Spa Business Articles

Examination of the Beauty Mall Concept

1. The Beauty Mall concept - will attract the client on the go. People who want to walk in receive a treatment in fact multiple treatments at one time - pay and go. But they want to pay one person. And in order to be successful in this type of operation speed is essential. 2. With each operator running their own business under one roof - it makes it difficult for the client in regards to purchases. The client sees...

Specifications for a Vichy Shower

A vichy shower is a horizontal rod suspended above a special treatment table. Water shoots out from holes in the rod and showers the client laying on the table. Vichy showers are typically located in a "wet room". As you can probably guess, a wet room is designed to get WET. Wet rooms are one of the most expensive rooms in a spa. They have different requirements than dry rooms used for massage and facials. Requirements include special materials such...

Lifecycle of Spa Equipment

You can use a massage table or facial bed for up to 10 years, facial machines have a useful life of about 5 years, and a sauna, 10 years. Technological advances or improved ergonomic function may entice you to replace your equipment sooner.

Minimum Treatment Room Dimensions

The minimum dimensions for a massage room are 10' x 12'. This will give you almost 4 feet (45 inches) on each side of the table.

What PR Can Do For Your Spa Business

By Katherine Rothman, CEO, KMR Communications The key question spas must ask is, how to capture the lion's share of your market in an increasingly competitive climate? One very effective way of doing so is through the use of public relations. Public relations means using the press and media in the form of editorial stories related to your spa, its treatments, operators, and aesthetic appeal as opposed to an ad. Public relations translates as unbiased because it gives consumers information...

Corporate Health Promotion programs

A new survey of 960 large employers by Hewitt Associates, a global HR outsourcing and consulting firm , found that 95 percent of surveyed organizations offer some form of health promotion program, an increase of 7 percent since 1995. The increase in demand for these types of programs represents the recognition that these types of programs are cost effective. Health promotion programs have the potential to provide cost savings to the corporation by reducing absenteeismn and turnover, as well as...

Creating a Search Marketing Strategy

Search engine marketing encompasses all marketing that involves traditional SEO work, buying and maintaining pay-per-click (PPC) ads like Google AdWords, and search engine submissions through paid-inclusion. An easy analogy is to think of search marketing as being similar to the types of tactics you would use if the search engines were magazines or newspapers: 1. SEO is like public relations. You can either do your PR in-house, or you can hire a PR firm, or you can sit back and...

Spa Finder's 2004 Trends and Predictions

• Medical spas provide a prescription for health and wellness — Consumers flocked to spas for medical services in 2003, albeit primarily for cosmetic treatments (e.g., Botox injections). In 2004, baby boomers will take advantage of medical spas for truly medical purposes, such as preventive health treatments, regimens, and education. • America mixes business with (spa) pleasure — Businesses will increasingly use spas to build relationships, motivate employees, and manage employee health. Spas will become fashionable business meeting places for...

How to Market to the Trade Media by Day Spa Magazine's Linda Lewis

Linda Lewis, editor of DAYSPA Magazine, offers the following tips for spas wanting press in the trade media: "Day spa owners are always asking me what they need to do to be profiled in DAYSPA. We profile at least one day spa in every issue, but that still means we're going to feature only 12 to 15 a year. That makes the competition pretty fierce. What we're looking for in our profiles are good businesses and savvy business owners who...

Can you Hear Me Now? Strategies for Staying Connected from Start to Finish

Retention expert Bart Foreman recommends a strategy based on retention of current clientele, because they are the best source of sustaining profitable business. If satisfied, they will bring referral business. He breaks down marketing to four primary objectives: 1. Get New Clients 2. Keep Them 3. Grow Them Into Best Clients 4. Maintain a Consistent Brand Message Foreman's Basic Marketing Rules Everyone Has Potential Best clients can leave, marginal clients can buy more and become best clients, and unprofitable clients...

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