linkedin

What to do after a Spa Exec Event

After an amazing event like SpaExec Sonoma , what should you do? Dive in head first!!! 1) Review your profile on LinkedIn and make sure it truly represents you professionally, update any areas that can be improved. 2) Dig into that stack of business cards and look up the people you met at the conference on LinkedIn. Yes, you should have followed my 24 Hour Rule , but better late than never. Remind them how you met as needed. If...

LinkedIn - The Gold Your Spa Needs to Mine

You have a Page on FaceBook, you even opened up a Twitter account and reserved a Blog. What is missing? How about a Return On Your Investment? How about an increase in business? There is a direct relationship between how active you are on LinkedIn and how effective your business development will be for your Spa. I always say "Each time you connect to someone on LinkedIn you are giving them the most dynamic business card ever - your living...

Fire Your Employees who are not on FaceBook and LinkedIn!!!

What? Have I gone CRAZY? Did I really just say "FIRE YOUR EMPLOYEES WHO ARE NOT ON FACEBOOK AND LINKEDIN!!!" Yes! They are money pits, causing you bleed green (that's code for cash). What? You need to understand that if your employees are not contributing to your social marketing efforts, then you are losing potential revenue. How, the employees at your closest competitor are friending your clients and educating your clients, it is only a matter of time before they...

Following Up on Your Networking Event - Using Social Media

Did you go to IECSC in New York? Maybe a Spa Exec event? What did you do with the stack of business cards when you got home? Is sending an email the best way to follow-up with these contacts? No!!! You have the best research tools ever available, right in front of you. Take your pile of business cards and start looking people up one by one on LinkedIn. If you find someone, decide if you want to connect with...

How does the 24 hour rule apply to your Spa?

If you have heard me talk about LinkedIn , then you know how much I love the 24 hour rule. What is it? It is the amount of time you have after meeting someone and exchanging business cards or simply contact information, to reach out and connect on a social network. Why 24 hours ? Because your new connection will usually still remember you, simply send the generic invitation to connect - no explanation is needed. After 24 hours ,...

Using Social Media to Prepare for IECSC and Conferences

Are you going to IECSC this year? How about a local SpaExec event ? Are you using Social Media to build your business at these events? Here are a few easy tips to make your conference productive and profitable! Do a 5 minute review of your profiles on LinkedIn and FaceBook, make sure you look like the experienced professional you are. Research the companies, panelists and attendees who are going to be at the conference and figure out who you...

Top 3 Sites for Social Networking

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that the spa industry is slow to move in the technological arena, I am confident that this "Snapshot" will be eye-opening to many of you! Top 5 Sites for Social Networking...