Spa News Stories

NCBTMB REACHES MILESTONE

THE NATIONAL CERTIFICATION BOARD FOR THERAPEUTIC MASSAGE AND BODYWORK (NCBTMB) REACHES 50,000 NATIONALLY CERTIFIED PRACTITIONERS Nearly 1,500 Candidates Take National Certification Exam Each Month MCLEAN, Va. ­ March 7, 2002 - The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), a not-for-profit organization that certifies professionals in the massage therapy and bodywork industry through a recognized credentialing program, today announced that its certificant population has reached 50,000. To obtain the NCTMB credential, over 50,000 practitioners have completed a rigorous training process including a minimum of 500 in-class hours of education and training, as well as passing the National Certification...

DAY SPA BUSINESS REPORT 2002 AVAILABLE

The Day Spa Association has released its report on a groundbreaking industry study of day spa user behavior and demographics. The study was conducted in late 2001 by Beta Research, which counts among its clients the Wall Street Journal, Condé Nast and the National Football League. The $7.3 billion day spa market has been growing dramatically, but until now virtually no reliable data had been collected about spa-goers' past, current and future behavior. The Day Spa Association, an organization of some 600 businesses and spa professionals founded in 1994, recognized that the industry needed access to current demographic and psychographic...

SPA THERAPISTS AT CLAREMONT RESORT ATTEMPTING TO FORM UNION

Massage therapists and other spa employees could be starting an industry trend at the Claremont Resort in Oakland, Calif. 140 massage therapists and other spa workers at the elegant Claremont Resort and Spa here are trying to form a union. The hotel, an 87-year-old landmark that straddles the border of Oakland and Berkeley, is resisting the effort. Politicians in both cities have stepped in on the side of the employees. Spa workers at the Claremont Hotel told Sacremento Bee reporter Herbert Sample that 'discontent has brewed for much of the 1990s over wages, benefits and conditions. The anger boiled four...

SPA INDUSTRY SHOWS HINTS OF RECOVERY

Hints of recovery from the spa industry: Though the recession that began in 2001 will probably not end in 2002, the first quarter is showing distinct changes in the San Francisco Bay Area. By February 2002, spa-goers in the Bay Area were embracing the benefits of stress relief and self care with renewed vigor, and demand was already on the rise. Pent-up consumerism and a desire to 'live in the moment', enjoying life fully were psychological themes that seem to be stimulating spa activity. At Preston Wynne, January sales yielded the first same-month sales growth in close to a year...

HOT MARKETING CONCEPTS FROM TOP LEADERS

Top spa leaders from around the country met at Red Mountain Adventure Spa for three days of education and networking at the end of January. In a roundtable-type format, spa owners and managers brainstormed on innovative marketing and management ideas. Some of the top marketing ideas follow: Client Retention Programs Many day spas have implemented client retention and membership programs to cultivate the high-end market and reward their best clients. The focus is on encouraging loyalty, maintaining brand awareness, and increasing spending. Day spas offering membership programs report an enhanced ability to track client spending habits, increased revenue per client,...

INTERNET IDEAL FOR LUXURY TRAVEL

Luxury travel on the Internet continues to grow at a rapid pace. Searching for information Demand for convenience, the complexity of many offerings, and a greater comfort with e-commerce transactions are just some of the factors fueling this phenomenal growth. Josh McCarter, Chief Operating Officer of Spa Finder, the world's leading travel reservation service, reports 'traffic on Spafinder.com is skyrocketing. Finding the right spa is a complex process. The Internet is the perfect medium to match people with the ideal spa. Booking online is becoming second nature to people,' says McCarter. The Leading Hotels of the World--the prestigious luxury marketing...

ISHC ANNUAL TOP 10 ISSUES AND CHALLENGES RELEASED

Every year, the International Society of Hotel Consultants polls it members as to the issues and challenges of most relevance to the hospitality industry in the year ahead. Once individual members have submitted their ideas, a "ballot" is circulated to the membership listing all of the current submissions, as well as the Top Ten from the prior year. Each member can vote for ten issues, finally resulting in the identification and ranking of the current Top Ten. Not surprisingly, the Top Ten for 2002 showed radical change from the 2001 list. Only two of 2001's Top Ten survived the 2002...

SPA FINDER HOSTS HISTORIC RETREAT FOR DAY SPA INDUSTRY

Day Spa Representatives from All Over U.S. Gather at Red Mountain Spa For Inaugural "Spa Partner Retreat" New York, NY — February 7, 2002 — Spa Finder, the nation's largest spa travel, marketing and publishing company, inaugurated its Spa Finder Partner Program with a history-making retreat attended by Day Spa owners/managers representing over 160 Day Spas nationwide. The retreat, held recently at Red Mountain Adventure Spa in St. George, Utah, brought together for the first time many of the leaders in the Day Spa industry to plan new marketing strategies and share best practices, while introducing them to the benefits...

SPA INDUSTRY VETERAN DAVID ANDREWS JOINS GOLDEN RATIO TEAM

Spa Industry veteran David Andrews joins the Golden Ratio Woodworks and Bodyworks team as National Spa Division Manager: Los Angeles, Calif. With over twelve-year's experience in and around the Spa Industry, Andrews brings a wealth of knowledge to the Golden Ratio team. Having worked on everything from 40,000sq ft Resort Spa's to Day Spa's and one room renovations, Andrews has been involved in many aspects of Spa development, including Spa layout and design, service menu's and treatment protocols. Above all, Andrews understands the importance of providing outstanding customer service for his clients. Having worked for over ten years with Dermalogica...

ISPA MEMBERS DONATE OVER $13,000 TO HANDS OF HOPE

LEXINGTON, Ky. — An industry of healers joined hands and hearts to make a difference following the terrorist attacks of September 11. The International SPA Association (ISPA), with nearly 1,800 members in 53 countries, organized the Hands of Hope Relief Fund to raise money for the United Way September 11th Fund. ISPA is still receiving donation totals from members, but we know that so far members have sent $13,245 to the September 11th Fund and given countless hours to help others heal. November 11, 2001 was the day that ISPA members set aside to unite as the voice of the...

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