Spa Management

The Dos and Don’ts of Getting More Online Reviews

Ratings and review sites have become a crucial tool for business owners. A study by BrightLocal , SEO tool specialists, found 85 percent of consumers read online reviews before choosing local businesses, and 79 percent trust online reviews as much as personal recommendations. What’s more, nearly two-thirds of consumers form an opinion of a business after reading only six reviews. Keeping positive reviews coming in ensures the good reviews move to the top of the list and get read. Here’s...

Being Accountable

As we explore the path of conscious leadership, we naturally stop at the milepost of accountability. To some, this word carries weight, perhaps even crushing weight. But let’s look at it in another, more positive light. When you make a commitment, you create hope. When you keep a commitment, you create trust. This simple truth, when applied to oneself and to those who report to us, clears the brush and debris from the path toward conscious leadership. It is especially...

Protecting Your Identity and Money

At least 110 million consumers were affected by the hack involving Target and Neiman Marcus retailers. Whether or not millions more will have their identities manipulated and finances ruined within the coming months due to more breaches of security at other stores is anyone’s guess, according to Scott A. Merritt, CEO of Merritt & Associates and author of Identity Theft Do's and Don'ts . “By necessity, I became an expert on identity theft. My information was stolen in 2006, and...

How to Ensure a Successful Business or Property Sale in 2014

Corporations are holding record levels of cash, interest rates are low, and the housing market is rebounding. The result? Merger and acquisitions professionals are buying more businesses and high-end homes are selling faster. Silicon Valley had a 26 percent increase in sales of $1.5 million-and-up houses in the first half of last year. If you’re considering selling a business or property in this year—while business is good and before mortgage rates climb—keep in mind that focusing only on the price...

The Spa Menu: Creating a Window That Could Entice Spa-Goers to Step In

Think of your spa menu as your customer’s window to your spa services. Unless that window offers an enticing view of relaxing treatments that resonate to their needs, potential customers may choose to walk past your business instead of stepping in. But how do you make that “window view” hard to resist? First, have a good understanding of your spa’s brand identity. In an interview for Pulse magazine (June 2013), Kapalua Spa’s Regional Director of Spa Operations, Cecilia Hercik, stressed...

Good Business

In today’s business world, it’s no longer enough to compete merely in products or services. Businesses understand that, to be remarkable, they need to also do good for the community they operate in and serve. Why? Prof. Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, points to three crucial reasons. In an interview with Pulse , she says that today’s Millennials want to work for...

Farm-to-Spa Movement

The farm-to-table movement has inspired a new movement called “farm-to-spa” wherein spas use locally sourced ingredients for their spa treatments. But why should be you be part of this growing movement? Here are three good reasons: 1. Sourcing locally ensures longer shelf-life of treatment ingredients. In the “Farm-to-Spa Movement: Building Partnerships with Local Farmers” article that appeared in the March/April 2013 issue of Pulse magazine, Sundara Inn & Spa Communications Manager Carla Minskey says, when sourcing ingredients for the spa’s...

50 Things your Clients LOVE to Hear

Let’s bring some music to our clients ears! You’ll recall reading our blog awhile back titled “ 50 Things your Clients NEVER Want to Hear “. As you compare those unenthused ‘one liners’ with these genuinely enthusiastic responses below, you will see that closed minds close doors; open minds open opportunities. Take your wow factor from just visual, to fully mindful and watch your business grow. Note : The customer comps/solutions we have provided below may not match your philosophy...

Spa Startups: Spa Management's Biggest Threat?

My sources have been pointing to a fairly significant upswing in spa entrepreneurs coming back on-stream, and in this recent study I unearthed at Small Business Trends, a research report conducted in 2012 by Global Entrepreneurship Monitor (GEM) was highlighted. It was interesting to see that the indicators I have been receiving, are in fact validated within this report. “Entrepreneurial Optimism” is on the rise There is an increasing population who believe there are good opportunities in starting a business...

Why Spa Memberships and Loyalty Programs?

Memberships and" loyalty programs have been in existence for years. Companies such as Sam’s, Costco, AAA, churches, country clubs, and airlines have successfully utilized them. Yes even the spa industry is now on the bandwagon. In 2009, Massage Envy opened its first membership and now it has more than 1,000 locations. This proves that the U.S. population loves belonging to clubs and being members of an organization. Due to Massage Envy’s success, there are several other brands launching similar membership...

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