October 31, 2011
Operators of male-oriented spas share the secrets of their success with columnist Lisa M. Starr.
A google search of “men’s spa services” quickly returns results numbering more than six million, and, according to an ISPA survey, 45 percent of spas offer packages tailored to men. In response to a growing target audience segment, services and products tailored to men are on the increase. Additionally, the U.S. has seen a number of spas specifically built for the men’s market, so we spoke with some owners and operators in this special niche to see how business is...