Spa Management

Evaluating Key Growth Indicators

You can’t change yesterday’s revenue but you can affect tomorrow’s by focusing on five simple growth indicators. We tend to only focus on revenue, we set goals based on revenue, and we give our employees goals that are based on the revenue they bring in. The problem is that revenue is the result of what we did yesterday and it’s too late, today, to affect yesterday’s results. Let’s focus on key growth indicators that will allow is to create predictable,...

Why Doesn’t Society Take this Industry Seriously?

I recently saw a meme that received many ‘likes’ and ‘shares’ on social media. It displayed a huge ream of paper a few feet tall and had “What you might not have learned in beauty school” imposed on the stack. My initial reaction was less than positive. Allow me to give credit where credit is due. Above the image was a link to an article that embellished on the sentiment displayed by the meme. It talked about the value of...

How to Build a Successful Business

Many businesses have made a huge recovery since the economic crash in 2008 and that’s good news for small spa owners. Since small businesses account for 63 percent of new jobs, success puts people back to work. That, in turn, helps spa business owners even more—people with paychecks buy stuff. And here’s more good news: Women are launching more businesses than ever—1,288 a day, according to a recent analysis by American Express. That’s up from 602 in 2011 to 2012...

Five Tactics for Turning Things Around Quickly

Like many business owners, you rang in 2014 with great optimism. This was supposed to be the year you moved results to the next level. So, when you sat down at your desk this morning and saw the big gap between your projected Q1 goals and your current reality, you nearly spit out your coffee. What you thought would catch fire…didn’t. That big product launch, marketing strategy, or customer engagement plan you knew was a sure thing appears to be...

Mentoring Matters

What we don’t know is the reason we all need a mentor. Mentoring is a time- and money-saving strategy useful for developing employees. Organizations can uphold business standards and excel in their success metrics . Mentoring is meant to create results. We need mentors more now and for the next decade than we ever did before. Your mentoring program needs to ramp up now. We are in the midst of a mass exodus of baby boomers leaving the workforce and...

Finding Your Career Passion

Earlier in the year, the job search websites went crazy as people tried to find work that was more satisfying. “While thousands of people are dealing with the tragedy of unemployment, many others are looking for jobs that are more fulfilling than the ones they have,” says attorney and author Pamela Samuels Young , whose newest novel, Anybody’s Daughter , was one of five nominees for National Association for the Advancement of Colored People (NAACP) Image Awards’ Outstanding Literary Work,...

Tips for Encouraging Productive Collaboration

In survey after survey, meetings get knocked by everyone from employees to senior executives as being among the biggest waste of work hours. In one poll, by Office Team, 45 percent of senior executives said their firms would be more productive if they banned all meetings at least one day a week. “The problem that often occurs—beyond the obvious, like lacking a clear agenda—is the underlying current of competition that each person brings to the table,” says Berny Dohrmann, chairman...

Attitude and Spirit

My two most recent blogs explored the topics of honesty and accountability —key guideposts for living a life of conscious leadership. Today, I’d like to dwell on attitude and spirit. As you read this, take a pulse on your own outlook today. Are you feeling generous, expansive, centered, confident, and self-assured in your dealings with staff and guests? Or are you feeling insecure, jealous, envious, petty, or angry toward those around you? Be honest with yourself: Are you seeing people...

The Dos and Don’ts of Getting More Online Reviews

Ratings and review sites have become a crucial tool for business owners. A study by BrightLocal , SEO tool specialists, found 85 percent of consumers read online reviews before choosing local businesses, and 79 percent trust online reviews as much as personal recommendations. What’s more, nearly two-thirds of consumers form an opinion of a business after reading only six reviews. Keeping positive reviews coming in ensures the good reviews move to the top of the list and get read. Here’s...

Being Accountable

As we explore the path of conscious leadership, we naturally stop at the milepost of accountability. To some, this word carries weight, perhaps even crushing weight. But let’s look at it in another, more positive light. When you make a commitment, you create hope. When you keep a commitment, you create trust. This simple truth, when applied to oneself and to those who report to us, clears the brush and debris from the path toward conscious leadership. It is especially...

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