Spa Business Articles

Tools of the Trade

The secrets of the super spas revealed! Here's how to enhance your client experience and maximize revenue space by choosing the right equipment.
Think of Golden Door, Canyon Ranch, Auberge Resorts, The Ritz-Carlton, Hyatt Hotels, or the Mandarin Oriental. In bliss-susceptible individuals, the mere mention of these grand spas inspires a swoon of longing for the better-than-heaven delights for which these resorts are rightly famed. Dreamy, to be sure, and I wish I could tell you to put down this article and join me in a visit to one of them right now. But we're here to work. You're reading this to get...

The Big Buy

What's the most recent piece of spa equipment you purchased? American Spa posed that question to a dozen spa directors. Here's what we found.
Red Mountain, The Adventure Spa, Ivins, UT The last piece of equipment we purchased was an Equipro Model 7 facial steamer last June. We paid $550 for it and bought it so that we could add the use of dry herbs or essential oils to a facial steaming. It is used in our Gentle Cleansing Facial ($75, 50 minutes), a basic skincare regimen for healthy, glowing skin, and in our Anti-aging Facial ($95, 80 minutes), a very effective treatment geared...

Incentive to Spa

Sell your resort's spa as a main attraction and build your corporate clientele by catering to the group market with flawless service.
In a recent Internet poll from, spa directors rated "maximizing treatment volumes during off-peak times" as their most important operational focus. We are driven to ensure that we have covered all marketing ground when it comes to midweek business. On this drive, the corporate meetings market is too important to miss. At the MGM Grand Spa [Las Vegas], we are fortunate to enjoy a healthy volume of convention business. Depending on the market mix in-house, 30 to 50 percent...