Spa News Stories
April 3, 2013
The Global Spa & Wellness Summit announced that the inaugural Global Wellness Tourism Congress will take place on October 5 at the Oberoi Gurgaon, in New Delhi, India. The Congress will bring together ministers of tourism and other industry leaders to discuss and promote the fast-growing sector of wellness tourism. On the agenda will be a presentation of case studies illustrating successful wellness tourism campaigns as well as the findings of a new SRI International research report. “Within the estimated $2 trillion global tourism economy, wellness tourism is a Market that has explosive growth potential, given the demographic, economic and...
April 2, 2013
For the second consecutive year, Murad, has been named the official skincare partner of the Los Angeles Dodgers. The company will provide players and fans advice on preventing sun damage as well as host giveaways and promotions throughout the season. “It is truly an honor to be a part of this illustrious franchise,” said Dr. Murad in a statement. “Sun protection is an essential component of maintaining a healthy lifestyle and too often it is neglected. I hope this partnership will allow Murad to be a constant reminder to those seated in the stands, as well as those playing on...
April 1, 2013
A testament to the growing demand for longer and lusher lashes worldwide, NovaLash opened its first studio in Hong Kong. Located in the Loop building at 33 Wellington Street in Central, the new venue offers a variety of lash extension services performed by certified and trained stylists, who tailor the NovaLash signature look according to each individual client’s eye shape, facial structure, and lifestyle. The studio uses only its own branded physician-developed, medical-grade lash extension adhesives and products. “I am thrilled for Hong Kong consumers to experience the NovaLash guarantee: long-lasting, beautiful lashes applied with the utmost safety, all set...
March 28, 2013
Based on the premise that consumers no longer act only on word-of-mouth recommendations, Moving Targets, a specialized marketing firm, has introduced a social media program to help businesses grow their online engagement. With the aim of driving new business and building loyalty, the service engages customers on a regular basis, creates discussion-provoking posts, and monitors a company’s online reputation on all the major social media networks, including Facebook, Twitter, Google+, Foursquare, Yelp, and TripAdvisor, among others.
March 28, 2013
Elizabeth Arden Red Door Spa just launched a professional-grade skincare and body collection for use at home. Developed by Elizabeth Arden’s research and development team, top wellness experts and Red Door Spa technicians, the 43 products are available exclusively at Red Door Spa locations nationwide. “We understand at-home skincare is an important part of every person’s daily routine,” says Todd Walter CEO of Red Door Spa Holdings. “By launching the first comprehensive line under the Red Door Spa brand, we can now deliver innovation and added value to our guests to extend their spa experience and results at home.” Red...
March 27, 2013
China Glaze just introduced a new app with fun and user-friendly features. Thanks to the Match a Color, users have just to snap a photo of an object of inspiration, and Match a Color files through more than 300 shades to find a color that coordinates. The new app also has a virtual fitting room where users can try on polishes that suit their skintone and nail length, and a What’s Haute feature, where users can get real-time updates of the latest collections, nail trends, and how-to feeds from China Glaze’s YouTube channel. The free China Glaze app is available...
March 26, 2013
Software Creations introduced a new messaging product, which bundles two apps (Virtual Cloud Software and All-in-One Messaging) and two operations (spa and salon) under one roof. The new product, available from any Internet device, facilitates communications between marketing and sales. With a touch of a button, client information can be accessed from the AIM lists, and text confirmations can be sent. AIM’s Facebook widget links Facebook posts to Twitter, and converts clients into Facebook fans.
March 21, 2013
Deborah Smith, MBA, CMC, will teach the Spa Marketing and Branding course offered by the University of California/Irvine Extension, which will commence on April 8. The course, a requirement for the UC Irivine’s Spa and Hospitality Management Certificate program, will teach students how to establish a brand position in the market and drive revenue to ensure a spa’s profitability. It will involve both marketing theory and interactive practical application. "We will also be covering marketing performance metrics, customer relationship management and retention, marketing and development of multimedia collateral materials," Smith says.For information or to register, go to: http://unex.uci.edu/areas/business_mgmt/mgmt_supervisory_skills/spa/
March 21, 2013
The Millennium’s annual client conference is set to take place June 23 to 25 at the Camelback Inn and Resort (Scottsdale, AZ). The event will bring together industry leaders, beauty editors, and spa and salon professionals for networking opportunities, social events, and classes and seminars that will focus on business and employee strategies on topics such as retail, marketing, goal setting, and retention. Among this year’s educators: John Harms, founder and CEO of Millennium, Tabatha Coffey, hairstylist, author and television personality, Robert Cromeans, global artistic director and owner of John Paul Mitchell Systems, Martino Cartier, celebrity stylist and owner of...
March 21, 2013
PCA Skin Certified Professionals unveiled a new version of its website, www.pcaskin.com . With a new look and updated features, the site aims to facilitate online ordering and access to information about the company’s products. Clients may now add items to a Wish List for later purchase, store patient addresses for direct shipments, and access online education courses designed for professionals.