Spa Business Articles

Marketing Rules for Living in the Slow Lane

By Jay Conrad Levison, founder, Guerrilla Marketing www.gmarketing.com Here are some fundamental marketing rules for living life in the slow (but safe) lane: 1. Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do. 2. Take time to really evaluate business opportunities, don't just blast through relationships, meetings or assessments - many times you can...

10 Tips for Marketing Wellness and Inner Fitness to Your Clients

By Carole Schor Bowman 1. Offer monthly or weekly presentations by local practitioners on such topics as nutrition, meditation, breathing, the benefits of pregnancy or infant massage, or stress reduction. 2. Establish a referral service with local gyms, yoga studios and holistic health practitioners. Look into the possibility of co-op advertising with these resources. 3. Create a newsletter featuring wellness and fitness tips and articles, as well as treatment and product updates. Hire an expert to do this for you...

20 Retail Ideas of From Top Spa Managers

Practice "Prescription Pad Selling" where the therapist recommends a skincare and wellness regime to the client as a matter of policy. Practice Permission-based selling. Have a new client form question, or ask verbally, "May we have your permission to recommend retail products." Attach retail product to service: (ex: stress-reducing product with massage) Keep it simple and educate clients on the basics. Limit sale to under 4 products. (ex: cleanser, toner, moisturizer, and mask Prepare product kits: Offer Holiday gift baskets...

5 Tips To Establish Your Brand Online

One: View your site through the eyes of a visitor When visitors arrive at your web site, let them know immediately what you do and why they should care. Far too many companies web sites shroud their identity in flashy graphics and ambiguous slogans without telling prospects what they company will actually for the Two: Lead with what you do Instead of focusing on who you are, focus on active phrases that describe real benefits to your target makets. A...

Beauty By Design

The marriage of beauty and design is experiencing a renaissance in architecture circles, according to Julie Sinclair Eakin. In her book Salons and Spas: The Architecture of Beauty (Rockport Publishers, 2005), she examines this development by looking at spa and salon design. Eakin claims beauty is finding its way back into architecture as consumers increasingly demand design that enhances their life experiences. For them, beauty correlates to well-being. Eakin divides spaces of beauty into places of retreat and places of...

How do you encourage your staff?

" We encourage our staff to sell by first [selling them on the products]. We give samples and educate them on both the ingredients and benefits. The staff is able to stand behind the products and is excited to share its experiences with the guests. We also divide the staff into two teams monthly and reward the winning team with spa dollars to be used at our spa. The staff has fun, and healthy competition encourages some to sell beyond...

Hey Ladies

In Miami, girls just want to have fun, and Sanctuary, a new boutique hotel in the heart of South Beach, is the place to do it. The 30-room, $500-a-night, all-suite hot spot is touting itself as the first "female friendly" getaway in town. Sanctuary offers a 25 percent discount to single women guests and features such amenities as hunky jog buddies and yoga companions, personal shoppers, and good-looking cabana boys at the rooftop pool to put suntan lotion on guests'...

Why Should your Spa go O.N.L.I.N.E?

By Joyce Rimmele, Director of Marketing, MindBody Software O ptimize your time How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it's just as important to make sure the doors stay open as it is to satisfy customers. By integrating your daily tasks and taking advantage of the amazing Web-based software solutions out there, you can make more...

The Natural Marketing Institute's Top Ten Health & Wellness Trends of 2005

NMI's Top Ten Trends of 2005: The Immediacy of Health and Wellness Escalates The Three F's of Food Trends: Fiber, Functionality and Fat The Healthy Get Healthier: The Good, the Bad and the Ugly Weight Loss: Stability, Challenges and Apathy Planetary Health and Wellness: Is it Cool to be Green? Sources of Influence Become Multi-Dimensional Nutritional Supplements — Can New Science and New Claims Revitalize the Category? From Low-Carb to Slow-Carb: A Redefinition Reality Gaps Between What Consumers Say and...

10 Facts About Sunscreen: What Your Clients Need to Know

Sunscreens can be either physical and chemical. Physical sunscreens provide broad-spectrum protection by reflecting both UV rays. In years past, physical sunscreens were opaque (image the white-nosed lifeguard), but with improved manufacturing techniques many formulations are now available that are more transparent. Of all the physical sunscreens tested by the United States Food and Drug Administration (FDA), zinc oxide offers the highest protection against UV radiation exposure. Titanium dioxide filters UVA and UVB, but zinc oxide has a much wider...

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