Spa News Stories

IS BOTOX RIGHT FOR YOUR SPA?

"The spa industry can take a part in the growing industry for Baby Boomers and offer BOTOX treatments as a one stop shopping beauty day at their location," says SpaTrade expert Cheryl Whitman, a prominent medical spa consultant and founder of Beautiful Forever®. "In any town there are plastic surgeons or dermatologists who wants more cosmetic referrals, and what better place than the upscale spa client." Botox is a purified protein that relaxes the muscles and is proven to notably reduce moderate to extreme facial wrinkles. It is administered via injection, which in turn blocks the nerve action that causes...

SPATRADE POLL REVEALS SHORTAGE OF QUALIFIED SPA DIRECTORS

SpaTrade's latest poll asking "Which position in the spa is most difficult to fill?," lends credence to the industry-wide belief that spa directors are in short supply. Of the 350 spa professionals who participated in the poll, 34% claimed that the most difficult position to fill at a spa is that of the Spa Director. The business management, customer service, and technical skills needed in a successful Spa Director and the influx of new spas is causing a disturbing lack of qualified prospects. The poll shows that the more training a position requires, the more difficult it is to fill...

VIRTUAL SPA'S 'MATCHMAKING' SERVICE UNVEILED

Recruiting, hiring and retaining top talent is among the most vexing challenges facing today's spa owner. For many practitioners, just knowing where to search for people is problematic. To that end, Virtual Spa ( www.virtualspa.com ), an all-inclusive online resource for today's spa professional, has unfurled a new job bank that allows candidates to post resumes and spa managers to privately view these applicants online. Virtual Spa's Job Bank, one of a dozen new online help areas featured in the newly designed site, provides the kind of functionality not often found on spa industry web sites. "Our newly design job...

WHITE HOUSE CAM COMMISSON DELIVERS FINAL REPORT

The White House commission on Complementary and Alternative Medicine Policy has issued its final report to the Department of Health and Human Services. The report lists more than 100 recommendations and courses of action, many of which emphasize information and education as the keys to making intelligent, objective decisions about health care. It also suggests that the federal government will play an increasing role in the evaluation and implementation of certain forms of complementary and alternative medicine. The report does not distinguish between proven and unproven forms of CAM. In the report's introduction, the Commissions members admit that "most CAM...

SPA ENCYCLOPEDIA RELEASED

THE SPA ENCYCLOPEDIA: A Guide to Treatments & Their Benefits for Health & Healing Encyclopedia has been released. The authors are Hannelore Leavy is Founder and Executive Director of The Day Spa Association, based in West New York, NJ. and Dr. Reinhard Bergel is Founder and President of H.E.A.T., an international spa equipment, consultation and training company based in Calistoga, CA. The encyclopedia: Examines the different types of spas —destination, resort, and day spa • Specifies what to look for when choosing a spa, including licensing requirements, treatment expectations and spa etiquette • Explains each treatment —what happens during each...

GREEN VALLEY SPA HOSTS 3RD SPA FINDER PARTNER RETREAT

Spa Finder, the nation's largest spa travel, marketing and publishing company, hosted its Spa Finder Partner Program attended by Day Spa owners/managers nationwide. The retreat, held recently at Green Valley Spa in St. George, Utah, brought together many of the leaders in the Day Spa industry to 'reinvent the day spa profit model' while introducing them to the benefits of a Stay Spa experience. Green Valley Spa is considered one of the premiere luxury spa experiences anywhere in the world, featuring world-class spa treatments and indigenous customer products. 'This is way more luxury than we are used to,' said spa...

INDUSTRY PIONEERS COMMIT TO "GROWING SPA PIE"

The smartest spa industry entrepreneurs are doing more than vying for a share of the current spa market; they are helping to grow the spa industry. Three salon/spa companies Zano Salons & Day Spas, Frank Gironda Salons & Day Spas, and Michael Anthony SalonSpas, put funds together to bring in author and retail/merchandising expert Carol Phillips for a day of retail training. After Phillips presentation "Sales Killers and Sales Builders" presentation, the owner's of the three companies announced a retail competition with a winner-take-all $1,500 prize. The prize went to Frank Gironda, the company that posted a 50% increase in...

DEMAND FOR MASSAGE THERAPY USE AND ACCEPTANCE INCREASING

According to the "Public Attitudes Towards Massage Study' by Opinion Research Corporation International, massage is becoming increasingly used and accepted. Whereas a decade ago massage was obscure, today medical practitioners and consumers view massage therapy as an effective integrative and complementary modality. • Since 1997, the number of adult Americans who say they had a massage from a massage therapist in the previous 12 months has more than doubled • 17% of the adult U.S. population had a massage in the past • Those who seek massage therapy from a trained professional average 7 visits per year • A total...

FAMILY-FRIENDLY SPAS GAINING POPULARITY

Whereas spas were formely 'kid-free zones,' today more and more day spas and resort spas are accommodating children. 'We are giving a lot more spa treatments to children,' say Debra Chin, General Manager of Aqua Day Spa in Santa Monica, CA. Aqua policy on massaging children is that they be in the presence of an adult. 'It makes the therapist feel more comfortable,' says Chin. 'Resort spas have always courted family business, but now more and more of them are offering a variety of activities that promote physical fitness and well-being for the entire family,' said Susie Ellis of Spafinder,...

WTS OPENS CLIFF HOUSE RESORT SPA

WTS has been selected to provide planning assistance and operational services for The Cliff House Resort Spa in Ogunquit, Maine, which celebrated its Grand Opening on May 17, 2002. The resort is a magnificent 162-room property with picturesque views of the Atlantic Ocean and a storied tradition. The Spa features 10 treatments rooms, relaxation lounge, 5 manicure and pedicure stations, an indoor lap pool, an outdoor pool with a waterfall and vanishing edge, indoor/outdoor whirlpools, sauna and steam rooms, a Spa dining room and 32 luxury spa suites. It also contains a state of the art fitness center with a...

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