I. Executive Summary
II. Company Description
A. Legal Form of Business
B. Company's Mission
C. Names of Top Management
D. Location and Geographic Information
E. Company's Development Stage
F. Company's Products or Services
G. Specialty Business Information
III. The Industry Analysis
A. Size and Growth Trends
B. Maturity of Industry
C. Vulnerability to Economic Factors
D. Seasonal Factors
E. Technological Factors
F. Regulatory Issues
G. Supply and Distribution
H. Financial Considerations
IV. The Target Market
A. Demographics/Geographics
B. Lifestyles and Psychographics
C. Purchasing Patterns
D. Buying Sensitivities
E. Size and Trends of Market
V. The Competition
A. Competitive Position
B. Market Share Distribution
C. Barriers to Entry
D. Future Competition
VI. Marketing and Sales Strategy
A. Company's Message
B. Marketing Vehicles
C. Strategic Partnerships
D. Other Marketing Tactics
E. Sales Force and Structure
F. Sales Assumptions
VII. Operations
A. Facilities
B. Manufacturing/Production Plan
C. Equipment and Technology
D. Variable Labor Requirements
E. Inventory Management
F. Supply and Distribution
G. Order Fulfillment and Customer Service
VIII. Management and Organization
A. Principals/Key Employees
B. Board of Directors
C. Consultants/Specialists
D. Management to Be Added
E. Organizational Chart
F. Management Style/Corporate Culture
IX. Development and Exit Plans
A. Long-Term Company Goals
B. Growth Strategy
C. Milestones
D. Risk Evaluation
E. Exit Plan
X. The Financials (grouped by year)
A. Sales Plan
B. Staffing Plan
C. TQM Plan
D. Marketing Plan
E. Operations Plan
F. Capital Budget
G. Cash Budget
XI. The Financials (continued)
H. Income Statement
I. Balance Sheet
J. Cash Flow
K. Break Even Analysis
L. Plan Assumptions
M. Use of Funds
XII. Appendix
The Executive Summary
1. Your basic business concept makes sense;
2. Your business had been thoroughly planned;
3. That management is capable;
4. A clear-cut market exists;
5. Your business has competitive advantages;
6. Your financial projections are realistic;
7. Investors have an excellent chance to get a return.
Company Description
Names:
Legal or corporate name
Doing business as ...
Brand or trade names
Subsidiary companies
Legal form:
Legal form of business
State incorporated
County for business license
Owners or major stakeholders
Management/Leadership:
Chairperson of the Board
President
Chief Executive Officer
Chief Financial Officer
Chief Operating Officer
Advisory board members
Location:
Company headquarters
Place of business
Branches
Geographic area served