September 30, 2011
Irwin Smigel, DDS, president of The American Society for Dental Aesthetics, shares important factors to consider when introducing teeth-whitening services to your spa.
Your spa has an opportunity to increase profit margins by offering teeth whitening to clients either as an add-on spa service or by retailing teeth-whitening products. Spa-goers have become savvier regarding the link between wellness and overall health. They realize that a whiter smile is a symbol of prosperity and general well-being. In fact, it is consistently listed as one of the most requested cosmetic improvements when spa-goers are surveyed. Here are seven considerations to keep in mind when you’re...