March 28, 2012
Eco expert Mark Wuttke breaks down the world’s most important eco certifications to help explain sustainability in skincare.
Consumers are increasingly aware of the benefits of sustainable living. They are willing to spend more on green products, and this increased demand has resulted in a flood of new natural- and organic-labeled brands and products on the market. The unfortunate truth, however, is that for many of these products, sustainability stops at the 100 percent recyclable, biodegradable, raffia-tied packaging. And skincare products are no exception. So how does today’s conscientious consumer learn to differentiate? And why does it matter?...