Spa Business Articles

Corporate Health Promotion programs

A new survey of 960 large employers by Hewitt Associates, a global HR outsourcing and consulting firm , found that 95 percent of surveyed organizations offer some form of health promotion program, an increase of 7 percent since 1995. The increase in demand for these types of programs represents the recognition that these types of programs are cost effective. Health promotion programs have the potential to provide cost savings to the corporation by reducing absenteeismn and turnover, as well as...

Creating a Search Marketing Strategy

Search engine marketing encompasses all marketing that involves traditional SEO work, buying and maintaining pay-per-click (PPC) ads like Google AdWords, and search engine submissions through paid-inclusion. An easy analogy is to think of search marketing as being similar to the types of tactics you would use if the search engines were magazines or newspapers: 1. SEO is like public relations. You can either do your PR in-house, or you can hire a PR firm, or you can sit back and...

Spa Finder's 2004 Trends and Predictions

• Medical spas provide a prescription for health and wellness — Consumers flocked to spas for medical services in 2003, albeit primarily for cosmetic treatments (e.g., Botox injections). In 2004, baby boomers will take advantage of medical spas for truly medical purposes, such as preventive health treatments, regimens, and education. • America mixes business with (spa) pleasure — Businesses will increasingly use spas to build relationships, motivate employees, and manage employee health. Spas will become fashionable business meeting places for...

How to Market to the Trade Media by Day Spa Magazine's Linda Lewis

Linda Lewis, editor of DAYSPA Magazine, offers the following tips for spas wanting press in the trade media: "Day spa owners are always asking me what they need to do to be profiled in DAYSPA. We profile at least one day spa in every issue, but that still means we're going to feature only 12 to 15 a year. That makes the competition pretty fierce. What we're looking for in our profiles are good businesses and savvy business owners who...

Can you Hear Me Now? Strategies for Staying Connected from Start to Finish

Retention expert Bart Foreman recommends a strategy based on retention of current clientele, because they are the best source of sustaining profitable business. If satisfied, they will bring referral business. He breaks down marketing to four primary objectives: 1. Get New Clients 2. Keep Them 3. Grow Them Into Best Clients 4. Maintain a Consistent Brand Message Foreman's Basic Marketing Rules Everyone Has Potential Best clients can leave, marginal clients can buy more and become best clients, and unprofitable clients...

Ideas to Attract Qualified Employees

Post job openings in food co-ops, health food stores, and New Age bookstores Place Window boxes in your spa establishment Post on your website within your day spa on a bulletin board Look for employees who are attending trade shows and advanced training seminars Keep your eyes open for good workers in shopping malls, restaurants, laundry services, co-ops and health food stores. Look for good personality. Offer them a greater opportunity in a different field of work Network with your...

Membership and VIP programs

Many day spas have implemented spa membership programs to cultivate the high-end market and reward their best clients. The focus is on encouraging loyalty and increasing spending on products and services. VIP perks include designated toll-free hotline, separate check-in and check-out, free valet parking, free products, free spa treatment on clients' birthday. Day spas offering membership programs report an enhanced ability to track client spending habits, increased revenue per client, and positive word-of-mouth advertising. Membership and frequent-buyer programs keep clients...

10 Tips to Handling Gratuities

All spa staff should particpate in gratuities at some level Don't put gratuities on a credit card if you can get away with it. Some spas do and build the fees into their expenses. Don't discount groups, give them a value-add (product gift, etc.) 20% gratuity and service fee built-in Staff gets 15%, 5% handling fee 15-20% standard gratuity Commissions for support staff Front desk should get a percentage of retail sales Never let staff discuss tips in front of...

10 Strategies to Improve Communications with Spa Staff

Staff memo in paycheck Dry erase boards in strategic areas Check list to read something, check it off after you have read it Create an incentive for them to read memos Put kudos in memos—make them entertaining and short (1 page) Cubby hole mailboxes like in schools Quarterly breakfast meetings Always end meetings on a positive note Massage and facials staff have meetings every other month Pay hourly wage for meeting time (must do by law in some states)

How to Increase Retail Sales

Retail is an enormous point of leverage for both sales and profits. Unfortunately, many spa therapists avoid "closing" a sale because they fear damaging the existing relationship with the client. A lot of times selling is an afterthought rather than a routine part of the job. A great way to increase retail sales is by providing education and support on all levels. The use of scripting and coaching can overcome the fears that inhibit peoples' confidence in selling. Strategies for...

Pages