure you can easily...

7 Questions to Consider Before Adding a Spa to Your Lodging Property

What are your objectives for including the spa? Which existing departments of the property will feel the impact of the spa? What is your budget? What is your time frame, from concept to operation? How will you handle quality assurance and integration between the existing hotel/resort and the spa? Who will manage the spa? How can the risks be minimized?

Girl Power

Commission a fun and flirty illustration to get your spa noticed.
Image Is Everything, Or So The Saying Goes. In Order to distinguish her business from the competition, spa owner Sekayna Mahon came up with the idea of using visuals of fun yet sophisticated spa divas to represent her spa, Honeydew (Charleston, SC). "When I came up with the concept for the spa, I decided that I wanted it to be fun and whimsical—a real treat for overstressed people," says Mahon. "As I began to get into the spa theme and...

What factors do you consider when choosing a product line?

"WE CHECK TO SEE WHERE THE LINE FITS in with our clients' skincare regimes. We look for effectiveness first and other attributes second—no line is worth it if it does not actually work. For example, if it is more of a novelty line, then it may be a great promotional item to go with body treatments like salt and sugar scrubs. If it is a line that would complement or supplement other skincare lines, we try to make certain that...

Properties of Seaweed and Use in Spa Treatments

The goal of seawater treatments is to bring the body back into balance. As a perfectly balanced nutrient, seaweed offers a powerhouse of vitamins, minerals and trace elements that nourish the skin and increase the circulation to the tissues. Metabolism is increased due to the presence of organic iodine. Seaweed fights off stress because it contains high levels of magnesium while potassium improves all neural functions. Seaweed contains anti-oxidants such as beta-carotene and important amino acids Trace minerals such as...

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