Christmas

Holiday Bonus

Consultant Lisa M. Starr helps you ring more than just sleigh bells this holiday season with a look at ways to ring up additional sales.
Once again, it’s time for holiday promotion planning. It’s been an up-and-down year for the economy, and while the National Retail Federation predicts that total retail sales for 2011 will increase 4 percent over 2010, it will be difficult to predict exactly what to expect for the 2011 holiday season. One thing that’s certain is that we still need to remind consumers to come into our facilities to purchase gift cards, services, and products. Many spas put together a few...

Maximize Your Gift Card Sales This Season

Every spa counts on selling a large number of gift cards in November & December, but how can you maximize the number of cards sold? Here are 10 effective tips: Set up a spa gift card display area in the reception center Create 3 to 4 gift card spa packages that include a retail gift Train the reception spa team to promote and close gift card package sales Train the entire spa team on how to promote gift card packages...