Spa Marketing

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...

Mobile Is Top Choice for Email

Mobile devices have finally fulfilled expectations by overtaking PCs as the preferred platform for opening emails, but spas and salons must make sure both their emails and websites are fully mobile-friendly, according to spa and salon digital specialist Valorie Reavis of Linkup Marketing . A report from online technology specialist Return Path analysed data from 1.3 billion emails sent between late November through the end of December last year, and found that 51 percent were opened on mobiles. The report...

On Trends: Success Means Making Your Spa "Braggable"

Recent economic challenges in the U.S. and Europe have given rise to new social trends that are now offering unique opportunities for spa industry professionals. Social trends are the grand forces that motivate people to purchase products and services as well as make all kinds of lifestyle decisions. Unlike fads, which can be shallow and temporary, trends often point to relatively permanent shifts in behavior that can be successfully harnessed to win customers and increase sales. Since the 2008 economic...

The Two Sides of Discounting

Discounting is a tricky thing, but when done correctly, it can be a smart and effective tool for your business. In the August 2012 issue of the International SPA Association’s (ISPA) Pulse magazine, ISPA members said there are pros and cons to discounting. Consider different point-of-views before you dive into the world of discounting. Part of Business Even if a prospective customer doesn’t use a discount, you are still gaining exposure and publicity for your brand when someone sees your...

Authenticity: How to Make Customers Choose You Over Your Competitors

Need to stand out amidst all the competition? Be authentic. Authenticity, according to The Experience Economy and Authenticity: What Consumers Really Want authors B. Joseph Pine II and James H. Gilmore, is a quality highly valued and demanded by today’s consumers. “Authenticity has become the new consumer sensibility—the primary buying criterion by which people choose what to buy and from whom to buy,” says Pine in an interview with Pulse magazine (May 2013). But in the world of business, what...

Good Business

In today’s business world, it’s no longer enough to compete merely in products or services. Businesses understand that, to be remarkable, they need to also do good for the community they operate in and serve. Why? Prof. Kellie McElhaney, founding faculty director of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, points to three crucial reasons. In an interview with Pulse , she says that today’s Millennials want to work for...

Farm-to-Spa Movement

The farm-to-table movement has inspired a new movement called “farm-to-spa” wherein spas use locally sourced ingredients for their spa treatments. But why should be you be part of this growing movement? Here are three good reasons: 1. Sourcing locally ensures longer shelf-life of treatment ingredients. In the “Farm-to-Spa Movement: Building Partnerships with Local Farmers” article that appeared in the March/April 2013 issue of Pulse magazine, Sundara Inn & Spa Communications Manager Carla Minskey says, when sourcing ingredients for the spa’s...

50 Things your Clients LOVE to Hear

Let’s bring some music to our clients ears! You’ll recall reading our blog awhile back titled “ 50 Things your Clients NEVER Want to Hear “. As you compare those unenthused ‘one liners’ with these genuinely enthusiastic responses below, you will see that closed minds close doors; open minds open opportunities. Take your wow factor from just visual, to fully mindful and watch your business grow. Note : The customer comps/solutions we have provided below may not match your philosophy...

Why Spa Memberships and Loyalty Programs?

Memberships and" loyalty programs have been in existence for years. Companies such as Sam’s, Costco, AAA, churches, country clubs, and airlines have successfully utilized them. Yes even the spa industry is now on the bandwagon. In 2009, Massage Envy opened its first membership and now it has more than 1,000 locations. This proves that the U.S. population loves belonging to clubs and being members of an organization. Due to Massage Envy’s success, there are several other brands launching similar membership...

Getting Social

As Social Media Manager at Dermalogica and The International Dermal Institute, I’ve seen first-hand the importance of utilizing social media in your business. Plain and simple: your competitors are there, and if you aren’t, you’ll get left behind! It can be intimidating, that we understand, but just like anything new, it can be learned and better yet, easily understood. So how do you begin? Let’s start with the basics. Social Media – What Does That Even Mean? The term social...

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