social media

Pinterest Moves Ahead of Twitter

Pinterest has vaulted over Twitter to become the third most-used social network in the States. R ecently, Facebook announced they’ll be prioritizing updates with media, and Instagram has picked up speed to become the fastest growing network worldwide proving image-based social channels are where it’s at, according to digital marketing specialist Valorie Reavis of Linkup Marketing . Reviewing two new reports released earlier this year by digital analysts, the Pew Research Center and GlobalWebIndex , Reavis points out the continued...

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...

Reaching New Heights

A popular Arizona destination spa relies on a philosophy that promotes mindfulness to stay the course.
Set against the Santa Catalina Mountains in the Sonoran Desert, Miraval Arizona (Tucson) was introduced in 1996 with the intent to help individuals lead healthier and more meaningful lives. In 2004, after experiencing the resort for himself, Steve Case, co-founder of AOL, became the majority owner of Miraval. Since then, Miraval has continued to grow with the addition of Miraval: The Villas, a development of 16 two-bedroom and three-bedroom ownership homes at Miraval Arizona, and the planned Miraval Costa Rica,...

How to create a "reader-centric" blog

Blogging is a powerful way to connect with your target audience and establish your company as a “thought leader ." The essence of thought leadership “is to show, rather than tell what a company can do, and to do so in a way that positions and differentiates that company's offering for the chosen target audience. By so doing, you give prospects and customers a chance to sample your expertise." (Rolf Jester, VP, Analyst Gartner ) I saw a great article...

Using Social Media to Prepare for IECSC and Conferences

Are you going to IECSC this year? How about a local SpaExec event ? Are you using Social Media to build your business at these events? Here are a few easy tips to make your conference productive and profitable! Do a 5 minute review of your profiles on LinkedIn and FaceBook, make sure you look like the experienced professional you are. Research the companies, panelists and attendees who are going to be at the conference and figure out who you...

Top 7 Social Media Tips for 2011

Clean up you personal FaceBook Page. Start by doing an inventory of your security and privacy settings, then edit your friend list. Delete some dead weight that you can not remember why you are friends with them, add each and every friend to at least one List. Have a Business Page? Fine tune the content you are posting and commit to posting regularly. For most Spas, weekly. Review your LinkedIn Profile. Is your job description accurate, have you taken on...

Practicing Spa Service Recovery Online

Most spa owners and directors I know will bend over backwards to resolve a customer complaint. But there's a startling exception--somehow, many of us have decided to ignore complaints that are made in online reviews. Mention the word "Yelp" to just about any small business owner and you might even need to duck. Fast. Why do we treat the online complainer differently? Many spa operators believe that negative reviews are largely bogus. It's true they do skew to the negative...