Switzerland-based skincare line Alchimie Forever has redesigned its packaging. This modern branding update better reflects the brand's scientific heritage and clean formulations. All of the brand's products will now feature Alchimie's signature deep purple on a white background for a sharper appearance and to catch spa-goers' eye in retail areas. Additionally, a new serum launch will also contain a quote by artist Robert Montgomery. "We wanted our new streamlined packaging to reflect the true, Swiss nature of the products," says CEO Ada Polla. "All of our products are doctor formulated, so they are sure to deliver the safest and most powerful results for all of your skincare needs." Alchimie Forever products are made for all skin types with targeted formulations to solve immediate and long-term skin concerns. At the heart of the brand is the dedication to developing anti-aging technology, research in antioxidants, and the use of lasers in dermatology for effective results.