Sure-Fire Springtime Retail Tips
The two easiest sells are all things for the lips, lipstick, lip-gloss and nail polish. They are not only super popular right now, they are fabulous impulse items and inexpensive if you select and stock wisely with the right brands. The best part, you do not need to carry an entire makeup line to be successful with carrying make-up!
Lipsticks brighten ones mood and her complexion too. Be that go to spa or salon that has lip boutique stock up on every thing from lip balms, conditioners, lip-gloss, plumper, lip exfoliators, lip liners and lipsticks. Lipstick formulas are ever changing! Shiny, creamy shimmery, stained, naked and healthy looking pretty lips are on our client’s minds!
TESTERS are your key to success. Make them a priority to make or buy from your vendors as well as a display for the clients to play with. Set up two areas one in the makeup area and one near the checkout.
Nail Lacquers are all the rage. The colors they come in are rainbow and fun filled. The names tempt her from the display. Silver Diamonds, Thai one on, Goddess, Tempt Me Teal, Tangerine Tango, Neon Nights, Lemoncello to name a few. The formulas are healthier and longer lasting.
Do not place nail lacquers only at the manicure station and hide them with the manicurist. Place them where they can buy them at check out.
Tempt the client’s lips and tease her with those bright nail lacquered fun name hues.
Lipstick and nail lacquers your easiest to sell delights!