Spa News Stories

SPATRADE RELEASES NEW PATH TO PROFITABILITY FOR DAY SPAS REPORT AT IHRSA CONFERENCE IN SAN FRANCISCO

Report Features Hot Industry Trends, Strategic Business Suggestions Plus 'Tactics from the Trenches' from Leading Day Spas February 26, 2003 - San Francisco, CA - SpaTrade, the leading online resource for spa industry business management, announced at the International Health, Racquet, and Sportsclub Association Convention today that it has published a new SpaTrade Special Report: Path to Profitability for Day Spas . The report is available at www.spatrade.com . The Path to Profitability Reports provide practical tactics to help spa owners and managers grow their businesses and compete in an increasingly challenging business environment. The Day Spa report is the...

NATURAL PRODUCTS EXPO WEST FEATURES "EXPO SPA"

23rd Annual Natural Products Expo West Coming to Anaheim Convention Center March 6-9 Features All-New "Expo Spa" Over 30,000 natural products retailers and manufacturers will gather at the Anaheim Convention Center March 6-9 at the nation's largest and oldest natural products trade show, the 23rd annual Natural Products Expo West. The exhibition will showcase the very latest natural product launches from more than 30 countries. Americans are spending more than $34 billion annually on the natural products at this show, which includes over 2,400 exhibits including organic foods, vegetarian foods and specialty foods; dietary supplements, including vitamins, minerals, herbs and...

ACE PREDICTS TOP TRENDS FOR 2003

The American Council on Exercise (ACE) has released its 2003 predications. An increasing focus on mind-body programming and gentler forms of exercise bodes means the spa and fitness industries are moving closer together. - "Active relaxation" is on the rise, featuring exercise programs that promote better sleep, longevity, reduced stress, increased energy, and an overall sense of well-being. - Pilates will continue to grow as one of the of the nations most popular fitness trends. - More and more fitness classes will focus on core strength workouts to achieve balance and stability. - Exercise will increasingly become a family affair...

CLUB INDUSTRY RELEASES TOP 5 BUSINESS TRENDS

The gym-goer of yesterday is not the gym-goer of today and tomorrow, according to Club Industry. The magazine performed an informal survey of fitness industry members that shows the changing nature of fitness. The top business trends of 2003 follow: 1. Community building: more than ever, people are looking for a social place to get a way from the worries of the real world—an oasis 2. Customer Service: To compete today clubs need to go all out to keep members happy 3. Diversification: People are looking for an all-inclusive experience. Clubs will need to offer spas, pools, leagues, children's programming...

SPATRADE REVIEW OF PRESTON WYNNE MANAGEMENT INTENSIVE

SpaTrade's VP of Marketing Reviews Preston Wynne's Spa Directors Management Intensive Seminar Since I'm still pretty new at SpaTrade, I was delighted when one of our resident SpaTrade Experts, Peggy Wynne Borgman, invited me to attend last month's Spa Directors' Management Intensive Seminar offered by her company, Preston Wynne Success Systems. Peggy is also the founder of the award-winning Preston-Wynne Spa in Saratoga, CA. Now, I've been to many, many management training seminars over the course of my career — many while I led marketing teams at Microsoft HQ in Redmond, WA — but the Preston Wynne Seminar ranks up...

MARKETING REALITIES FOR THE 21ST CENTURY

Melinda Davis, CEO of the Next Group, is a futurist on a mission. Davis founded the Human Desire Project with the goal of "discovering the major motivators of the 21st century." Her invaluable bank of knowledge is featured in her book The New Culture of Desire, and Companies like AT&T, L'Oreal, and Merk look to Davis for answers on how to connect with their customers in deeper, more meaningful ways. In a recent interview with Fast Company, Davis spoke first hand about the trends that will most impact American business. Below is a synopsis of the most important trends for...

SPATRADE EXPERT UPDATE: SKIP WILLIAMS

After finishing a consulting gig with Mirbeau Spa in upstate New York State, SpaTrade expert Skip Williams settled down in Buellton CA where his wife Zahira Coll took the position of Spa Director for Bacara Resort & Spa, a lovely 42,000 square foot spa. Skip's latest project is ZenSpa, owned by actress Donna D Errico and her husband Nikki Sixx from Motley Crue fame. Described as 'funky, peaceful and hip," ZenSpa in Calabasas, California, will specialize in the 'Complete Spa Experience,' and feature the ZenSpa Oxygen Bar. 'ZenSpa is a unique opportunity to create something truly unheard of in this...

AMERICAN SPA EXPO MARCH 9TH - 11TH

AMERICAN SPA EXPO AND AMERICAN SPA & SKIN CARE CONFERENCE TO BE CO-LOCATED WITH IBS NEW YORK (Segregated Show Floor Helps Skin and Spa Professionals Focus on Their Needs) Dedicated to skin and spa professionals, the American Spa Expo is the premier marketplace for exhibitors of skincare, body care, makeup/cosmetics, spa services and equipment and the buyers who need them. Highlighting the best the industry has to offer from leading manufacturers in the industry, including Repechage, Dermalogica, Sothys and Atelier Esthetique, the expo takes place Sunday, March 9 through Tuesday, March 11, 2003, at the Jacob J. Javits Convention Center...

POWER NETWORKING IN PAJAMAS

Power Networking in Pajamas for Women: Crave Parties Combine Spa Treatments, Fashion, Entertainment, and Fun Described as the pseudo-slumber party of your dreams, with champagne, games, and yes, networking possibilities, Crave Parties are fast becoming the hit of the Pacific Northwest, with events in Seattle, Tacoma, and Portland. Focused on getting professional women out of their business suits and into their PJ's, Crave Parties are the brainchild of Seattle area entrepreneur Melody Biringer. Biringer's concept was to create a party experience where women could literally let their hair down, have some fun, and relax with their girlfriends. Crave Parties are...

SHIFT YOUR MARKETING TACTICS IN STRESSFUL TIMES

Stress! Stress! Strrrrreeeeessss! Have you listened to the radio today? Turned on CNN or MSNBC? Stress! Terror Alert Orange! Imminent war... terrorist weapons... suspicious packages... and do you have your duct tape and plastic sheeting yet? In the midst of all this anxious noise, we are trying to run spa businesses. Believe me, more than ever before, now is not the time to be marketing your services as "beauty treatments" or "indulgences". When you look at the heart of your offerings, you sell what people need now, more than ever: you are in the stress relief business. Do you think...

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