The Covery has unveiled a new licensing partnership with Aura Spa, underscoring its dedication to widening the availability of recovery and wellness treatments across the U.S. This strategic alliance will introduce The Covery and its transformative services to three Aura Spa locations in the Northeast, specifically in Washington D.C. and Northern Virginia, with the potential for further expansion in the future. Aura Spa intends to incorporate a range of The Covery's offerings, encompassing IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy, and lymphatic drainage compression. “The Covery's passionate approach to wellness services and their outstanding support in product launches were compelling factors in our decision to join forces with their brand," says Aaron Moore, president of Aura Spa. "This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”
Aura Spa has become a prominent figure in the wellness industry. The brand's success is a testament to its commitment to providing upscale wellness services that resonate with a growing clientele. Through the incorporation of The Covery's innovative services into their existing portfolio, both brands are poised to unlock substantial benefits, aligning with their shared mission of bringing top-tier wellness services to diverse communities. This strategic partnership not only amplifies their commitment to this common goal, but also enhances their ability to offer a comprehensive range of services tailored to individual needs. The collaboration promises not just growth and innovation, but a meaningful extension of their joint dedication to delivering exceptional wellness experiences to a broader audience.