Blogging is a powerful way to connect with your target audience and establish your company as a “thought leader." The essence of thought leadership “is to show, rather than tell what a company can do, and to do so in a way that positions and differentiates that company's offering for the chosen target audience. By so doing, you give prospects and customers a chance to sample your expertise." (Rolf Jester, VP, Analyst Gartner)
I saw a great article about blogging in today’s Content Marketing Institute newsletter and I’d like to share a few highlights. Too many spa industry blogs push their own agenda rather than creating real value. And they really are missing the point.
- Find blog topics that resonate with your audience. Follow the news, issues, trends and research that affect your industry or niche.
- Turn questions into content. Think about the real-world issues or problems your audience may have. Turn the answers to those questions into blog posts.
- Invite others to contribute: Post guest blogs and share juicy tip-bits from experts interviews. In addition to providing you with interesting content from a fresh perspective, guest bloggers may have a significant following of their own.
I highly suggest you read the entire article.
SpaTrade welcomes expert opinions from spa operations to treatments. If you would like to share your knowledge an expert blogger and receive publicity for your spa property, products or services, email Kimberly Rhoten [email protected].