Spa Business Education via Webinars
I remember when I first joined the spa industry 11 years ago while consulting with Pevonia and getting ready to launch my first Spa business educational program. I thought the best way to promote it would be via email. So I set up a meeting with Pevonia’s IT department. I was excited about showing them the HTML ad the marketing department and I designed for an email blast to all Pevonia clients. The excitement quickly drained when I found out only 15% of Pevonia clients actually had an e-mail address. I thought I entered the dinosaur age! It turned out that the spa industry was not very high tech 11 years ago.
But things have changed! Most spas now have software programs. They are tweeting, they are on Facebook, some are even blogging. What I am most proud of is their webinar participation!
Have you attended a webinar? What is a webinar anyway?
A webinar is the most economical way to participate in training and professional education. Webinars are becoming very popular within our industry. We are seeing a large increase in on-line registrations. I remember the first time I attended a webinar. I thought, “Wow, What a brilliant way to reach people!” Right away, I knew we needed to offer webinars to our clients. Today, we still come across people who have not attended a webinar. It’s fun to walk them through it and have them participate in this great educational platform. Spa Trade just hosted a webinar that was sponsored by Pevonia which I conducted. We had hundreds of people register form all over the world. It was called Profit Driven Momentum - 14 strategies from the Success Business Library to help you boost your income. You need to see it. It’s available on demand. Thanks Spa Trade for your commitment to business education!
When you take your team to a traditional live seminar, normally you have to pay for:
- Transportation and travel time
- Seminar tickets on a per person basis
When you attend a webinar, you don’t have to worry about all that! You pay a flat fee, go in an office or a meeting room, watch the computer screen and listen. We recently did 3 webinars for Brandy Byrd Spa Director at the Westin in Hilton Head Island for her management and spa team, and the results were a nice boost in productivity.
Participants get to hear the webinar leader, watch the presentation and choose to participate by asking questions. It’s as if you were in a live traditional seminar, but without all the costs! Now don’t get me wrong, there are times when live seminars are necessary. Live seminars are still very much in demand and are irreplaceable; but webinars are a great way to keep the team tuned-up and fresh! They give the team a performance boost with minimal investment. Having your team attend a webinar every month keeps the team motivated, engaged, and productive!
Here are some of the most frequently asked questions about webinars:
Do I need special software to participate in a webinar?
No special software is required. The person hosting the event will send you an email invitation. You simply click on the link and join the webinar during it’s scheduled time.
What do I need to do to attend a live webinar?
Have internet access. If you have audio on your computer, you can listen via computer. If not, you can call into a conference number to listen and participate.
How many people can attend?
You can invite your entire team to attend or just you, depending on the topic.
How long are most webinars?
Most webinars are about 1 hour long with 15 minutes of Q & A.
We also offer a series of webinars on certain topics.
Will I be able to ask questions?
If you are participating in a live session, you will be able to ask questions.
What are the international requirements and additional charges for overseas participants?
Webinars are available to international participants. Webinar fees are the same; however, international participants pay for the phone call.
Go ahead try it if you haven’t yet, you will love it!!