Spa News Stories

SPAS LEADING OUTLETS FOR PROFESSIONAL SKIN CARE BRANDS

Research form Kline's new study, THE U.S. PROFESSIONAL SKIN CARE MARKET 2003, reports that spas are the leading outlet for professional skin care brands, followed by medical offices, department store, and specialty stores. According to the report, spas have expanded the number of doors in the U.S. by more than 18% per year over the last five years. Kline's study reports that the spa and salon channel accounts for nearly 65% of the total market for professional products, but that retail stores have actually taken about 8% of these sales from spas since 1998. "Marketers of spa products have largely...

WESTIN AND REEBOK PARTNER TO OFFER STATE-OF-THE-ART FITNESS PROGRAMS

In response to research that 69% of business travelers said that a 'state-of-the-art' fitness facility in a hotel would favor that hotel in their selection process, Westin Hotels & Resorts and Reebok have formed a partnership to develop the travel industry's most extensive fitness and wellness initiative. WestinWORKOUT Powered by Reebok features new custom designed fitness facilities, a Reebok-designed workout for travelers, and an in-room yoga-inspired workout centered around Westin's Heavenly Bed®. The survey of 300 business travelers found that hotel fitness rooms often disappoint. Sixty-four percent of business travelers say that hotel fitness rooms 'seem like an afterthought', 75%...

<b><i>HEALING THE WATERS</b></i> HOLDS INAUGURAL MEETING AT OSMOSIS

December 4th 2003 was a landmark day for the spa industry. Northern California spa leaders gathered at Osmosis Spa in rustic Freestone California to discuss the development of standards to improve our track record with the environment. Hosted by Osmosis owner Michael Stusser in the spa's corporate offices, the event featured a delicious sushi lunch sponsored by SpaTrade. A dozen committed spa professionals attended the event, including Larry Dean and Loma Alexander, who spearheaded the Healing the Waters Project, and representatives from Auberge Resorts, Fairmont Hotels, Tara Spa Therapy, and SpaTrade. "Northern California has always been a hotbed for environmental...

SPA PROFESSIONALS OPTIMISTIC ABOUT 2004

Ask anyone in the spa industry about last year, and you'll hear the same thing: TOUGH! From the large chains, to resorts, to small "indie" day spas, to spa vendors, everyone has felt the pinch. The good news is: 2004 looks to be a strong year for economic recovery, as measured by consumer, financial, and labor markets. CONSUMER CONFIDENCE Lackluster job and financial markets, war, and the ever-present threat of terrorism have taken a huge toll on consumer confidence, which is recovering after reaching an all time low in April, 2003. Consumer's anxiety over the economy explains why spas have...

SANIJET® ENLISTS TOP INDUSTRY EXPERTS TO DEVELOP SPA COLLECTION

SANIJET® Corporation has announced that they are working with the industry's top leaders to customize their professional-grade hydrotherpapy equipment for the spa industry. SANIJET® has been working with experts in the medical industry to design functional pipeless TM whirlpool baths for hospitals and doctors offices nation-wide. "Creating hydrotherapy solutions specifically for spa professionals is the next logical progression," says Philip Klement, Sanijet's Vice President of Sales and Marketing. "No human activity is more closely connected to personal hygiene than bathing. Yet many spas are unwittingly subjecting their clients to serious health risks. As a manufacturer of bathing appliances, we have...

MEDICAL SPAS & WHERE THE CONSUMER STANDS

SpaTrade's Nancy Griffin and Spa Finder's Susie Ellis were among the excellent keynote speakers at the Medical Spa Conference & Expo® at The Hyatt Grand Champions Resort & Spa in Indian Wells last November. Their topic: Medical Spas and Where the Consumer Stands, shed light on the consumer's perspective of the medical spa trend: ISPA defines medical spa is an institution that has as its primary purpose the provision of comprehensive medical and wellness care, along with conventional and complementary therapies, in a relaxing environment. However, as Ellis and Griffin pointed out, the current model being used by existing medical...

SUPERCHARGE YOUR SPA BIZ IN 2004: SIMPLE WAYS TO SET - AND ACHIEVE - GOALS FOR THE YEAR

The holidays are over at last, everybody's back at work this week, and you have a fresh new calendar on the wall. It's a perfect opportunity to plan out how you want your business to grow in the next 12 months. There's a simple secret to making an annual business plan you can live with — it really is possible to create a fundamental roadmap for your business in less than an hour. So don't delay, grab a pen and paper, your new calendar, and read on. 1. Keep it simple — The key to successful annual planning is to...

CHOOSE WISELY! THE CRITICAL STEPS TO SELECTING THE RIGHT SPA TRADE SHOWS

If you're serious about connecting to a high-value audience for your spa-related product or service, odds are good that at some point, you'll be exhibiting at a spa industry trade show. But how to choose the shows that make the most sense for your needs — and your budget? There are five critical steps to selecting the right shows at which to exhibit: Step One: Background Analysis. Develop a general understanding of market growth and trends in your area of the industry. Which shows seem to be growing, which seem flat? Which shows offer the best education and speakers? Start...

SPATRADE'S NEW REPORT ON PR ESSENTIALS FEATURES MUST-READ INFO ON SPA MEDIA OUTLETS, SPA PR TACTICS

Studies show that a solid, well thought out public relations campaign is usually ranked as one of the top strategic initiatives for building a business, and SpaTrade's member survey showed this is true for our industry, too. We've been busy over the holidays putting together a new Special Report on Spa PR Essentials that you can use to build visibility and credibility, and get your spa business into the media. The report features info that's available nowhere else, specifically geared to YOUR needs. Here's a little preview of what we're covering — and a request for your PR success stories,...

Awards and Accolades

Spa person of the year announced Peggy Wynne Borgman was named Spa Person of the Year by attendees of the Face & Body & Healthy Aging Conference 2003 held in San Francisco. Borgman is the president of Preston Wynne, which operates, manages, and consults for spas. An esthetician by training, she co-founded Preston Wynne Spa in 1983. It has since grown to two locations and a staff of 70. The Day Spa Association chooses a Spa Person of the Month six times a year. Those chosen are influential individuals who have made significant contributions in shaping the day spa industry...

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