Spa Business Articles

Educational Resources for Sustainability

Websites The Green House Effect for a simple explanation and diagram of the greenhouse effect go to http://www.whrc.org/globalwarming/greenhouse.htm The Natural Step : providing a compass for a sustainable world, they work with organizations to change their current unsustainable culture to become a sustainable oriented culture. http://www.naturalstep.org Phone: 415-561-3344 Books Builders Booksource www.buildersbooksource.com To find your educational books and resources for sustainable business and living go to: HYPERLINK " http://www.newsociety.com " www.newsociety.com Books to build a new Society. The Consumer's Guide...

Nailing the Business

Quality nail services offer a profitable way to build your business.
Deb blowars takes nails seriously, and for good reason. The nail artist and skincare specialist with Artistic Trends Salon in Perkasie, PA, knows firsthand that nail services can be a financial boon to spas and salons. Each week she sees an average of 25 to 30 clients, and last year her nail income to the salon was a whopping $42,000. Here, she shares the secrets to her success. Go The Extra Mile "I built my nail business by going above...

Career Planning

Satisfy your staff with education options.
Never mind a good man, a good spa staff is truly hard to find—and keep. Providing therapists with a career map, including opportunities for education and advancement, is one way to attract and retain the best technicians available. To that end, Willow Stream The Spas at Fairmont has announced its incentive-based Willow Stream Energy Master Program. Starting last April, Willow Stream estheticians, massage therapists, and salon technicians began a plan whereby they will earn credits through courses, home-care sales, testing,...

How do you retain good employees

"Retaining good employees is truly about engaging them in all facets of spa operations. Education and one-on-one communication are the most valuable tools to developing happy and productive employees. When employees understand the spa's goals and benchmarks and become a part of the decision-making process, they find more value in their career. For example, fitness professionals need to understand the intricacies of the front desk, massage therapists need to understand the importance of retail sales, and locker room attendants need...

7 Facts About Aromatherapy

The use of plant oils can be traced back over 6000 years. The Chinese, Egyptians, Greeks and Romans all recognised the therapeutic properties of essential oils and plant extracts. Aromatherapy can be defined as the art and science of utilizing naturally extracted aromatic essences from plants to balance, harmonize and promote the health of body, mind and spirit. It is an art and science that seeks to explore the physiological, psychological and spiritual realm of the individual's response to aromatic...

5 Consumer-Driven Spa Trends that Impact YOUR Business

1. Health & Medicine Spas are getting back to their roots--natural health. 97% of respondents in the SpaTrade membership survey view preventive medicine and alternative medicine as important to the future of the spa industry. "The opportunity of spas to provide relief to individuals with chronic and degenerative disease is enormous, says Andrew Weil. "Consumers have an enormous desire for greater empowerment. They want to be equal partners in their health." 2. Personal Transformation The spas of the future will...

Strategies to Cater to Couples

Spas of all kinds are reporting growth in the demand for services that cater to couples. The definition of "couples" has expanding beyond husbands and wives, to brides and grooms, mothers and daughters, fathers and sons, and same sex couples. Because of the diversity of the couples market, spas must map out a sound strategy to deliver profitable couples services. Here are some tips on managing and marketing spa treatments "a deux". Flexible Design At its ultimate, a couple's suite...

Marketing Rules for Living in the Slow Lane

By Jay Conrad Levison, founder, Guerrilla Marketing www.gmarketing.com Here are some fundamental marketing rules for living life in the slow (but safe) lane: 1. Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do. 2. Take time to really evaluate business opportunities, don't just blast through relationships, meetings or assessments - many times you can...

10 Tips for Marketing Wellness and Inner Fitness to Your Clients

By Carole Schor Bowman 1. Offer monthly or weekly presentations by local practitioners on such topics as nutrition, meditation, breathing, the benefits of pregnancy or infant massage, or stress reduction. 2. Establish a referral service with local gyms, yoga studios and holistic health practitioners. Look into the possibility of co-op advertising with these resources. 3. Create a newsletter featuring wellness and fitness tips and articles, as well as treatment and product updates. Hire an expert to do this for you...

20 Retail Ideas of From Top Spa Managers

Practice "Prescription Pad Selling" where the therapist recommends a skincare and wellness regime to the client as a matter of policy. Practice Permission-based selling. Have a new client form question, or ask verbally, "May we have your permission to recommend retail products." Attach retail product to service: (ex: stress-reducing product with massage) Keep it simple and educate clients on the basics. Limit sale to under 4 products. (ex: cleanser, toner, moisturizer, and mask Prepare product kits: Offer Holiday gift baskets...

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