Spa News Stories

CORPORATE HEALTH PROMOTION PROGRAMS BIG OPPORTUNITY FOR SPAS

A new survey of 960 large employers by Hewitt Associates, a global HR outsourcing and consulting firm , found that 95 percent of surveyed organizations offer some form of health promotion program, an increase of 7 percent since 1995. The increase in demand for these types of programs represents the recognition that these types of programs are cost effective. Health promotion programs have the potential to provide cost savings to the corporation by reducing absenteeismn and turnover, as well as improving morale. Over 70% of the large employers surveyed offer education and training programs to encourage employees to assume greater...

SPA INDUSTRY DISCOVERS EPICUREN DISCOVERY

As the New York Times recently reported in the article 'Scientific Solution to Save Your Skin' (7/13/03): "The days of hope in a jar, different merely in package and price, are long gone." Southern California-based Epicuren Discovery has based their success on their results-oriented, medically-based skin treatment methodology. Epicuren products "boost the immune system, increase the skin's metabolism, and stimulate skin cells with increased flow of blood, oxygen, and nutrients.' Founder Robert Heiman developed Epicuren when searching for a cure for vitiligo, a condition that creates unsightly, hypersensitive blotches on the skin. When researching organ specific enzymes with world-renowned cosmetic...

BREAKING THE 4TH WALL-CREATING LASTING RELATIONSHIPS WITH YOUR CUSTOMERS

At the recent AdTech Conference in San Francisco, keynote speaker Bob DeSena, Director of Relationship Marketing at Masterfoods USA, a Mars company, spoke about "Breaking the 4th Wall." At Masterfoods, this means engaging consumers on a more personal level and "breaking down the barriers between actors and audience." With consumer bombarded with over 3,000 commercial messages per day, today's environment requires a long-term commitment to relationship-building. DeSena pointed out the rapidly diminishing returns on investment in advertising. "In two years, one half of all media will be two-way," said DeSena. "The days of imposing your brand message on consumers are...

ISPA HOSTS 9TH ANNUAL MEDIA EVENT IN THE BIG APPLE

The 9th Annual International Spa Association (ISPA) Media Event was held last Thursday evening, July 24 at the W New York on Lexington Avenue in Manhattan. Twenty ISPA member spas arranged beautiful displays and performed mini versions of their treatments. Destination Hotels & Resorts, Golden Door Spas by Wyndham International, and Loews Hotels were among the heavy hitter corporate sponsors, as well as estabilished destination spas such as Lake Austin Spa and Nemacolin Woodlands Resort & Spa. New spas such as Montage Resort and Spa in Laguna Beach, Trellis spa at the Houstonian, and Sundara Spa in Wisconcin also made...

RESTAURANT CHAIN RESPONDS TO OBESE AMERICA

Applebee's International and Weight Watchers International have agreed to a five-year licensing agreement to develop and market a Weight Watchers-branded section on the menus of Applebee's Neighborhood Grill & Bar restaurants. The seven- to 10-item menu will offer appetizers, entrees and desserts and will include nutritional information in keeping with the weight loss company's 'Winning Points' designations for calories, fat and fiber. The two companies, which were in talks for a year, will jointly develop the menu and marketing around 'great tasting and good-for-you' foods,' said John Cywinski, chief marketing officer for Applebee's. The companies plan to launch items in...

SPENDING ON ONLINE ADVERTISING INCREASING

Internet advertising spending is increasing steadily and will reach or surpass $8 billion annually by 2006, according to a recent study by eMarketer. The report , which surveys and aggregates the findings of hundreds of research organizations, stated that Internet ad spending had stabilized and was on the rise. After falling to $6 billion in 2002, spending on online advertiting has increased by more than 12 percent. Search engine-based advertising and broadband connectivity are among the top trends driving the new growth in online advertising. Michael Zimbalist, CEO of the Online Publishers Association, suggested the resurgence in Internet business vitality...

SPAKID LAUNCHES PRODUCT LINE FOR CHILDREN AND TEENS

CHARLOTTESVILLE, VA (July 2, 2003) - It's all the buzz. SpaKid International, a premier company dedicated to child and adolescent spa wellness programs, is launching its first product line specifically designed for children and teens. SpaKid's products will present discerning spas and resorts the unique opportunity to be first to market with wellness-based products for the youth market. The SpaKid philosophy focuses on inspiring children to be passionate about health and wellness. This product line is fresh, hip, educational and dynamic and unlike anything on the market. SpaKid's product lines will introduce the youth market, in developmentally appropriate ways, to...

EUROPEAN STUDY SHOWS SPA THERAPIES IMPROVE CHRONIC BACK PAIN

The University of Vienna has performed research that suggests that spa therapies improve chronic back pain. The study, performed departments of Physiology, Physical Medicine and Rehabilitation, showed people with chronic back pain showed significant improvement in general pain, back pain, mood and health satisfaction after three weeks of varying therapies at a spa resort in Bad Tatzmannsdorf, Austria. by mood, and health satisfaction Participants spent three weeks at the resort in eastern Austria, where they received two to four spa treatments per day. The treatments included mud applications, carbon dioxide baths, massage, exercise, spinal traction, hydrotherapy and electrotherapy. The spa...

PARENTAL PAMPERING A MUST FOR PROGRESSIVE SPAS

The post 9/11 baby boom has arrived, and with it loads of opportunities for spas to expand their programming. With pregnancy treatments becoming standard fare and a growing number of services geared toward parents and even the kids themselves, some spas are becoming family-friendly. Mothering Mom: Pregnancy is a time of dramatic physical and emotional change as well as great anticipation, and pregnancy treatments have become an essential service offering at many day spas. Keep in mind, however, that delivering services to pregnant women requires special care to avoid harming either the mother or the child. Precautions must be taken...

OVERWEIGHT AMERICA AT THE FOREFRONT OF US CONCERNS

We all know too many Americans are overweight to an unhealthy degree. According to the Center of Disease Control (CDC), 31 percent of the U.S. population qualifies as obese, more than twice as many as in 1980. Statistical forecasts show that we stay on our current course, EVERY American will be overweight in the next ten years. Spas and health clubs can make a difference in the fight against obesity by providing lifestyle management skills. However, Casey Conrad, founder and CEO of the Healthy Inspirations, the licensed weight loss and lifestyle program, told Club Industry in March: "There are 64...

Pages