Social Media

Pinterest Moves Ahead of Twitter

Pinterest has vaulted over Twitter to become the third most-used social network in the States. R ecently, Facebook announced they’ll be prioritizing updates with media, and Instagram has picked up speed to become the fastest growing network worldwide proving image-based social channels are where it’s at, according to digital marketing specialist Valorie Reavis of Linkup Marketing . Reviewing two new reports released earlier this year by digital analysts, the Pew Research Center and GlobalWebIndex , Reavis points out the continued...

Avoid These Social Media Rookie Mistakes

Eighty-nine percent of marketers believe that their social media efforts have generated more exposure for their businesses, according to data from a Social Media Examiner study. Companies say they are using social media to collect market intelligence, develop a fan base, increase their SEO, and sell more products. With so many social media possibilities, it’s easy to take a wrong turn from effective to erroneous, cautions social media marketing company HipLogiq . “It’s important to have a clear plan in...

All Hands on Deck

An island-inspired retreat in the Arizona desert reveals how teamwork has proven to be the key to its longevity.
Although Scottsdale is known as a mecca of desert-inspired resort spas, Spa Lamar (AZ) offers guests “an island escape without the jet lag.” The tropical-themed spa features 20 treatment rooms, full-service hair and nail salons, a yoga studio with daily classes, and a banquet room that seats up to 100 guests. Opened more than 30 years ago, the spa now employs 38 staff members. After purchasing the spa in 2004, owner Heidi Lamar tripled revenue from $500,000 to $1.5 million...

Getting Social

As Social Media Manager at Dermalogica and The International Dermal Institute, I’ve seen first-hand the importance of utilizing social media in your business. Plain and simple: your competitors are there, and if you aren’t, you’ll get left behind! It can be intimidating, that we understand, but just like anything new, it can be learned and better yet, easily understood. So how do you begin? Let’s start with the basics. Social Media – What Does That Even Mean? The term social...

Creating Your Own Content

A revolution is happening in the Spa World, we are moving from static web sites and dead blogs to an age of social sharing and virtual engagement. Do you want your Spa to survive the revolution or thrive? The secret to engaging on Facebook today is very simple, Be Real. Whether you are running a global chain of Spas or the only Spa in your town, you have to break past the technology and start connecting with the customer. Your...

Creative Custom Content – Get Ready for the Holidays NOW!

Autumn is the season of change, the time when we set goals critical to finishing the year strong and transition from lotions into creams as the weather gets colder. Your community will stall over the summer as people spend more time outside and on vacation and less time on Facebook and in front of their computers. This is a great opportunity for you to fine tune your content and implement a strategy for the last quarter of the year. Where...

The Pin Crowd

Learn how Pinterest can help grow your spa’s business.
Pinterest ( www.pinterest.com ) is the hottest new social media tool. Its ease of use for visually bookmarking, organizing, and sharing the things people love has made it a hit among individuals and businesses alike. Millions of people use Pinterest to keep track of objects they love, places they enjoy, foods they want to eat, and things that inspire them. So how can you use Pinterest to promote your spa? Pinterest is valuable for marketing, because it gives companies the...

5 Ideas To Build Engagement for your Spa on Facebook

If you haven't realized it yet, Facebook is the most important marketing avenue for your Spa since the first websites were made. All of the technology to get people walking into your door and buying new services is sitting right on your Facebook page. With over 900 million people on Facebook and at least half of them women, you have to take a deeper dive into your Spa's Facebook presence. Are you ready? Timeline - This gift from Facebook is...

The Art of The Deal on Facebook – Grow Revenue at Your Spa

If you do sales in anyway, you know the value of a referral. Facebook set-up a system for your Spa to obtain referrals, Deals. A deal rewards your clients when they “check-in” on Facebook at your Spa. A yellow coupon appears on your location, creating an immediate benefit to you and potentially a very valuable long term benefit. How? If someone is checking-in on Facebook at the restaurant a block away your location will pull up on the list, with...

8 Tips to make you a GREAT Blogger

I have been writing for SpaTrade , sharing amazing tips and secrets to help you grow your social media marketing strategy for your Spa. Our process is simple and logical. Develop a Strategy, Build a Community, Nourish your Community with Content. The tools we are most excited about are Facebook, LinkedIn, YouTube, Blogging and Twitter (In order of importance and return on investment). Blogging should be first, except there are millions of blogs, many suck and Spas really struggle with...

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