online marketing

Three Marketing Mistakes Spa Businesses Should Avoid

Many spa business owners aren’t sure how to approach Facebook. It can be hard to break into Facebook marketing because it seems like there are a million different ways you can be using it to reach new customers or engage your existing customers. Most importantly, it can be intimidating to think about all of the things you could be doing wrong—especially knowing that they are now permanently a part of the online portal. To keep you on track, here are...

Reviews—More, More, More

“Everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions,” according to Chris Marentis, founder and CEO of Surefire Social . “Ultimately, a single review—positive or negative—can tip the scale in favor of one company over another.” Malynda Vigliotti, also known as Boom Boom, owner of Boom Boom Brow Bar (New York City), spreads good news—instead of featuring bio’s for each of her staff members on her website, she features their picture with a review. “You...

Pinterest Moves Ahead of Twitter

Pinterest has vaulted over Twitter to become the third most-used social network in the States. R ecently, Facebook announced they’ll be prioritizing updates with media, and Instagram has picked up speed to become the fastest growing network worldwide proving image-based social channels are where it’s at, according to digital marketing specialist Valorie Reavis of Linkup Marketing . Reviewing two new reports released earlier this year by digital analysts, the Pew Research Center and GlobalWebIndex , Reavis points out the continued...

Tips to Help Ensure a Year of Growth

Most people love the fresh-scrubbed feel of a new year. It’s especially a great time to set goals for yourself and your company, which, in many cases, fires you up and inspires change ahead. We all look forward to making improvements rather than looking back, but it is important pause and take stock of how far you’ve come. Doing so it helps avoid making the same mistakes twice, and reminds us of things we did that worked well, so that...

Mobile Is Top Choice for Email

Mobile devices have finally fulfilled expectations by overtaking PCs as the preferred platform for opening emails, but spas and salons must make sure both their emails and websites are fully mobile-friendly, according to spa and salon digital specialist Valorie Reavis of Linkup Marketing . A report from online technology specialist Return Path analysed data from 1.3 billion emails sent between late November through the end of December last year, and found that 51 percent were opened on mobiles. The report...