business tips

Lessons from a 30-Year Spa Entrepreneur

I started my first business in 1985/1986; a Spa Development company I called Lyonshare Consulting. I had worked in the spa industry at that point, for all of a few short years. But I was sure I knew everything there was to know. After all, I spent those very few short years as a cosmetician, esthetician, traveling and researching spas, opening a large hydrotherapy resort spa, and being employed as a spa director with a staff of 30. Yes, I...

Five Tactics for Turning Things Around Quickly

Like many business owners, you rang in 2014 with great optimism. This was supposed to be the year you moved results to the next level. So, when you sat down at your desk this morning and saw the big gap between your projected Q1 goals and your current reality, you nearly spit out your coffee. What you thought would catch fire…didn’t. That big product launch, marketing strategy, or customer engagement plan you knew was a sure thing appears to be...

Pinterest Moves Ahead of Twitter

Pinterest has vaulted over Twitter to become the third most-used social network in the States. R ecently, Facebook announced they’ll be prioritizing updates with media, and Instagram has picked up speed to become the fastest growing network worldwide proving image-based social channels are where it’s at, according to digital marketing specialist Valorie Reavis of Linkup Marketing . Reviewing two new reports released earlier this year by digital analysts, the Pew Research Center and GlobalWebIndex , Reavis points out the continued...