DEMAND FOR MASSAGE THERAPY USE AND ACCEPTANCE INCREASING

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According to the "Public Attitudes Towards Massage Study' by Opinion Research Corporation International, massage is becoming increasingly used and accepted. Whereas a decade ago massage was obscure, today medical practitioners and consumers view massage therapy as an effective integrative and complementary modality.

• Since 1997, the number of adult Americans who say they had a massage from a massage therapist in the previous 12 months has more than doubled

• 17% of the adult U.S. population had a massage in the past

• Those who seek massage therapy from a trained professional average 7 visits per year

• A total of 27% of adults say they had a massage in the past five years, compared with 17% in 1997

• Of the 14 percent of adults who spoke to their doctors about massage therapy, 71 percent reported that the conversation was favorable