Spa Marketing

Five Evergreen Posts That Pull Readers In

As any experienced business blogger will tell you, one of the toughest parts of the job is thinking of a steady stream of interesting topics. Whether you’re on your fifth or 55th post, it’s equally important to offer value (and to some degree, entertainment) to your readers. “Whenever you can write about current events or trends, do so—connecting to what’s going on in the world will help you establish your business’s relevancy and credentials,” says Mark Satterfield, author of the...

Three Marketing Mistakes Spa Businesses Should Avoid

Many spa business owners aren’t sure how to approach Facebook. It can be hard to break into Facebook marketing because it seems like there are a million different ways you can be using it to reach new customers or engage your existing customers. Most importantly, it can be intimidating to think about all of the things you could be doing wrong—especially knowing that they are now permanently a part of the online portal. To keep you on track, here are...

Pinterest Moves Ahead of Twitter

Pinterest has vaulted over Twitter to become the third most-used social network in the States. R ecently, Facebook announced they’ll be prioritizing updates with media, and Instagram has picked up speed to become the fastest growing network worldwide proving image-based social channels are where it’s at, according to digital marketing specialist Valorie Reavis of Linkup Marketing . Reviewing two new reports released earlier this year by digital analysts, the Pew Research Center and GlobalWebIndex , Reavis points out the continued...

Tips to Help Ensure a Year of Growth

Most people love the fresh-scrubbed feel of a new year. It’s especially a great time to set goals for yourself and your company, which, in many cases, fires you up and inspires change ahead. We all look forward to making improvements rather than looking back, but it is important pause and take stock of how far you’ve come. Doing so it helps avoid making the same mistakes twice, and reminds us of things we did that worked well, so that...

Five Steps to Drive Successful Wealth Metrics

If you believe your personal or business net worth defines your success, then your goals and behaviour’s will need to be financially driven in order for you to feel successful. If you believe the value you provide to clients defines your success, then your goals and behaviour’s will need to be more value-driven. Ideally, you will be able to achieve a satisfying level of both, but first, you must ask yourself: What is the formula I will use to accomplish...

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...

Mobile Is Top Choice for Email

Mobile devices have finally fulfilled expectations by overtaking PCs as the preferred platform for opening emails, but spas and salons must make sure both their emails and websites are fully mobile-friendly, according to spa and salon digital specialist Valorie Reavis of Linkup Marketing . A report from online technology specialist Return Path analysed data from 1.3 billion emails sent between late November through the end of December last year, and found that 51 percent were opened on mobiles. The report...

On Trends: Success Means Making Your Spa "Braggable"

Recent economic challenges in the U.S. and Europe have given rise to new social trends that are now offering unique opportunities for spa industry professionals. Social trends are the grand forces that motivate people to purchase products and services as well as make all kinds of lifestyle decisions. Unlike fads, which can be shallow and temporary, trends often point to relatively permanent shifts in behavior that can be successfully harnessed to win customers and increase sales. Since the 2008 economic...

The Two Sides of Discounting

Discounting is a tricky thing, but when done correctly, it can be a smart and effective tool for your business. In the August 2012 issue of the International SPA Association’s (ISPA) Pulse magazine, ISPA members said there are pros and cons to discounting. Consider different point-of-views before you dive into the world of discounting. Part of Business Even if a prospective customer doesn’t use a discount, you are still gaining exposure and publicity for your brand when someone sees your...

Authenticity: How to Make Customers Choose You Over Your Competitors

Need to stand out amidst all the competition? Be authentic. Authenticity, according to The Experience Economy and Authenticity: What Consumers Really Want authors B. Joseph Pine II and James H. Gilmore, is a quality highly valued and demanded by today’s consumers. “Authenticity has become the new consumer sensibility—the primary buying criterion by which people choose what to buy and from whom to buy,” says Pine in an interview with Pulse magazine (May 2013). But in the world of business, what...

Pages