Spa Business Articles

How do you encourage your staff?

" We encourage our staff to sell by first [selling them on the products]. We give samples and educate them on both the ingredients and benefits. The staff is able to stand behind the products and is excited to share its experiences with the guests. We also divide the staff into two teams monthly and reward the winning team with spa dollars to be used at our spa. The staff has fun, and healthy competition encourages some to sell beyond...

Hey Ladies

In Miami, girls just want to have fun, and Sanctuary, a new boutique hotel in the heart of South Beach, is the place to do it. The 30-room, $500-a-night, all-suite hot spot is touting itself as the first "female friendly" getaway in town. Sanctuary offers a 25 percent discount to single women guests and features such amenities as hunky jog buddies and yoga companions, personal shoppers, and good-looking cabana boys at the rooftop pool to put suntan lotion on guests'...

Beauty By Design

The marriage of beauty and design is experiencing a renaissance in architecture circles, according to Julie Sinclair Eakin. In her book Salons and Spas: The Architecture of Beauty (Rockport Publishers, 2005), she examines this development by looking at spa and salon design. Eakin claims beauty is finding its way back into architecture as consumers increasingly demand design that enhances their life experiences. For them, beauty correlates to well-being. Eakin divides spaces of beauty into places of retreat and places of...

Why Should your Spa go O.N.L.I.N.E?

By Joyce Rimmele, Director of Marketing, MindBody Software O ptimize your time How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. By integrating your daily tasks and taking advantage of the amazing Web-based software solutions out there, you can make more...

The Natural Marketing Institute's Top Ten Health & Wellness Trends of 2005

NMI's Top Ten Trends of 2005: The Immediacy of Health and Wellness Escalates The Three F's of Food Trends: Fiber, Functionality and Fat The Healthy Get Healthier: The Good, the Bad and the Ugly Weight Loss: Stability, Challenges and Apathy Planetary Health and Wellness: Is it Cool to be Green? Sources of Influence Become Multi-Dimensional Nutritional Supplements — Can New Science and New Claims Revitalize the Category? From Low-Carb to Slow-Carb: A Redefinition Reality Gaps Between What Consumers Say and...

10 Facts About Sunscreen: What Your Clients Need to Know

Sunscreens can be either physical and chemical. Physical sunscreens provide broad-spectrum protection by reflecting both UV rays. In years past, physical sunscreens were opaque (image the white-nosed lifeguard), but with improved manufacturing techniques many formulations are now available that are more transparent. Of all the physical sunscreens tested by the United States Food and Drug Administration (FDA), zinc oxide offers the highest protection against UV radiation exposure. Titanium dioxide filters UVA and UVB, but zinc oxide has a much wider...

How Your Spa Can Thrive Using Quality Management Principles

Linda Bankoski is Managing Director of Education and Assessment for SpaQuality LLC,* a company that provides quality management standards (The International Standards of SpaExcellenceSM), education, assessment and certification for spas. She presented The Power of Three (3): How Your Spa Can Thrive Using Quality Management Principles. This presentation was designed to help spa owners and managers identify practical steps take to improve profits and customer satisfaction based on quality principles that have been proven to help many types of organizations...

Top 10 Risk Management Tips for Spas

1. Proper documentation is imperative. Have a client waiver written or reviewed by an attorney that releases you from liability when clients are in your spa. Clients should review and sign spa policies prior to receiving treatment. 2. In addition to the waiver, have clients fill out a pre-treatment questionnaire that is reviewed by the therapist to look for contraindications. 3. Perform an annual safety audit to look for surface potential hazards and fix them before they become a problem...

5 Retail Mistakes Spas Make

Catherine Feliciano-Chon, author of A Visual Merchandising Guidebook: Health and Beauty (CatchOn and Company, 2004), shares these all-too-common beauty mistakes spas often make in their retail area. Retail As An Afterthought Many salons today still give retail only token consideration. Display fixtures are often crammed into hallways or entrances, and shelves are built into blank walls. Built-In Display Units Without Adjustable Shelves This is a rigid system that doesn't allow for the merchandise to change. Make sure you can easily...

7 Questions to Consider Before Adding a Spa to Your Lodging Property

What are your objectives for including the spa? Which existing departments of the property will feel the impact of the spa? What is your budget? What is your time frame, from concept to operation? How will you handle quality assurance and integration between the existing hotel/resort and the spa? Who will manage the spa? How can the risks be minimized?

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