strategies

Tips for Encouraging Productive Collaboration

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week. “The problem that often occurs—beyond the obvious, like lacking a clear agenda—is the underlying current of competition that each person brings to the table,” says Berny Dohrmann, chairman...

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...