Spa News Stories

HOT MARKETING CONCEPTS FROM TOP LEADERS

Top spa leaders from around the country met at Red Mountain Adventure Spa for three days of education and networking at the end of January. In a roundtable-type format, spa owners and managers brainstormed on innovative marketing and management ideas. Some of the top marketing ideas follow: Client Retention Programs Many day spas have implemented client retention and membership programs to cultivate the high-end market and reward their best clients. The focus is on encouraging loyalty, maintaining brand awareness, and increasing spending. Day spas offering membership programs report an enhanced ability to track client spending habits, increased revenue per client,...

INTERNET IDEAL FOR LUXURY TRAVEL

Luxury travel on the Internet continues to grow at a rapid pace. Searching for information Demand for convenience, the complexity of many offerings, and a greater comfort with e-commerce transactions are just some of the factors fueling this phenomenal growth. Josh McCarter, Chief Operating Officer of Spa Finder, the world's leading travel reservation service, reports 'traffic on Spafinder.com is skyrocketing. Finding the right spa is a complex process. The Internet is the perfect medium to match people with the ideal spa. Booking online is becoming second nature to people,' says McCarter. The Leading Hotels of the World--the prestigious luxury marketing...

ISHC ANNUAL TOP 10 ISSUES AND CHALLENGES RELEASED

Every year, the International Society of Hotel Consultants polls it members as to the issues and challenges of most relevance to the hospitality industry in the year ahead. Once individual members have submitted their ideas, a "ballot" is circulated to the membership listing all of the current submissions, as well as the Top Ten from the prior year. Each member can vote for ten issues, finally resulting in the identification and ranking of the current Top Ten. Not surprisingly, the Top Ten for 2002 showed radical change from the 2001 list. Only two of 2001's Top Ten survived the 2002...

SPA FINDER HOSTS HISTORIC RETREAT FOR DAY SPA INDUSTRY

Day Spa Representatives from All Over U.S. Gather at Red Mountain Spa For Inaugural "Spa Partner Retreat" New York, NY — February 7, 2002 — Spa Finder, the nation's largest spa travel, marketing and publishing company, inaugurated its Spa Finder Partner Program with a history-making retreat attended by Day Spa owners/managers representing over 160 Day Spas nationwide. The retreat, held recently at Red Mountain Adventure Spa in St. George, Utah, brought together for the first time many of the leaders in the Day Spa industry to plan new marketing strategies and share best practices, while introducing them to the benefits...

SPA INDUSTRY VETERAN DAVID ANDREWS JOINS GOLDEN RATIO TEAM

Spa Industry veteran David Andrews joins the Golden Ratio Woodworks and Bodyworks team as National Spa Division Manager: Los Angeles, Calif. With over twelve-year's experience in and around the Spa Industry, Andrews brings a wealth of knowledge to the Golden Ratio team. Having worked on everything from 40,000sq ft Resort Spa's to Day Spa's and one room renovations, Andrews has been involved in many aspects of Spa development, including Spa layout and design, service menu's and treatment protocols. Above all, Andrews understands the importance of providing outstanding customer service for his clients. Having worked for over ten years with Dermalogica...

ISPA MEMBERS DONATE OVER $13,000 TO HANDS OF HOPE

LEXINGTON, Ky. — An industry of healers joined hands and hearts to make a difference following the terrorist attacks of September 11. The International SPA Association (ISPA), with nearly 1,800 members in 53 countries, organized the Hands of Hope Relief Fund to raise money for the United Way September 11th Fund. ISPA is still receiving donation totals from members, but we know that so far members have sent $13,245 to the September 11th Fund and given countless hours to help others heal. November 11, 2001 was the day that ISPA members set aside to unite as the voice of the...

SURVEY ON MASSAGE THERAPY RELEASED BY NCBTMB

Poll Establishes that Consumers Receiving Massage are Concerned with Ethics MCLEAN, Va. — October 22, 2001 - The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), a not-for-profit organization that fosters high standards of ethical and professional practice for therapeutic massage and bodywork professionals, today released the results of a national study conducted in partnership with Harris Interactive. The purpose of this survey, released during National Massage Therapy Awareness Week (October 21-27), was to ascertain the knowledge, attitudes and opinions of a sampling of the 20 million Americans receiving massage therapy and bodywork treatment each year. In the study,...

SPATRADE POLL REVEALS TOP MANAGEMENT ISSUES

SPATRADE POLL REVEALS TOP MANAGEMENT ISSUES The SpaTrade poll asking "What spa management issue is your top priority" reveals that "Maximizing occupancy in off-peak hours" is the most important issue facing spa managers. More than one quarter of voters consider filling treatment rooms during slow periods to be the most serious issue facing the spa industry. Revenue management (or yield management)—a practice where discounts and incentives are offered during slow hours—is one solution to this problem. An example is Spa Gregories' "Last Minute Charlie" program. The Newport Beach Spa sends out emails to its client base featuring deep discounts for...

SPATRADE EXPERT OFFERS UNIQUE MOVEMENT WORKSHOP

Mill Valley, Calif. SpaTrade expert Carole Amend, founder of the Aim Academy School of Somatic Movement Studies, has developed a unique workshop for spa and fitness professionals. The course is entitled "The 3D's of Personal Movement Practice: Defining, Developing, Deepening." The course defines a framework to define, develop, and deepen personal and professional movement practice. "Spas have a responsibility to allow, support, and nuture the client his/her own process," says Amend. "AIM helps promote better client service, better management of employees, as well as more integrative programs to help the client use the tools they learn at the spa when...

SPA FINDER PARTNER PROGRAM ESTABLISHED TO CREATE LINK BETWEEN DAY AND STAY SPAS

According to the International Spa Association, 86% of Stay spa-goers frequent Day Spas,new referral program capitalizes on client cross over. New York, NY—Spa Finder ( www.spafinder.com ), the nation's largest spa travel, marketing and publishing company, today announced its new Spa Finder Partner Program, an initiative that partners Day and Stay Spas in a mutually beneficial relationship. The program is designed to generate incremental revenue for Day Spas, while helping resort and destination spas expand their client base. "The International Spa Association has found that 86% of stay spa-goers also frequent Day Spas, clearly indicating that Day Spas are the...

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