marketing missteps

5 Mistakes Biz Owners Make With Their Marketing

Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I'll talk about the top 5 marketing mistakes business owners make. 1. Too broad a target market (who you're selling your product or service to). If I ask you who your customer is and you answer "anyone with a pulse," then I'm...