Spa News Stories

OPI Announces New Interactive Lookbook and Nail Art App

OPI introduced two new interactive digital platforms to support the launch of Gwen Stefani for OPI, a collaboration lookbook and an app. The lookbook, which can be accessed at www.opi.com/gwen , allows fans to follow the line’s journey from inspiration to execution. It also contains a behind-the-scenes video from the collection’s photo shoot, interviews with the star, and tutorials. “OPI is excited to announce these two new digital components to enhance Gwen Stefani for OPI,” says Suzi Weiss-Fischmann, OPI founder and executive vice president. “Collaborating with Gwen has been such a thrilling experience, and the lookbook provides consumers with a...

Dermalogica Featured in New Dell Television Advertising Campaign

Dermalogica was highlighted in a memorable television campaign for Dell computers, titled “Beginnings,” now airing in every major market in the USA. The campaign acknowledges innovative brands, which began in settings such as a “modest first floor bedroom, dusty basement, old dining room table, little room over the pizza place, or on the second floor above the strip mall.” Media coverage of the campaign also resulted in more than 65 million in reach during the first week of its airing. “This insightful campaign really gets it right when describing not only our story, but also the story of entrepreneurial success...

Le Mieux Sponsors the Next Artists Fashion Week Beauty Lounge

Le Mieux Cosmetics , a line that relies upon waterless formulas, presented guests of Next Artists Fashion Week Beauty Lounge with its Collagen Peptide Serum , a moisturizing serum that reduces visible signs of aging and Peptide Foam Cleanser , a peptide-rich cleanser that removes makeup and facial impurities while hydrating. The brand was the exclusive skincare sponsor of the Fashion Week event, which took place at Dune Studios (NYC). "The feedback about Le Mieux was extremely positive and truly exciting," says Janel Luu, CEO of Le Mieux. "Guests, as well as makeup artists for A-list models, were eager to...

Leah Strohecker Joins L'Auberge Del Mar as Spa Director

L'Auberge Del Mar (CA), by Destination Hotels & Resorts , appointed Leah Strohecker as spa director for its 5,000 square-foot beach cottage-inspired Spa L'Auberge . Strohecker's responsibilities will include overseeing the spa. "Leah is a natural leader who has the unique combination of experience in both spa management and massage practice," says Michael Slosser, vice president and managing director for L'Auberge Del Mar. "She will be integral in helping the hotel continue to provide an upscale, beach spa experience with the latest in healing therapies." Strohecker has more than a decade of experience working in the spa industry both as...

Medinail Learning Center Announces Educational Webinars

Medinail Learning Center (MLC), an online education company, located in Chattanooga, TN, committed to upgrading the careers of nail technicians, introduced monthly webinars for nail professionals. “Our webinars are designed to enhance the knowledge and success of nail technicians,” says Janet McCormick, vice president of educational development of Medinail Learning Center. “Computers and the internet, entwined, are a great resource for nail technicians to learn how to move to the next step in their career.” Education for all nail technicians and continuing education for MLC’s graduates and current students will be offered each month. A series of four webinars, titled...

World Travel Market Reveals 2014 Wellness Tourism Program

World Travel Market (WTM), the leading global event for the travel industry, is launching its first comprehensive program to support the Wellness Tourism sector, which is growing nine percent annually, compared to the travel and tourism industry’s six percent. The WTM Wellness Tourism program, organized by Spafinder Wellness 365 —in association with the Global Wellness Tourism Congress —will take place from Nov. 4 to 6. “I’m delighted to be able to announce Spafinder as our partner for this program, which will bring together some of the sector’s most senior executives and latest research and trends,” says Micaela Juarez, head of...

OPI Partners with JAKKS Pacific to Launch miWorld Mini Nail Lacquer Set

OPI joined JAKKS Pacific , a leading designer and marketer of toys and consumer products, to collaborate on a new line of miWorld play environments, which includes a miniature OPI nail salon. miWorld encourages kids to build and design their own OPI nail salon for an interactive experience. Each OPI miWorld includes nail lacquer bottles and tools, product display, a manicure table and two chairs, a gel lamp and light, a spa chair for simulated pedicures, and an apron. “Girls can give and receive manicures and pedicures with tiny accessories, and then have their nails painted using the real product,”...

FarmHouse Fresh Launches Sweet Tea Body Polish

FarmHouse Fresh introduced a nourishing new Sweet Tea Whipped Shea Butter Body Polish that appeals to the senses with notes of ginger, peach, and white tea, while exfoliating rough spots and hydrating skin with shea butter. "This refreshing body scrub with peach, ginger, and orchid scents recalls lazy afternoons on the front porch sipping sweetened ice tea," says Shannon McLinden, CEO of FarmHouse Fresh. "It's a delicious and satisfying treat for hands, feet, legs, and elbows that need a little smoothing around the edges, especially for tired bodies in need of a couple of hours of relaxing, at-home-spa fun." Ideal...

InSPAration Management Introduces Affordable SEO Program

InSPAration Management , a full-service business development and consulting firm, has launched an affordable and effective search engine optimization (SEO) program. The company tested the new program by performing SEO in a three-month period, followed by minor adjustments every few months. "Many of our clients were asking for SEO, and frankly, we had difficulty finding a company that we felt good about recommending that was reasonable and effective, says Dori Soukup, founder and CEO of InSPAration Management. “This led us to create an ‘Affordable SEO’ program that helps our clients’ presence on the internet, increasing their lead generation and revenue...

DermaMed Solutions to Sponsor the Race for Linda 5K for Scleroderma

DermaMed Solutions has announced that they will be one of the sponsors for the first Race for Linda 5K for Scleroderma , which has been organized by the late Linda Hayman’s family and friends, in conjunction with the Delaware Valley Chapter of the Scleroderma Foundation , a national organization for people with scleroderma and their families and friends . Scheduled for Saturday, April 26 at the Milton Hershey School (Hershey, Pennsylvania), all proceeds from the race will go to the Scleroderma Foundation to support research and improve treatment to find a cure for Scleroderma. “As a company that believes in...

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