Spa Business Articles

Spa Management Metrics

Return on investment in a spa depends on many factors, inlcuding: What kind of spa (day spa, resort spa, etc.) How well-managed the operation is The amount of debt service That said, a typical rule of thumb is that the more the spent on the build-out, the longer the amount of time before break-even is reached. So a small day spa may take a year to stabilize, whereas a large resort spa may take 3+ years. A healthy return in...

Hydrotherapy Challenges

Whirlpools for public bathing and whirlpool baths for individual bathing carry with them many health and safety risks. The main problemn with public bathing is chlorine and bromine are not ideal elements to bathe in. State regulations usually require X amount of chlorine and bromine per number of bodies. (A better method would be measuring PH levels.) Whirlpool bathtubs carry with them the greatest risk. Bacteria get trapped in the piped systems, then shoots into the tub when you turn...

Higher Education

As the spa industry grows, more resources are being devoted to creating programs that prepare professionals with the skills necessary to thrive in a spa environment.
If you find good help is hard to come by, you can look forward to relief: It's certain to become less of a challenge as more spa professionals begin to take advantage of the advanced educational opportunities available and progress is made in establishing a set of skill standards for the industry. Until recently, spa management programs designed for owners, directors, and other managerial positions have been in short supply. Today, that is slowly changing as industry professionals recognize the...

Tools of the Trade

The secrets of the super spas revealed! Here's how to enhance your client experience and maximize revenue space by choosing the right equipment.
Think of Golden Door, Canyon Ranch, Auberge Resorts, The Ritz-Carlton, Hyatt Hotels, or the Mandarin Oriental. In bliss-susceptible individuals, the mere mention of these grand spas inspires a swoon of longing for the better-than-heaven delights for which these resorts are rightly famed. Dreamy, to be sure, and I wish I could tell you to put down this article and join me in a visit to one of them right now. But we're here to work. You're reading this to get...

The Big Buy

What's the most recent piece of spa equipment you purchased? American Spa posed that question to a dozen spa directors. Here's what we found.
Red Mountain, The Adventure Spa, Ivins, UT The last piece of equipment we purchased was an Equipro Model 7 facial steamer last June. We paid $550 for it and bought it so that we could add the use of dry herbs or essential oils to a facial steaming. It is used in our Gentle Cleansing Facial ($75, 50 minutes), a basic skincare regimen for healthy, glowing skin, and in our Anti-aging Facial ($95, 80 minutes), a very effective treatment geared...

Incentive to Spa

Sell your resort's spa as a main attraction and build your corporate clientele by catering to the group market with flawless service.
In a recent Internet poll from SpaTrade.com, spa directors rated "maximizing treatment volumes during off-peak times" as their most important operational focus. We are driven to ensure that we have covered all marketing ground when it comes to midweek business. On this drive, the corporate meetings market is too important to miss. At the MGM Grand Spa [Las Vegas], we are fortunate to enjoy a healthy volume of convention business. Depending on the market mix in-house, 30 to 50 percent...

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