Spa News Stories

SHIFT YOUR MARKETING TACTICS IN STRESSFUL TIMES

Stress! Stress! Strrrrreeeeessss! Have you listened to the radio today? Turned on CNN or MSNBC? Stress! Terror Alert Orange! Imminent war... terrorist weapons... suspicious packages... and do you have your duct tape and plastic sheeting yet? In the midst of all this anxious noise, we are trying to run spa businesses. Believe me, more than ever before, now is not the time to be marketing your services as "beauty treatments" or "indulgences". When you look at the heart of your offerings, you sell what people need now, more than ever: you are in the stress relief business. Do you think...

SPATRADE TO RELEASE PATH TO PROFITABILTY REPORTS

SpaTrade will release the first of a series of spa industry reports on March 1st. The Path To Profitability TM For Day Spas and Path To Profitability TM for Resort Spas reports focus on the top ten trends impacting the spa industry, and provides fundamental business practices to best take advantage of these trends. "Our focus is not just to bring you dry statistics — rather, we want to enlighten you, and show you the significance of what's really going on," says SpaTrade president Nancy Griffin. The goal of the Path to Profitability TM reports is to provide practical tactics...

NEW SPATRADE POLL REVEALS SPA INDUSTRY IS SPLIT ON BOTOX

February 5, 2003 — Petaluma, CA — A recent SpaTrade poll reveals that the spa industry is divided on whether Botox® treatments are appropriate in a spa environment. Of the over 600 respondents, more than half (57%) were opposed to the use of Botox in spas. The remaining 43% voted that Botox could be appropriate in a spa environment. Botox is a purified protein that relaxes the muscles and is proven to notably reduce moderate to extreme facial wrinkles. It is administered via injection, which in turn blocks the nerve action that causes muscle contraction. The most common areas for...

ASTECC UNVEILS RESORT SPA MANAGEMENT CLASS

New Graduate Level Course Will Offer Unique Perspective and Focus on the Resort Spa Industry LAKE OZARK, Mo.-The American Spa Therapy Education and Certification Council recently announced that it will offer the spa industry's first-ever "Resort Spa Management" course. The course will build on ASTECC's traditional spa management course by addressing the working relationship between spa and resort as well as such areas as retailing, staff performance, and identity. The new course equips students with strategies for meeting the challenges of seasonal business, including occupancy changes and staffing issues. In addition, students learn the details of day-to-day operations, budgeting, and...

PRESTON WYNNE MANAGEMENT INTENSIVE STARTS 1/26/03

Ask Peggy Wynne Borgman what the biggest challenge is to the growth of the spa industry, and she won't cite the current recession. 'The real hurdle is the lack of knowledgeable spa managers,' claims Preston Wynne Success Systems' principal consultant. "The first question our startup clients ask is, 'where can we find a good spa director?' I know one company that's been searching for a spa director for a prestige property for close to a year." Enter Preston Wynne's groundbreaking Spa Directors' Management Intensive, the premier management education seminar for the spa industry. Conceived as a 'four day MBA for...

HOW TO PROMOTE YOUR SPA BUSINESS USING VIDEO

"Tell me about your spa..." You've heard that before, when someone calls to ask about reservations. But what are they really asking? They're asking if they'll fit in, if they'll be happy with your facility, if your services and staff are high quality. You can tell them whatever they'd like to hear. However, if you show them, with a compelling video "business story" that conveys the essence of your spa, they will book that reservation. In addition to having this type of video as part of your sales and marketing arsenal, I'd like to suggest an equally effective type of...

SPA INDUSTRY MOURNS LOSS OF AN ICON

The spa industry is collectively mourning the loss of Alex Szekely, a spa industry pioneer and civic leader who passed away at the age of 44 after battling melanoma. Alex was buried at Rancho La Puerta, his family's internationally renowned health spa in Tecate, Mexico. Szekely managed his family's health resorts, the 'Ranch' and The Golden Door in Escondido, before the family sold The Golden Door in 1998. Mr. Szekely had been asked to author a book that would have been titled 'The Rancho La Puerta Way,' to have been published by William Morrow, but he had been forced by...

SPAFINDER HOSTS HISTORIC RETREAT FOR SPA THERAPISTS AND STAFF

Spa Finder Hosts Historic Retreat for Spa Therapists and Staff Therapists, Estheticians and Staff from Day Spas Throughout the U.S. Gather at Red Mountain Spa for First-Ever 'Spa Therapist Retreat.' New York, NY- December 4, 2002 - Spa Finder ( www.spafinder.com ), the leading spa travel, marketing and publishing company, hosted its first-annual Spa Therapist Retreat last month at Red Mountain Adventure Spa. Attended by massage therapists, estheticians and spa support staff from Spa Finder Partner Day Spas, the retreat was an enormous success. Next year's Spa Therapist Retreat will take place November 9-11 at Red Mountain Spa (St. George,...

SPATRADE EXPERTS IN THE NEWS

SpaTrade founder Nancy Griffin will join a panel of experts to teach "How to Start Your Own Day Spa" at The Learning Annex in San Diego February 24th and Los Angeles February 25th. Participants will learn how to make their dream spa a reality, and create a concept that will sell. The moderator of the event is Nancy Trent, owner of Trent & Company, a NYC-based marketing publicity firm that specializes in spas and spa products are teaching. Panelists include Judith Lazarus, author of "The Spa Sourcebook" and Deborah Woods, owner of Skin Deep Spa in Newport Beach, CA, and...

EXPERTS SEE INCREASE IN YOGA INJURIES

An increasing number of yoga-related injuries now being observed across the country. And experts say it's not just beginners who are injured, it's also experienced yoga practictioners who are being pushed by unqualified instructors. (In the US, there is currently no federal supervision of yoga programs.) Club Industry reports that part of the reason for the reported rise in yoga-related injuries can be attributed to the practice's recent spread into the mainstream along with other factors, such as inexperienced teachers and overcrowded classes, said Arkady Shirin, a 'traditional' yoga instructor who is an outspoken proponent of safety reforms for the...

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