Spa News Stories

ACE ANNOUNCED TOP 10 FITNESS TRENDS FOR 2004

ACE recently announced its top 10 fitness trend predictions for 2004: 1. Mind and body programs blend with traditional work out sessions. Many clubs, personal trainers and group fitness instructors will 'infuse' elements of Pilates and Yoga into workouts, programs and club offerings for a holistic approach to wellness. These infusion classes and programs will combine the traditional elements of a fitness program with the benefits of proper posture and breathing and body awareness. By incorporating elements of mental and spiritual fitness, individuals will take better care of their entire being and psychological self, not just their bodies. 2. Functional...

People & Places

Phil Kelly, spa director of Raindance Spa at The Lodge at Sonoma (Sonoma, CA) passed away on July 20, 2003, after a four-month battle with acute leukemia. Kelly was diagnosed in late March and was on his way to remission when he suffered complications from a weakened immune system. A memorial service was held in his honor in Sonoma and attended by family, friends, and staff, including several colleagues in the industry who traveled from various parts of the country to say goodbye. "As many in the industry know, finding highly qualified, caring professionals to lead spa operations is no...

SPA INDUSTRY MAD FOR METROSEXUALS

The spa industry is giving thanks to metrosexuals--straight urban men who are concerned with their appearance and are not afraid to show their feminine sides. Although the term has been around for years, first appearing in a 1994 New York Times article, it has recently become a veritable craze. A June 2003 study on male attitudes by market research company Euro RSCG, which showed that men are more secure in their masculinity and are displaying greater sensitivity, has put the metrosexual trend at the forefront of media and marketers. ISPA's 2003 consumer research has men making up 29% of total...

FOREST FIRES DEVISTATE SPA INDUSTRY IN WESTERN CANADA

2003 has been a difficult year for Canadian spas—especially in the Western part of the country. As if SARS, a weak US economy, and problems with Air Canada were not bad enough, forest fires have devastated tens of thousands of acres in British Columbia this summer. Mountain Trek Fitness Retreat & Health Spa, Ainsworth Hot Springs, British Columbia, was closed down for a week in September. Pat Corbett from the Hills Health Ranch in BC said that occupancies in the region were down 40 to 50 percent over the previous year. The mountainous areas had scant snowfall this winter and...

SPATRADE ENDORSES SANIJET® HYDROTHERAPY SOLUTIONS

Pipeless TM hydrotherapy bath technology ensures greatest protection from dangerous bacteria buildup that can cause life-threatening infections SpaTrade, the leading source of spa business information, announced today that it is endorsing SANIJET's pipeless hydrotherapy products and technology for use at day spas, destination spas, and medical spas. This is the first time ever that SpaTrade has endorsed a particular product or manufacturer. SpaTrade's management feels strongly that SANIJET's technology solves serious and growing problems facing spa operators with respect to hydrotherapy services: equipment sanitation, maintenance expense, client safety and environmental impact. Traditional piped systems on whirlpool baths and pedicure spas...

SPATRADE RELEASES NEW TRADE SHOW EXHIBTOR'S PLANNING GUIDE

"Pro's-eye-view" of spa/beauty trade shows helps spa vendors/manufacturers to spend less, sell more when they exhibit at industry trade shows. Petaluma, CA - October 27, 2003 — SpaTrade, the leading source of spa business information, today announced the release of its new special report, SpaTrade's Spa Trade Show Exhibitor Guide: Spend Less and Sell More When You Exhibit at Spa and Beauty Trade Shows. The report delivers dozens of specific, useful tactics on exhibiting for product, service, and equipment vendors who sell their wares into day spas, destination spas, and salons. Written by SpaTrade's Managing Editor, Laura Higgins, a veteran...

SEARCH ENGINE STRATEGY KEY ELEMENT OF SPA MARKETING

How much thought have you given to your web site's placement on the search engines? If you are like most people in the spa industry, probably not very much. Receiving high rankings on key search engines such as Google and Yahoo, however, has become a critical element in any company's overall marketing strategy. Search engine marketing encompasses all marketing that involves traditional SEO work, buying and maintaining pay-per-click (PPC) ads like Google AdWords, and search engine submissions through paid-inclusion. An easy analogy is to think of search marketing as being similar to the types of tactics you would use if...

NEW SPATRADE POLL SHOWS 90% PERCENT OF SPA PROFESSIONALS LACK UNDERSTANDING OF MEDICAL SPA ISSUES

SpaTrade's most recent poll results show that an overwhelming majority of spa professionals feel under-educated regarding the legal and liability issues associated with operating a medical spa. The poll of SpaTrade's 7,500 members showed that fully 90% percent of respondents felt they could use more information regarding their local laws covering medical spa issues, or that they did not understand the laws in their state at all. Less than six percent of respondents said they understood the laws in their state very well. As one spa owner put it "It's hard enough to catch up, let alone keep up." Although...

People & Places

Las Ventanas al Paraiso (Los Cabos, Mexico) announced the appointment of Luis Fernandes to managing director of the resort. Prior to this position, Fernandes served as managing director at The Dharmawangsa in Jakarta, Indonesia. He has also served in executive positions with acclaimed properties in Africa, the Middle East, Asia, and South America. Marco Island Marriott Resort, Golf Club & Spa (Marco Island, FL) has named Bryan Huckabee spa director for the new Balinese Health Spa slated to open in December. Huckabee has more than a decade's worth of experience working for first-class resort spas, most recently with the Four...

People & Places

The St. Regis Los Angeles has appointed Liz Ratcliff as spa director of St. Regis Spa. In addition to the overall management of the spa, Ratcliff's duties will include expanding the spa treatment menu, developing signature treatments, and introducing exclusive skincare products. Ratcliff will also be responsible for expanding programs utilizing the outdoor pool area and private cabanas with an activity/class schedule. Prior to joining St. Regis Los Angeles, Ratcliff served as director of spa operations at Gadabout Salon Day Spas in Tucson, AZ, where she oversaw all aspects of the spa, including training the staff and implementing successful day...

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