Creating Your Own Content

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Categories: Social Media


A revolution is happening in the Spa World, we are moving from static web sites and dead blogs to an age of social sharing and virtual engagement. Do you want your Spa to survive the revolution or thrive? The secret to engaging on Facebook today is very simple, Be Real. Whether you are running a global chain of Spas or the only Spa in your town, you have to break past the technology and start connecting with the customer. Your clients vote with the fingers, if they like your Status Update, you will get Likes and Comments. If you are trying to sell them, you hear the deafening sound of silence.

How do you participate in the revolution? Be yourself. Share the knowledge and information you have accumulated over your career. Start with Status Updates, then move into creating Images and having your nuggets added to the images. This is surprisingly easy to do! If you are using an Apple computer, you can do this in something as basic as the Preview program that is the default for viewing images. We want you to use your knowledge and experience to make it easy for your people to Share your content. 

“One must maintain a little bittle of summer, even in the middle of winter.” Henry David Thoreau - Looking at the Comfort Zone Spa in Club Med Cancun, you know why we all crave a little bit of summer in the middle of winter. Your mission is to create educational content that inspires your clients in their lives. You can use photos you capture on your phone, edited to include a source of inspiration. When you are successfully creating content regularly, you can outsource the content creation to someone who is passionate about your Spa and knows how to use photoshop to increase the quality of your content!


Tags: facebook

Jamie Ginsberg is a social media strategist working in and with technology since 1994. In his current role at, Jamie develops and implements social media strategies for businesses with a focus on viral video. He assists businesses by creating an effective social media strategy that enables companies to fully utilize their employees and business intelligence to protect their brand name and increase their presence in the social web. Jamie's expertise is a rare blend of business, legal and technology. Jamie has a Bachelor of Arts in Communications from The University of Michigan and a Juris Doctorate from The Cleveland-Marshall School of Law. Link to Jamie at and follow him at