Spa News Stories

HVS International and Health Fitness Dynamics form Spa Management Company

HVS International and Health Fitness Dynamics Inc. have formed a partnershipto form The Spa Resource Group, LLC(SRG). Stephen Rushmore, president and founder of HVS International, and Kathy Conroy, managing director of HVS' Miami office, with Judy Singer and Patty Monteson, the principals of Health Fitness Dynamics, Inc. (HFD) will head up SRG, a spa consulting firm that provides management services for resort, hotel, health club, and free-standing day spas. With Monteson and Singer's strength in the design and day-to-day operations of all types of spa facilities, and Rushmore and Conroy's expertise in the financial management of hotel and timeshare properties,...

Internet Powerful Force of Social Change

Barbara Caplan, keynote speaker at Spacifically 2000 at the Los Angeles Westin Bonaventure October 25th through the 28th, calls the Internet "the most powerful force of change in society today." Caplan drove home the message 'boot up or bow out', to the Spacifically audience, stressing the power of the Internet to serve customers and develop new markets. The Internet is the fastest growing technology in the history of the United States. It has taken only four years for the Internet to reach a penetration of 50 million users compared with 16 years for the PC, 13 years for television and 38 years for radio.

Spacifically Conference Introduces Hot New Industry Trends

The Spacifically 2000 Conference at the Westin Bonaventure hotel in Los Angeles September 25 through the 29th rolled out the newest trends from consumer and spa experts. Consumer Empowerment Barbara Caplan, in her keynote speech, stresses that consumers will be in charge into the future. Caplan states 'performance and accountability will be the keys to building successful brands.' "Affluent Attitude" "Affluence has not become mainstream but the affluent attitude has," said Barbara Caplan in her key note speech. Regular people are expecting the same level of service as wealthy people do. Customization 'Companies today must meet the individualized needs of...

Marriott to Build Largest Resort in Arizona

Marriott plans to break ground next month on a 950-room, upscale property, which when completed in 2002, will become the largest resort in Arizona. Marriott's Desert Ridge Resort & Spa will feature a 28,000-square-foot spa, a 7,500-square-foot island, two 18-hole golf courses, eight tennis courts, and 10 restaurants. The resort is designed in a contemporary Southwestern style and carries a reported price tag of up to $300 million. When completed, it will supercede the 730-room Arizona Biltmore as Arizona's largest resort. Marriott targets project completion for November 2002.

Defining "Spa."

The true number of spas in the United States continues to allude the spa industry, primarily due to the lack of definition of a spa. Much like you will find 2 star motels named 'XYZ Resort,' it is common to find two-chair hair salons hanging the 'spa' sign outside their door. A recent 'Talk of the Nation' special on NPR said the spa industry has 'grown to 450 properties.' A recent business plan boasts of 32,000 US spas. So where is the reality? To the best of our knowledge, probably somewhere between 5,000 and 6,000 spas in the US,...

ISPA Travel Agent Program Accredited

The International Spa Assocation (ISPA) travel agent training program, 'Becoming a Spa Specialist', has been accredited by the Institute of Certified Travel Agents to serve as an elective in its Certified Travel Associate program. ISPA is the 22nd such program in the non-profit organization's history.

Decline in Enrollement at Cosmetology Schools Contributes to Labor Shortage

Cosmetology enrollment down in the United States according to a recent report. The Annual cosmetology school reports show that enrollment continues to decline each year, as it has over the past five years. The drop in new student enrollment went from 89,000 in 1994 to 71,000 in 1999. This could spell an even greater labor shortage than the spa industry is currently experiencing. Advanced training and employee incentives will be a key to keeping good people working in your spa.

YPB and Leading Hotels of the World form New Venture

Leading Hotels of the World has announced the creation of Leading Marketing Services, a joint venture with Yesawich, Pepperdine & Brown -- one of the most recognized marketing companies in the travel industry. Leading Marketing Services is a full-service marketing, advertising and public relations firm specializing in the development of communications programs targeted at the affluent customer with a highly disposable income. Lori Sachs, Managing Director of Leading Marketing Services, says the new company combines the brand equity of Leading Hotels of the World with the services of YP&B. It offers a long menu of services, including: market research, media...

Canyon Ranch Heads List of Spas Catering to Individuals with Disabilities

The October/November 1999 issue of WE, a magazine catering to the disabled, featured 18 spas that are accesible to the disabled. Canyon Ranch is among the best, actively marketing to individuals with disabilities. Almost all of Canyon Ranch's signature spa treatments are available to the disabled, including all types of massage, facial and body treatments, and certain exercise programs such as Tai Chi and stretching. Their Life Enhancement Center currently has specialty weeks dedicated to clients with diabetes, arthritis and heart disease. Other programs offer assistance with smoking cessation, healthy weight and optimal aging. Canyon Ranch also offers therapeutic aquatic...

Karlsbad 2001: "King of Spas"

Prof. Dr. J. Paul De Vierville, Director, Alamo Plaza Spa, San Antonio, Texas, has expanded his KUR SPA COURSES in Europe. Karlsbad 2001: 'King of Spas' takes place in Marienbad, Jáchymov Spas & Prague, Czech Republic May 13th - May 27th, 2001 International Training Institute & Studies in Interdisciplinary Spa Programs, Activities & Services is a two-week intensive, yet relaxing, Classical Kur Spa Experience is for persons interested in destination, resort, amenity, day, adventure, clinical &/or medical Spas that include massage, bodywork, fitness, aesthetics, nutrition, nursing, mindbody and other wellness, preventative, complementary, alternative, and medical health care spa services. An...