June 26, 2012
Unique music offerings help spas strike a chord with clients.
Dim lighting, a comfortable temperature, and aromatherapy all stimulate the senses and contribute to a client’s spa experience, but music is arguably one of the most important details, as it has the power to set the mood for the entire treatment. “Music plays an integral role in the guest’s sensory experience at a spa,” says Allen Klevens, CEO of Prescriptive Music. “Humans are universally drawn to music, because it offers a method of communication rooted in memories, emotions, and moods...