Spa Business Articles

Steve Capellini's Seven Tips for Handling Spa Therapists

Massage therapists can sometimes be "prima donnas"--thinking of ourselves as artists rather than employees, which make us an unruly bunch to organize. In fact, last year at the ISPA conference I delivered a speech on this topic in which I compared massage therapists employed in spas to the "geeks" employed by computer companies. They're a vital part of what makes your business work, but sometimes they're difficult to work with. Following are the seven points I recommended in that talk...

Begin with a Market Analysis Before Selecting a Site

The first step in developing a business plan is to conduct a market analysis of the area in which you are considering opening a day spa. By researching the market and putting a numerical figure on the actual size of your potential market (through assuming a "capture rate"), you will be able to properly size your facility on paper and generate financial projections that will determine its financial viability. There are some surveys available that will detail the demographic and...

Examination of the Beauty Mall Concept

1. The Beauty Mall concept - will attract the client on the go. People who want to walk in receive a treatment in fact multiple treatments at one time - pay and go. But they want to pay one person. And in order to be successful in this type of operation speed is essential. 2. With each operator running their own business under one roof - it makes it difficult for the client in regards to purchases. The client sees...

Specifications for a Vichy Shower

A vichy shower is a horizontal rod suspended above a special treatment table. Water shoots out from holes in the rod and showers the client laying on the table. Vichy showers are typically located in a "wet room". As you can probably guess, a wet room is designed to get WET. Wet rooms are one of the most expensive rooms in a spa. They have different requirements than dry rooms used for massage and facials. Requirements include special materials such...

Lifecycle of Spa Equipment

You can use a massage table or facial bed for up to 10 years, facial machines have a useful life of about 5 years, and a sauna, 10 years. Technological advances or improved ergonomic function may entice you to replace your equipment sooner.

Minimum Treatment Room Dimensions

The minimum dimensions for a massage room are 10' x 12'. This will give you almost 4 feet (45 inches) on each side of the table.

What PR Can Do For Your Spa Business

By Katherine Rothman, CEO, KMR Communications The key question spas must ask is, how to capture the lion's share of your market in an increasingly competitive climate? One very effective way of doing so is through the use of public relations. Public relations means using the press and media in the form of editorial stories related to your spa, its treatments, operators, and aesthetic appeal as opposed to an ad. Public relations translates as unbiased because it gives consumers information...

Corporate Health Promotion programs

A new survey of 960 large employers by Hewitt Associates, a global HR outsourcing and consulting firm , found that 95 percent of surveyed organizations offer some form of health promotion program, an increase of 7 percent since 1995. The increase in demand for these types of programs represents the recognition that these types of programs are cost effective. Health promotion programs have the potential to provide cost savings to the corporation by reducing absenteeismn and turnover, as well as...

Creating a Search Marketing Strategy

Search engine marketing encompasses all marketing that involves traditional SEO work, buying and maintaining pay-per-click (PPC) ads like Google AdWords, and search engine submissions through paid-inclusion. An easy analogy is to think of search marketing as being similar to the types of tactics you would use if the search engines were magazines or newspapers: 1. SEO is like public relations. You can either do your PR in-house, or you can hire a PR firm, or you can sit back and...

Spa Finder's 2004 Trends and Predictions

• Medical spas provide a prescription for health and wellness — Consumers flocked to spas for medical services in 2003, albeit primarily for cosmetic treatments (e.g., Botox injections). In 2004, baby boomers will take advantage of medical spas for truly medical purposes, such as preventive health treatments, regimens, and education. • America mixes business with (spa) pleasure — Businesses will increasingly use spas to build relationships, motivate employees, and manage employee health. Spas will become fashionable business meeting places for...

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