Spa News Stories

CLUB INDUSTRY RELEASES TOP 5 BUSINESS TRENDS

The gym-goer of yesterday is not the gym-goer of today and tomorrow, according to Club Industry. The magazine performed an informal survey of fitness industry members that shows the changing nature of fitness. The top business trends of 2003 follow: 1. Community building: more than ever, people are looking for a social place to get a way from the worries of the real world—an oasis 2. Customer Service: To compete today clubs need to go all out to keep members happy 3. Diversification: People are looking for an all-inclusive experience. Clubs will need to offer spas, pools, leagues, children's programming...

SPATRADE REVIEW OF PRESTON WYNNE MANAGEMENT INTENSIVE

SpaTrade's VP of Marketing Reviews Preston Wynne's Spa Directors Management Intensive Seminar Since I'm still pretty new at SpaTrade, I was delighted when one of our resident SpaTrade Experts, Peggy Wynne Borgman, invited me to attend last month's Spa Directors' Management Intensive Seminar offered by her company, Preston Wynne Success Systems. Peggy is also the founder of the award-winning Preston-Wynne Spa in Saratoga, CA. Now, I've been to many, many management training seminars over the course of my career — many while I led marketing teams at Microsoft HQ in Redmond, WA — but the Preston Wynne Seminar ranks up...

MARKETING REALITIES FOR THE 21ST CENTURY

Melinda Davis, CEO of the Next Group, is a futurist on a mission. Davis founded the Human Desire Project with the goal of "discovering the major motivators of the 21st century." Her invaluable bank of knowledge is featured in her book The New Culture of Desire, and Companies like AT&T, L'Oreal, and Merk look to Davis for answers on how to connect with their customers in deeper, more meaningful ways. In a recent interview with Fast Company, Davis spoke first hand about the trends that will most impact American business. Below is a synopsis of the most important trends for...

SPATRADE EXPERT UPDATE: SKIP WILLIAMS

After finishing a consulting gig with Mirbeau Spa in upstate New York State, SpaTrade expert Skip Williams settled down in Buellton CA where his wife Zahira Coll took the position of Spa Director for Bacara Resort & Spa, a lovely 42,000 square foot spa. Skip's latest project is ZenSpa, owned by actress Donna D Errico and her husband Nikki Sixx from Motley Crue fame. Described as 'funky, peaceful and hip," ZenSpa in Calabasas, California, will specialize in the 'Complete Spa Experience,' and feature the ZenSpa Oxygen Bar. 'ZenSpa is a unique opportunity to create something truly unheard of in this...

AMERICAN SPA EXPO MARCH 9TH - 11TH

AMERICAN SPA EXPO AND AMERICAN SPA & SKIN CARE CONFERENCE TO BE CO-LOCATED WITH IBS NEW YORK (Segregated Show Floor Helps Skin and Spa Professionals Focus on Their Needs) Dedicated to skin and spa professionals, the American Spa Expo is the premier marketplace for exhibitors of skincare, body care, makeup/cosmetics, spa services and equipment and the buyers who need them. Highlighting the best the industry has to offer from leading manufacturers in the industry, including Repechage, Dermalogica, Sothys and Atelier Esthetique, the expo takes place Sunday, March 9 through Tuesday, March 11, 2003, at the Jacob J. Javits Convention Center...

POWER NETWORKING IN PAJAMAS

Power Networking in Pajamas for Women: Crave Parties Combine Spa Treatments, Fashion, Entertainment, and Fun Described as the pseudo-slumber party of your dreams, with champagne, games, and yes, networking possibilities, Crave Parties are fast becoming the hit of the Pacific Northwest, with events in Seattle, Tacoma, and Portland. Focused on getting professional women out of their business suits and into their PJ's, Crave Parties are the brainchild of Seattle area entrepreneur Melody Biringer. Biringer's concept was to create a party experience where women could literally let their hair down, have some fun, and relax with their girlfriends. Crave Parties are...

SHIFT YOUR MARKETING TACTICS IN STRESSFUL TIMES

Stress! Stress! Strrrrreeeeessss! Have you listened to the radio today? Turned on CNN or MSNBC? Stress! Terror Alert Orange! Imminent war... terrorist weapons... suspicious packages... and do you have your duct tape and plastic sheeting yet? In the midst of all this anxious noise, we are trying to run spa businesses. Believe me, more than ever before, now is not the time to be marketing your services as "beauty treatments" or "indulgences". When you look at the heart of your offerings, you sell what people need now, more than ever: you are in the stress relief business. Do you think...

SPATRADE TO RELEASE PATH TO PROFITABILTY REPORTS

SpaTrade will release the first of a series of spa industry reports on March 1st. The Path To Profitability TM For Day Spas and Path To Profitability TM for Resort Spas reports focus on the top ten trends impacting the spa industry, and provides fundamental business practices to best take advantage of these trends. "Our focus is not just to bring you dry statistics — rather, we want to enlighten you, and show you the significance of what's really going on," says SpaTrade president Nancy Griffin. The goal of the Path to Profitability TM reports is to provide practical tactics...

NEW SPATRADE POLL REVEALS SPA INDUSTRY IS SPLIT ON BOTOX

February 5, 2003 — Petaluma, CA — A recent SpaTrade poll reveals that the spa industry is divided on whether Botox® treatments are appropriate in a spa environment. Of the over 600 respondents, more than half (57%) were opposed to the use of Botox in spas. The remaining 43% voted that Botox could be appropriate in a spa environment. Botox is a purified protein that relaxes the muscles and is proven to notably reduce moderate to extreme facial wrinkles. It is administered via injection, which in turn blocks the nerve action that causes muscle contraction. The most common areas for...

ASTECC UNVEILS RESORT SPA MANAGEMENT CLASS

New Graduate Level Course Will Offer Unique Perspective and Focus on the Resort Spa Industry LAKE OZARK, Mo.-The American Spa Therapy Education and Certification Council recently announced that it will offer the spa industry's first-ever "Resort Spa Management" course. The course will build on ASTECC's traditional spa management course by addressing the working relationship between spa and resort as well as such areas as retailing, staff performance, and identity. The new course equips students with strategies for meeting the challenges of seasonal business, including occupancy changes and staffing issues. In addition, students learn the details of day-to-day operations, budgeting, and...

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